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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table. Attendees entered the venue through a vibrant installation featuring the event’s recognizable branding in rainbow colors. (At

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Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest

Event Marketer

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. We also wanted to make sure that travelers had a really good experience and that, of course, our hotel partners saw a business benefit.

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Game On! Returning to Face-to-Face

Velvet Chainsaw

Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority. Work closely with your venue partners to explore options. Business Model. Staff and Vendors.

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Experience Design Inspo: Scenic Environments from Disney, Hello Sunshine and More

Event Marketer

Among them was DRIPS by Pepsi , which took over the venues outdoor lawn with an installation of colorful, metallic bubbles, all linked together, making for a wow-worthy entrance moment. Once inside, they traveled through a dark, enchanted forest with moody purple lighting guiding the way.

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The Thoroughly Modern Event Budgeting Checklist

Smart Meetings

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Venue Fees. The event venue is one of the most important—and most expensive—factors of the event budget. Credit Card Fees. Power/Rigging/Internet. Signage and Event Branding.

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. CMO Jim Jackson weighs in on reimagining the general session experience for HPE, and the industry at large.

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Marriott Announces ‘Bridging the Gap’ Program to Support Minority Franchisees

Smart Meetings

The result could be a more diverse pool of venues to choose from at a time when meeting professionals are struggling to find open space at fully staffed hotels. The National Association of Black Hotel Owners, Operators, and Developers (NABHOOD) received a founding sponsorship from Marriott to support its goals.

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