Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 321

2015 Sponsorships Sports Entertainment 321

Velvet Chainsaw

OCTOBER 1, 2021

Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority. Business Model. Exhibit space is down 25% or more. Staff and Vendors.

Sponsorships 370

Sponsorships Conference 2021 2019 370

Event Marketer

MARCH 28, 2022

Continental Tire’s new pod travels in compact form and unfolds into a 23-foot-wide by 13-foot-deep, brandable space with a ceiling, walls and floor. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. As a sponsor of Major League Soccer (MLS) in the U.S.

Sponsorships 245

Sponsorships 2025 Sports 2022 245

Event Marketer

SEPTEMBER 4, 2024

During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch. Agency: Momentum Worldwide) –R.B. Throughout US Open Fan Week (Aug.

2024 298

2024 Sponsorships Fashion Food and Beverage 298

Event Marketer

JANUARY 14, 2025

A spinning Gucci Winter Dream snow globe installation brought the brands travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. This posed a big question that every event organizer asks, which is, “ How do I structure sponsorship deals for virtual events? ” How to Evaluate Virtual Event Sponsorship?

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. The transition to digital & hybrid events has been accomplished and accelerated by the recent social distancing recommendations and travel restrictions. Booth setup, staff accommodation and travel expenses are no longer an issue.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Event Marketer

MAY 20, 2024

We’re thoughtful about where we print out logos, even if it’s part of a branded sponsorship. Also, we focus on reducing erroneous travel to lessen the impact. Our sponsorship costs, build and material costs have all gone up. What I loved about it in the beginning was that I got to meet new people and travel to incredible places.

Trade Shows 307

Trade Shows Healthcare Sustainability Sponsorships 307

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

Sponsorships 334

Sponsorships 2022 Entertainment Speakers 334

Smart Meetings

JUNE 13, 2022

The National Association of Black Hotel Owners, Operators, and Developers (NABHOOD) received a founding sponsorship from Marriott to support its goals. In 2018, the company gave $500,000 to groups and individuals that promoted diversity in travelers and hotel operators.

Hotels 264

Hotels Financial Travel 2021 264

Smart Meetings

DECEMBER 22, 2022

Corporate Social Responsibility (CSR) has become increasingly important as the travel and tourism industries are surging into 2023. Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group.

2022 246

2022 Tourism Travel Insurance 246

Smart Meetings

SEPTEMBER 1, 2023

Read More : Weaponization of Travel: Navigating Cultural Obstacle Courses Not long thereafter, they cofounded SocialOffset—the prototype launched at ASAE Annual Meeting in August 2022 and the pilot soft launch was this past January—a nonprofit that provides a socially conscious alternative to event and destination boycotts.

Travel 262

Travel Sponsorships Financial 2022 262

Velvet Chainsaw

FEBRUARY 8, 2021

The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going. Once business travel returns and attendees are comfortable being a part of mass gatherings, the future opportunity for hybrid should be re-evaluated.

Conference 366

Conference Sponsorships Education 2022 366

Event Marketer

APRIL 15, 2024

The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. Upon booking, consumers are contacted by a BARK Air concierge to gather information about their dog and travel plans in order to personalize the travel experience.

Wireless 293

Wireless Airlines Retail Travel 293

Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour.

2024 130

2024 Trade Shows Retail Corporate Events 130

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Between parking, mileage, airfare, taxis, hotel room nights, meals, and per diems—travel expenses can add up. Emergency Fund. Always set aside money in your budget for emergencies.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Attendease

SEPTEMBER 6, 2023

Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. Your website is the first point of call for many attendees.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Smart Meetings

AUGUST 2, 2021

Sklencar is director of sponsorship for MPI’s Greater New York chapter. Soucy is director of business development for Travelers Championship and director of sales and Connecticut’s PGA Tour. Snyder is director of sales, global partnerships, for experiential villa travel company Cuvee. Kevin Ramsawack. Michael Snyder.

Hotels 246

Hotels Sponsorships Travel Sports 246

Event Marketer

JANUARY 24, 2025

Once inside, they traveled through a dark, enchanted forest with moody purple lighting guiding the way. purposes, and also ensuring sponsorship signage was visible. At Comic-Con Africa, Disney+ brought Agatha All Along to life by recreating the shows ominous trail, the Witches Road.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

Event Marketer

JANUARY 15, 2025

Think: taking in the views from the Top of the Rock observatory, grabbing morning bagels at Katz’s Deli and browsing for travel books on Scotland (where the series is filmed) at The Strand. Throughout the day, the crew of Traitors elicited double takes as they popped up at iconic locations.

2025 278

2025 Travel Marketing Trade Shows 278

EventMB

JULY 31, 2019

However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […]. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth.

Marketing 196

Marketing Trade Shows Sponsorships Travel 196

Smart Meetings

DECEMBER 20, 2022

K&N Travel Associates is known for services such as corporate event management and incentive travel, yet also for its dedication to use its platform for social improvement. Responsible Tourism as Travel Climbs. One of the non-profit organizations K&N supports is Invisible Cities.

Tourism 49

Tourism Travel 2016 Sponsorships 49

Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. ” And the airport traffic. And the security lines. And the… –R.B.

Sponsorships 305

Sponsorships Banking Education 2024 305

Event Marketer

MARCH 24, 2025

The idea is to promote mobility and engagement, and optimize space that would normally be taken up by a desk not in use if someone is working from home or traveling. Delivering Return on Commute Marketing agency Fuse is headquartered in a historic brick mill building along a river in Northern Vermont.

2025 130

2025 2024 Sponsorships 2023 130

Event Marketer

NOVEMBER 21, 2022

This marks the first time the iconic, solid-gold trophy has traveled to all 32 of the tournament’s qualifying nations, giving fans around the world a rare opportunity to see it up close and personal. From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences.

Sports 246

Sports Sponsorships 2026 Sustainability 246

Eventmobi

SEPTEMBER 4, 2024

And some attendees may simply be early in their careers–perhaps even students—and can’t afford to travel to an in-person meeting at this time. Saibara admits there are plenty of potential areas of growth—among them, adding more sponsorships through the EventMobi platform, which she says has room to evolve as the hybrid strategy matures.

Events 345

Events Conference Education Sponsorships 345

Attendease

JANUARY 5, 2021

In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Virtual events are part of today’s new normal.

Tech 329

Tech Sponsorships Speakers Events 329

Event Marketer

JUNE 29, 2022

More Sampling Strategies: Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. The brand aimed to serve at least 5,000 slices on the tour. Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations. Using digital to enhance the IRL experience.

Sponsorships 354

Sponsorships Travel Marketing Event Marketing 354

Event Marketer

JUNE 27, 2022

Because we’re such a new brand, we’ve been doing a lot of experiential events and sponsorships across the country for the past few months, but we really wanted to do an owned event,” says Siegel. Strategies From the Spirits Archives: A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign.

Sponsorships 321

Sponsorships Marketing Travel Event Marketing 321

Event Farm

JUNE 9, 2021

They’re also a sponsorship opportunity. #7: 7: Travel and transportation – 111% increase. If you’ve planned any travel lately, you’re familiar with the huge increases in the cost of rental cars and flights, especially fully refundable fares. We’ve also seen Uber/Lyft price increases.

2021 317

2021 Food and Beverage Entertainment Events 317

Event Marketer

MARCH 27, 2023

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

Sports 246

Sports Sponsorships Retail Social Media 246

Event Marketer

MARCH 17, 2025

Whats more, brand ambassadors dressed as lifeguards mingled with visitors, offering travel inspo and dishing out exclusive swag, including sunglasses, surfboard-shaped mint containers and bottles of tropical punch. Lauderdale-inspired oasis featuring coastal dcor, beach chairs, palm trees and surfboards.

Sports 194

Sports Banking Tourism Transportation 194

Attendease

APRIL 5, 2021

The main program would be in-person; those who couldn’t commit (or afford) to travel and multi-day stays would watch the conference program online through a more affordable ticket option. You can have sponsorship packages that leverage both virtual and in-person components. For instance: You can reach a larger audience.

Sponsorships 273

Sponsorships Management Contracts Events 273

Conferences that Work

AUGUST 30, 2021

Several of the meeting groups expect to hold hybrid meetings in the future : “GLEON is increasingly aware of barriers for meeting attendance, despite a long running sponsorship program. Hence, some form of a hybrid style meeting may offer the best way forward.”

Meetings 295

Meetings 2020 Conference Travel 295

Smart Meetings

MARCH 3, 2023

When doing a site visit, she travels incognito to learn how an average traveler experience unfolds. “I Sometimes partnering can result in making money by creating sponsorship opportunities. Noona boasted, “Your second-tier cities try harder to get to know the group, figure out the demographics, what makes them tic.”

Sponsorships 237

Sponsorships 2023 Travel Hotels 237