Prestige Events Magazine

NOVEMBER 11, 2024

“This partnership will allow us to provide our event organisers with fantastic transport options, improving their overall experience and consolidate Copper Box Arena’s reputation as a top destination for sports, entertainment, and large-scale events.”

Transportation 263

Transportation Sports Entertainment Sustainability 263

Event Marketer

JANUARY 16, 2025

SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom. In some exhibits, including T-Mobiles, the setup provided a literal framework for educating attendees in a mini theater setting.

2025 279

2025 Retail Trade Shows Sports 279

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 328

Sports Sponsorships Retail 2023 328

Prestige Events Magazine

OCTOBER 30, 2024

Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion. As the report shows, the UK is poised to continue its trajectory of growth, with business events, exhibitions, music festivals, and sporting events leading the way.

2024 264

2024 Government Trade Shows Sports 264

Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. Experiential venue SRGN Studios was the setting for the Courtside Club experience.

Sports 289

Sports 2014 Event Marketing Venues 289

Event Marketer

DECEMBER 20, 2024

Air Canada is a real connector of sport, culture and people. We worked on making sure [that narrative] weaved its way through each of those phases of the Games and how they showed up, Walker says. We really loved to focus on sharing the very best of Canada and, in this case, the world.

2024 290

2024 2028 2026 Fashion 290

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

2025 265

2025 Apparel Sports Sponsorships 265

Prestige Events Magazine

JANUARY 22, 2025

He was also CEO at Celtic Football Club and Chief Operating Officer and Executive Director of Scottish Rugby Union for 13 years, leading the development of the organisation into a modern, consumer focused sporting and entertainment business delivering world class major sporting events.

2026 264

2026 Entertainment Sports 2014 264

Smart Meetings

JANUARY 9, 2025

Sporting Events (local/professional sports, marathons, tournaments, rodeos). The Live Events Industry is a vast and diverse ecosystem encompassing six primary verticals: 1. Corporate Events (meetings, conferences, tradeshows, product launches, brand activations, consumer shows, company parties).

Government 246

Government Hospitality 2030 Sports 246

Prestige Events Magazine

OCTOBER 14, 2024

From historical buildings like Ashburton Hall to contemporary buildings and state-of-the-art iconic sports facilities like Lee Valley White Water Centre and the National Cycling Centre in Manchester – our portfolio is as broad as it is unique. 3/ From a client perspective, what does Dan Le Grange bring differently to the mix?

2026 269

2026 Sports Fashion 2024 269

Smart Meetings

JANUARY 28, 2025

Caesars, Harrahs and Tropicana to host top-tier celebrations As the countdown to Super Bowl LIX begins, Caesars Entertainment properties in Atlantic City are gearing up to offer sports enthusiasts an unmatched experience. this sportsbook is a haven for sports fans. The Wild Wild West at Caesars: Spanning over 15,200 sq.

Entertainment 239

Entertainment Sports Venues Technology 239

Event Marketer

OCTOBER 28, 2024

Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants. These realistic simulations let fans swing a bat, kick a ball, or drive a race car, immersing them in the thrill of the sport.

Entertainment 262

Entertainment Tech Event Tech Food and Beverage 262

Prestige Events Magazine

DECEMBER 5, 2024

Kabaddi is an ancient sport which can be traced to pre-historic times when man learned how to defend in groups against animals or attack weaker animals individually or in groups for survival and food. The Pro Kabaddi League in India is the second most watched sports league in that country, second only to cricket’s Indian Premier League.

2025 147

2025 Sports Tourism Government 147

Smart Meetings

NOVEMBER 20, 2024

Accent wall coverings and floor-to-ceiling draperies feature subdued floral patterns and sporting dog scenes, and new wooden nightstands and painted dressers amplify the homey aesthetic. New accessories include vintage-inspired lanterns, rattan sconces and mixed-metal finishes. Events will be pleased with many customizable catering options.

Sports 246

Sports Hotels Hospitality Meetings 246

Event Marketer

MARCH 14, 2025

The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix.

Sponsorships 309

Sponsorships 2023 Sports 2024 309

Prestige Events Magazine

NOVEMBER 12, 2024

Trivandi unites with world-leading sustainability company The Bulb, accelerating its ambitious vision for industry-wide impact Trivandi is proud to announce its acquisition of The Bulb , a global leader in sustainability consultancy.

Sustainability 130

Sustainability Sports Venues 2014 130

Smart Meetings

NOVEMBER 8, 2024

A conference can be a full-contact sport. To get the most out of the time invested, the trainer/event designer needs to be thoughtful about how the agenda is structured to deliver content and experiences on offer. Getting the schedule right is both an art and a science. Smart Meetings is conducting a study in partnership with Zenus.AI

2024 246

2024 Sports Event Design Events 246

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Prestige Events Magazine

MARCH 6, 2025

Meanwhile, Mickael Benaim, Head of Research at SFA Connect, will highlight how destinations are adapting to the changing economic and political landscape before the closing keynote address is delivered by Dame Caroline Dinenage DBE MP, Member of Parliament for Gosport and Chair of the Culture Media and Sports Select Committee.

2025 216

2025 Trade Shows Sports Speakers 216

Event Marketer

JANUARY 3, 2025

Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person; we wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access theyll never forget, Leslie Berland, evp and cmo at Verizon, said in a statement.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

NOVEMBER 25, 2024

To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon. We say: three cheers for the continued rise of women’s sports. A new kind of race is making headlines. On the sponsorship end, Tiffany & Co.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

Sponsorships 249

Sponsorships Tech 2024 Apparel 249

Prestige Events Magazine

MARCH 18, 2025

by Simon Hainsworth, Managing Director of Corporate & Sporting Events [CSE] Whether the focus is badminton or business, each new year sees a plethora of sporting events and conferences take place across the globe. Unfortunately, there are still barriers for some sections of society when it comes to sport being for all.

2025 130

2025 Sports Transportation Sustainability 130

Prestige Events Magazine

FEBRUARY 28, 2025

Alternatively, guests can enjoy the largest indoor pub screen in the UK at our Independence Sports Bar, making for an immersive and lively celebration. Additionally, Ashton Gate will be hosting two incredible shared Christmas parties: Club Tropicana on Saturday, December 6th, and a Jersey Boys Tribute Night on Saturday, December 13th.

2025 254

2025 2019 Hospitality Entertainment 254

Eventmobi

JANUARY 15, 2025

Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice. City-specific experiences. Every city has a host of unique experiences to explore.

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Marketer

JUNE 13, 2024

the sponsorship connected all the right dots between its driver partnership, its mission to empower women in athletics and the need for a beauty brand to shake up a sport that is often viewed as male-dominated, but, in fact, attracts an audience that is 45-percent female, according to the brand. Setting the tone was Legge herself in an e.l.f.-branded

Sponsorships 336

Sponsorships Sports Education Marketing 336

EventSource

FEBRUARY 25, 2025

Set in the iconic Esso Great Hall , surrounded by the gleaming Stanley Cup and walls lined with hockey history, their wedding combined romance with an unmistakable reverence for the sport that brought them together.

Sports 282

Sports Venues Events 282

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Enter: The Comfy Blue Sofa Tour. Our team was looking for: What’s our pumpkin spice latte?

Sports 279

Sports Marketing Technology Event Marketing 279

Prestige Events Magazine

MARCH 25, 2025

The Labour MP for the Welsh constituency of Rhondda and Ogmore will deliver an opening address to the Forum, taking place at IET London: Savoy Place, on 1 April, in his capacity as a Minister for the Department of Culture, Media and Sport.

Sports 164

Sports Trade Shows Tourism Government 164

Event Marketer

FEBRUARY 14, 2025

8, Nike and City Gears Super Sole Saturday community pep rally, supporting City Gears Sole Schools, included an NFL panel with players Spears, Quincy Williams and Kayvon Thibodeaux, as well as agent Coral Silverberg of Klutch Sports Group.

Sports 243

Sports Apparel Sponsorships Hospitality 243

Event Marketer

MARCH 17, 2025

Stay strong, Chicago… ( Agencies: Factory360; SPARK) Photo: Courtesy of Visit Lauderdale PACIFICO CELEBRATES ITS SNOW LEAGUE PARTNERSHIP WITH A HIDEAWAY Beer brand Pacifico is all-in on action sports, so to celebrate becoming a Founding Partner of the Snow League, the first pro winter sports league exclusively dedicated to snowboarding and freeskiing, (..)

Sports 194

Sports Banking Tourism Transportation 194

Prestige Events Magazine

MARCH 27, 2025

Our discussions highlighted the need to engage MPs on a local level, extending our conversations beyond the Department for Digital, Culture, Media & Sport and the Department for Business and Trade.

2025 211

2025 Insurance Automotive Government 211

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And Shapiro is conscious of that in the design of Fox Sports Radio’s activation. “We We love seeing that stuff.”

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Smart Meetings

JANUARY 22, 2025

I wonder if those early sporting events in the old convention center and other places outside ever could have imagined us hosting the biggest event in the world from a sporting perspective or being home to a world championship sports team. and Sonys move to Las Vegas as the next movie-making hub. I doubt it. I doubt it, he said.

2025 130

2025 Airlines Food and Beverage Sports 130

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

DECEMBER 2, 2024

“Everyone was so excited to be there, and the screening was fun for people. It almost became like a [summer] camp experience.”

Sponsorships 278

Sponsorships Sports Events Entertainment 278