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From there, the experience was activated over 14 weeks, traveling to campuses around the country and offering fans a free pregame experience that showcased beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Read the full case study here. Agency: NFuse 360 Marketing J.C.A.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.
Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 17-18, at MetLife Stadium in East Rutherford, NJ.
The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.
Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. 22 through April 25.
The activation, designed to disrupt the sponsor landscape on-site and, specifically, poke festival sponsor and competitor T-Mobile, featured a “T-Mobile pink” mechanical bull ride inspired by Visible’s “wireless without the bull” campaign marketing messaging.
THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” So longtime WWE partner Cricket Wireless flipped the concept on its head this month with the unveiling of its foldable 5G Chair Phone. Happy tails. That’s a program with heart.
Agency: 160over90) Photo credit: PWP Studio STRAIGHT TALK WIRELESS IS DIALING IN A NASCAR TOUR As part of the July 25 announcement of a multiyear partnership between Verizon-owned Straight Talk Wireless and NASCAR, the organizations revealed a new “NASCAR on Tour” event series taking place in select Walmart parking lots from Aug.
However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. The Legality of Live Streaming Your Event.
Take this past October, when Visible stood up a pink mechanical riding bull activation designed to disrupt the sponsor landscape at Austin City Limits and poke festival sponsor and competitor T-Mobile with its “wireless without the bull” messaging. Doggies included. . Check out all of the 2021 Ex Award-winning campaigns here.
31 at the University of Florida and over 14 weeks will travel to campuses around the country, offers fans a free pregame experience that showcases beverage, CPG, personal care and wireless brands through booths, photo ops, sampling and giveaways. Now in its 25 th year, The Tailgate Tour , which kicked off Aug. That world has shifted a lot.”
360° degree screens, wireless presentation systems like Montage, and interactive screens are effective approaches for capturing the attention of participants. Thinking about redesigning your sponsorship model to include event technology? How to Design an Event Sponsorship Package. Here are a couple of examples.
Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.
Our new selection of Covid-safe units include UV-Sterilising Lockers and wireless tables for touch-free charging. Setting up a Chill & Charge Zone at your event delivers an essential service whilst providing a great sponsorship opportunity. We service both short-term events and long-term installations.
Logitech’s Casa Pop-Up Desk is an excellent choice for this, which comes with everything from a laptop stand and a wireless keyboard to a tracking pad. From registration to email communication, sponsorship management, and reporting, you’ll have everything you need at your fingertips. Learn More! The post Hosting a Webinar?
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Help your sponsors align with this paradigm shift by incorporating green practices in your event sponsorship packages. Let technology prove event sponsorship value.
Wired Vs Wireless Connections. Other things as well as knowing, understanding, do you need wired versus wireless connections and talking also with what you need the internet for. And if you only order wireless connections, you might not be in good shape, so understanding that difference. Sponsorship Opportunities.
Real-time updates, extra content and sponsorship. With the use of wireless technologies and interactive stations, your attendees can move between sections in your event seamlessly through the use of a mobile app or wearable RFID technology. User-created content that drives your event seen publicly. A win-win situation.
The CVB has provided the technological assistance to broadcast the entire conference by arranging for local sponsorships. All attendees will be able to interactively participate in all sessions via wireless devices. Our keynote speakers give their presentation from the new orbiting space station as a 3-D holographic projection.
Real-time updates, extra content and sponsorship. With the use of wireless technologies and interactive stations, your attendees can move between sections in your event seamlessly through the use of a mobile app or wearable RFID technology. User-created content that drives your event seen publicly. A win-win situation.
Furthermore, it presents a wireless content sharing solution that facilitates the seamless transmission of data from mobile devices to the display over wireless networks, regardless of the scale, be it one-to-one or many-to-one.
To maximize revenue, in addition to selling sponsorships and general ticket sales, sell VIP booths at a higher price point with bottle and food service. The Lounge could also be branded and turned into a sponsorship opportunity. Millennials love swag. Encourage social media, by offering an incentive for your guests to tweet.
From blogs on ways to increase ticket sales to 40-page eBooks on ways to maximize event sponsorship to webinars featuring event organizers in the field— you’ll find something useful within this directory of event planning resources. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.
include them as value-adds in a sponsorship package). For lead retrieval to maximize its value for today’s events, it must empower sponsors and exhibitors to follow up with attendees as quickly as possible. Instant CRM exporting does that. That sets up sales and marketing teams to follow up with leads when they’re warmest.
This wireless event technology has already become a standard across popular music festivals around the world. In the coming year, this technology will be used to enhance sponsorship experiences. Event organizers have been using RFID to replace event tickets and onsite payments.
With custom fields, QR codes, and sponsorship placements, you can customize your event badges quickly and easily. 137 reviews) Eventleaf (Image by Eventleaf) Eventleaf lets you print event badges in advance or onsite on event day using its check-in app and compatible wireless printers. Webex Events Reviews G2 Score: 4.7 (480
It might be that the virtual group receives wireless earphones or blue light glasses whereas the in-person group water bottles and sanitizer. You can create a personalized space, that fits the brand and message creating an immersive virtual venue – with wider scope including advanced metrics and sponsorship and networking possibilities.
Notable clients: Verizon Wireless, Procter & Gamble, The McKinsey Quarterly, Purple Cow, J&J. They specialize in multicultural events, sponsorship activation, and mobile tours. Engine Shop creates all types of event-driven campaigns including sponsorship activations, multi-city tours, launch events, stunts and more.
include them as value-adds in a sponsorship package). For lead retrieval to maximize its value for today’s events, it must empower sponsors and exhibitors to follow up with attendees as quickly as possible. Instant CRM exporting does that. That sets up sales and marketing teams to follow up with leads when they’re warmest.
So we we chose Bizzabo primarily because of that and their relationship with Boomset, which gave us the ability to hook in wireless printers. Come up with ideas for the next year—specifically the pitch deck for the sponsorship for the next year—and to catch that wave of energy. Artists want to talk, everybody is open to communicating.
Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.
As a third-party exhibit and sponsorship sales representative for a vibrant assortment of associations, my job requires me to be proficient in the nuances of the industries that our clients’ shows represent. We were able to keep registration open through the event, save money, be green, and get the cool factor going strong!
In her day-two keynote, Kirstie Rivard, head of experiential at Visible, detailed how the young, all-digital wireless brand stood out during the pandemic with its playful and interactive programming. ROCKING IT AT RED ROCKS. The strategy not only broke up the content but helped the brand reach attendees with different musical tastes.
Consider implementing an event management software that can help you track registrations, boost sponsorship opportunities, and create segmented tracks for your program. FIVE Event Center. Source: FIVE Event Center. Location : Uptown. Capacity : 350. Booking an event at the FIVE Event Center is an all inclusive experience.
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