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How can digital events create sponsorship opportunities like the 2nd AAT-AD/PD Focus Meeting 2020 did (above)? Does anyone have any sponsorship benefit ideas you are offering for virtual conferences?” Event planners explored the topic in a recent PCMA Catalyst forum post. Here’s a sampling from a recent Catalyst discussion.
Today the competition for event sponsorship dollars is greater than ever. Event producers find themselves under immense pressure to creatively put together new and fresh sponsorship proposals. So, here are my four fresh content ideas for sponsorship proposals. Standard sponsorship packages can’t make the grade in today’s world.
In-booth education, whitepapers, and solution-based demos will be valued greater than a chance to win Alexa. Seventy-four percent of B2B buyers choose the sales rep who was the first to add value and insight. This means that helping is valued over selling. Booth personnel should be consultative, not salesy.
These are some of the questions posed in the new AIM WhitePaper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The WhitePaper can be downloaded for free from the AIM Group International website.
Services include: Content development – blogs and articles, whitepapers, editorial consulting, newsletters and social thought-leadership. Community building – user group creation for your organisation, development of sponsorship packages, proposal of new revenue streams and oversee the logistics on your behalf.
Fabienne Wild, client relationship director of the leading global healthcare event management agency (part of UDG Healthcare plc) and an advisory board member of the PFF, presented the data from the whitepaper at the event. Our data was hugely beneficial in underpinning and facilitating these discussions.
The most successful virtual audience experience is focused small-group interaction — eight to 10 people in a “room” (the same number that fits around a round table) working together, sharing best practices, providing input to a whitepaper, solving a problem, or just working on a game or puzzle.
Even if you aren’t selling tickets but relying on your events to develop leads, sell sponsorships, generate donations or create interest and excitement, online event registration is a tool you simply must to employ because your attendees have come to expect this convenience. . #27
Below is an excerpt of Corey’s Q&A on Engaging Sponsorship Activations, as well as an additional Q&A on the Power of Community. Gaining sponsor buy-in early, and giving them skin in the game often leads to additional sponsorship revenue. Can you tell us of some examples of cool sponsorship activations?
A sponsorship with a big-name partner can make your event explode. B2B Lead Generation Idea #1) WhitePapers With Industry-Leading Research and Trends. If whitepapers are your bread and butter, use them to gain event registrations! B2B Event Marketing Idea #1) Look for Big-Name Sponsors to Partner With.
Check out these seven free ebooks, whitepapers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. Guide to Event Sponsorship.
It can involve sharing thought leadership content — like your latest blog, whitepaper or podcast, hosting networking events and virtual meet-ups, and even some healthy competition via a community game, trivia, live polling, and Q&A. Online Communities Offer More Frequent Sponsorship Opportunities.
RELATED: Solving for Pricing, Sponsorships, and Skills Challenges When Going Digital. The trend has moved away from 3D virtual booths toward “flattened” booths that offer visitors whitepapers and live Q&A sessions, or sponsor showcases that are more selective and attuned to visitors’ needs, she said.
COVID-19 And How It’s Changing the Event Industry , a whitepaper published by Reed Exhibitions. Typically, the show attracts 300 companies exhibiting in the trade show,” said Susan McCart, president, HFI Event Services, which handles exhibit and sponsorship sales for NECA. “We Economic and Other Hard Realities.
Seek Sponsorship . Sponsorship opportunities and collaborations are important because they help in many ways and they come from those who share your beliefs and goals. Links to downloadable content such as eBooks, whitepapers, presentations. Pay attention to who’s watching? Make sure to include: .
they can also visit a digital library for supporting content like presentation slides, blog posts, and whitepapers. leading us on nicely to how to make the best use out of sponsorship opportunities in a remote environment. leading us on nicely to how to make the best use out of sponsorship opportunities in a remote environment.
they can also visit a digital library for supporting content like presentation slides, blog posts, and whitepapers. leading us on nicely to how to make the best use out of sponsorship opportunities in a remote environment. leading us on nicely to how to make the best use out of sponsorship opportunities in a remote environment.
Recycle your event content into blog posts, educational videos, whitepapers, and lead-generating ebooks. Want to learn how to maximize sponsorship ROI and generate more event revenue? Register to watch our on-demand webinar: Event Revenue and Sponsorship ROI. But don’t stop there.
Create hyper-personalized content – like targeted whitepapers and interactive case studies – to address your target’s unique pain points while highlighting your solution’s ROI. ME Matchmaking’s sponsorship opportunities include: Branding and visibility: Your brand logo featured at industry events.
You can offer exclusive elements throughout the year, like eBooks and whitepapers. Digitization unlocks new sponsorship opportunities. We’ve seen savvy organizers tie their sponsorship tiers to certain benefits built into the app itself. So, maybe your platinum sponsor receives two game challenges.
Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. For instance, a person visits your website and downloads a digital asset like a report or whitepaper you offer. New donors – Signing on committed donors means a cash flow you can count on regularly.
Growing Walmart Sponsorship. The second frame is a compilation of a number of whitepapers where we identified the top 10 opportunities — and many of these are business opportunities, but they’re not exclusively for-profit opportunities. It is set up for this year, so we have a special outreach going to a lot of doctors.
Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc.
If they dont see a strong return in visibility, lead generation, or attendee engagement, they may reconsider their investment in future events, which weakens the events marketplace appeal and reduces sponsorship opportunities. are a solid start to justifying the event to sponsors and exhibitors.
Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Jim began his career in media planning and buying before moving into the world of sponsorship activation and sports events. Where to find him? Bo Krüger is a speaker, facilitator and meeting designer.
Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Jim began his career in media planning and buying before moving into the world of sponsorship activation and sports events. Where to find him? Bo Krüger is a speaker, facilitator and meeting designer.
Charging for attendance, sponsorship opportunities, workshops, or exclusive sessions can generate substantial income. Look at forming corporate partnerships and sponsorships You can look at partnering with companies that align with your members interests. These insights can give you some guidance on the type of partners you seek out.
Sponsorship packages, exhibition space, and other revenue-generating activities will be easier to achieve buy-in for if you consider everything from their perspective. Unmissable sponsorship opportunity." These filters offer unofficial marketing opportunities far cheaper than event sponsorship. Be Original "Last chance to book."
Sponsorship and exhibitor options. From here, other great marketing list growth strategies include: Providing incentives to sign up for your list on your website (offering free resources, whitepapers, e-newsletters, etc.). Who says that sponsorships are all about you promoting the sponsor? Sponsor Marketing.
From here, other great marketing list growth strategies include: Providing incentives to sign up for your list on your website (offering free resources, whitepapers, e-newsletters, etc.). Who says that sponsorships are all about you promoting the sponsor? Creating contests and offering giveaways to attract signups.
Downloaded assets (videos, whitepapers, etc.) Sponsorships. Start selling sponsorships the minute you have set your schedule and have booked your main presenters. Email stats (opens, clicks) Social media engagement (likes, comments, follows, etc.) Survey and poll results Return on investment / ROI and total revenues.
billion in the United States in the first half of 2017, according to venture-capital fund Rock Health — has fueled new events and new competition for sponsorship dollars. The explosive growth in investment in digital medicine — more than $3.5
in estimating the sales potential of sponsorship or booth sizes), then you can look into other sources to collect such information and add it to your CRM. Great examples of this include premium offers or exclusive downloads (such as whitepapers, for example) that can only be unlocked after completing the registration process.
in estimating the sales potential of sponsorship or booth sizes), then you can look into other sources to collect such information and add it to your CRM. Great examples of this include premium offers or exclusive downloads (such as whitepapers, for example) that can only be unlocked after completing the registration process.
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