Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. Plenty of Coca-Cola Zero Sugar cans were available for sampling.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Event Marketer

DECEMBER 2, 2024

Agency: CNC Agency) A Venue Partner Suited to the Experience CBS hosted both of its overnight events in partnership with AutoCamp, a hotel company that provides Airstream trailers for rent around popular recreational areas and national parks. The first season of the show was aired throughout the trip to the venue.

Sponsorships 278

Sponsorships Sports Events Entertainment 278

EventMB

MAY 17, 2018

Finding a venue that offers exactly what you want is hard enough. But finding one that has all that plus incredible opportunities for additional revenue and sponsorships streams is a dream come true. The post Anaheim Convention Center: 25 Examples of Powerful Sponsorship Ideas by Visit Anaheim appeared first on [link].

Sponsorships 180

Sponsorships Event Management Venues Management 180

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 172

Sponsorships Event Apps Social Media Events 172

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

OCTOBER 16, 2024

The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table. Attendees entered the venue through a vibrant installation featuring the event’s recognizable branding in rainbow colors. (At Sephora also prioritizes the accessibility of the host city and venue.

2024 306

2024 Retail 2021 Marketing 306

Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. In fact, the program kicked off with a celebration of excellence at The NOVO music venue in the Grammy Museum at L.A.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Velvet Chainsaw

OCTOBER 1, 2021

Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority. Work closely with your venue partners to explore options. Business Model. Staff and Vendors.

Sponsorships 370

Sponsorships Conference 2021 2019 370

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

FEBRUARY 13, 2023

So it’s no wonder that between the CFP, 15-plus years of activating sponsorship programs and a target customer that indexes high with the sport, the brand is on a mission to prove that “Allstate and college football are synonymous.” Attendees arrived for photos on the blue carpet before entering the venue.

Sponsorships 246

Sponsorships Sports Transportation 2023 246

Event Marketer

FEBRUARY 14, 2025

7 takeover of Bourbon Heat, a club venue. SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The brand distributed free samples of TUMS Chewy Bites and exclusive swag, including beaded necklaces, hats and sunglasses. 6, but that wasnt all that went down at The Fillmore.

Sports 239

Sports Apparel Sponsorships Hospitality 239

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Sponsorship Coordinator. Adding recycling bins throughout your venue.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Event Marketer

DECEMBER 20, 2024

In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues.

2024 290

2024 2028 2026 Fashion 290

Event Marketer

APRIL 8, 2024

OATLY IS REALLY MILKING ITS BASEBALL SPONSORSHIP How’s this for sponsorship ingenuity: Oat milk brand Oatly is leveraging its multiyear Minor League Baseball (MiLB) partnership this season to create the league’s “121 st team,” the Malmö Oat Milkers (a nod to its home city of Malmö, Sweden). Beat that, Chicago pizzerias.

Sponsorships 306

Sponsorships Entertainment Contracts Consulting 306

Attendease

SEPTEMBER 22, 2023

To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. This includes venue costs, marketing, speaker fees, and logistics. Which sponsorship packages were most popular? This number will give a quick snapshot of the event’s immediate financial impact.

Social Media 396

Social Media Financial Sponsorships Events 396

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. Even though people are starting to reenter venues, we’re still not all the way back.

Wireless 360

Wireless Sports Sponsorships Transportation 360

Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. The brand partnered with New Orleans-based Colombian artist Basqo Bim to design and create “Para Sol, Para Todos” (“For Sun, For Everyone”).

Sponsorships 306

Sponsorships Travel 2024 2023 306

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 113

Sponsorships Government 2023 Sustainability 113

Event Marketer

FEBRUARY 22, 2022

And thanks to show partner HILTI’s renewable electricity sponsorship, WOC’s use of sustainable energy sources saved an estimated 204 tons of CO2e (or Carbon Dioxide Equivalent, the standard for measuring carbon footprints). All of those little adjustments, she says, added up to big change.

Sustainability 345

Sustainability Sponsorships Trade Shows 2022 345

Showclix

MARCH 28, 2023

While ticket sales will most likely make up the bulk of your event’s revenue, many festivals also rely on sponsorships to help them succeed. Our event experts have put together a list of attention-grabbing festival sponsorship ideas that are sure to have your sponsorships filled in no time!

Sponsorships 97

Sponsorships Food and Beverage Social Media Entertainment 97

Event Marketer

OCTOBER 31, 2024

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Eventmobi

FEBRUARY 23, 2022

Just because it’s your event doesn’t give you the right to use the venue, copyrighted material, or individual’s likenesses to profit from. Capturing the Venue. If you’re not on company property, you’ll likely need to get a location release from the property owner in order to legally broadcast the venue space.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

DECEMBER 30, 2024

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. CMO Jim Jackson weighs in on reimagining the general session experience for HPE, and the industry at large.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Industry News

FEBRUARY 4, 2021

Working with the Music Venue Trust (MVT) and approved for trial by the DCMS, start-up company You Check will test its new health passport with live audiences as a means to safely reopen UK music venues. According to MVT research more than 400 grassroots music venues are at imminent risk of being closed permanently.

Venues 145

Venues Government Sponsorships 2019 145

Prestige Events Magazine

OCTOBER 14, 2024

The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.

Insurance 252

Insurance 2025 Sponsorships 2024 252

Picatic by Eventbrite

JANUARY 25, 2022

Venues aren’t typically free, and the same can be said for speakers, presenters, support staff, audio systems, video systems, and the list can go on. Sponsorship can lend a certain air of respectability […].

Sponsorships 195

Sponsorships Speakers Venues Events 195

Prestige Events Magazine

APRIL 1, 2025

Faye Dyer, Chief Executive, ACC Liverpool “ As a leading venue in the North West, ACC Liverpool is deeply committed to fostering the next generation of event professionals. This event will provide an opportunity to learn more about the programme and network with fellow ambassadors and sponsors.

2025 113

2025 Sponsorships 2023 Entertainment 113

Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. In the process, Visible opened a shuttered venue—Red Rocks. The 180-degree stage flip also offered a view of the legendary venue that had never been seen before. . Doggies included. .

2021 299

2021 Wireless 2018 Sponsorships 299

Event Marketer

NOVEMBER 6, 2023

MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses. A yoga class followed by a health and wealth conversation kicked off the event.

Sponsorships 325

Sponsorships 2024 Financial Education 325

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Venue Fees. The event venue is one of the most important—and most expensive—factors of the event budget. Credit Card Fees. Power/Rigging/Internet. Signage and Event Branding.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Event Marketer

MARCH 11, 2024

And with the latest installment, “Ghostbusters: Frozen Empire,” about to hit theaters, Sony is thrusting the venue into the limelight once more. For two weeks starting on Friday, Sony will enact a complete takeover of Hook & Ladder 8, “freezing” it over with faux ice and props. We’ll see if this glosses over.

Insurance 278

Insurance Sponsorships Social Media Financial 278

Event Marketer

NOVEMBER 7, 2022

The brand also consolidated the experience into a single venue, rather than leveraging three spaces as it had done in year one, increased the ways fans could interact with “Bravolebrities” on-site and added a full playground of immersive video ops that placed attendees in the center of their favorite shows.

Sponsorships 264

Sponsorships 2019 2022 Marketing 264