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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

From there, the experience was activated over 14 weeks, traveling to campuses around the country and offering fans a free pregame experience that showcased beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Read the full case study here. Agency: NFuse 360 Marketing J.C.A.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences

Event Marketer

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 17-18, at MetLife Stadium in East Rutherford, NJ.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. 22 through April 25.

Wireless 360
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Visible Sets its Sights on Austin (and Taunts T-Mobile) with a Takeover, Local Partners

Event Marketer

The activation, designed to disrupt the sponsor landscape on-site and, specifically, poke festival sponsor and competitor T-Mobile, featured a “T-Mobile pink” mechanical bull ride inspired by Visible’s “wireless without the bull” campaign marketing messaging.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” So longtime WWE partner Cricket Wireless flipped the concept on its head this month with the unveiling of its foldable 5G Chair Phone. Happy tails. That’s a program with heart.

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