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Sponsorship Opportunities for Digital Events

PCMA Convene

How can digital events create sponsorship opportunities like the 2nd AAT-AD/PD Focus Meeting 2020 did (above)? Does anyone have any sponsorship benefit ideas you are offering for virtual conferences?” Event planners explored the topic in a recent PCMA Catalyst forum post. Here’s a sampling from a recent Catalyst discussion.

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4 Fresh Content Ideas for Your Sponsorship Proposals

Social Tables

Today the competition for event sponsorship dollars is greater than ever. Event producers find themselves under immense pressure to creatively put together new and fresh sponsorship proposals. So, here are my four fresh content ideas for sponsorship proposals. Standard sponsorship packages can’t make the grade in today’s world.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Seventy-four percent of B2B buyers choose the sales rep who was the first to add value and insight. This means that helping is valued over selling. Booth personnel should be consultative, not salesy.

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AIM Group presents a new White Paper on how to innovate Exhibitions and make sponsors and exhibitors more satisfied

Event Industry News

These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The White Paper can be downloaded for free from the AIM Group International website.

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Science of Healthcare Congresses white paper becomes talking point at the Pharma Fortbildungs-Forum

Event Industry News

Fabienne Wild, client relationship director of the leading global healthcare event management agency (part of UDG Healthcare plc) and an advisory board member of the PFF, presented the data from the white paper at the event. Our data was hugely beneficial in underpinning and facilitating these discussions.

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The 4 Phases of Virtual Events

PCMA Convene

The most successful virtual audience experience is focused small-group interaction — eight to 10 people in a “room” (the same number that fits around a round table) working together, sharing best practices, providing input to a white paper, solving a problem, or just working on a game or puzzle.

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33 Best Practices for Boosting Online Event Registration [Infographic]

Planning Pod

Even if you aren’t selling tickets but relying on your events to develop leads, sell sponsorships, generate donations or create interest and excitement, online event registration is a tool you simply must to employ because your attendees have come to expect this convenience. . #27