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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Air Canada is a real connector of sport, culture and people. and Los Angeles 2028 (a showcase of tech and sustainability?). We really loved to focus on sharing the very best of Canada and, in this case, the world.

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom. Consider IBM, which showcased watsonxs latest AI tricks with the help of live ping-pong matches between attendees that underscored how its tech is used in pro tennis and golf tournaments.

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Smart Travel: United Airlines Boosts SFO Routes, Two New Resorts Coming to the Dominican Republic, Mandarin’s New Historic Paris Location and More

Smart Meetings

The Nash Casino Taps UrVenue for Seamless Sports Entertainment Bookings New Hampshires largest charitable gaming venue, The Nash Casino , has partnered with tech company UrVenue to simplify how guests book everything from premium game-day seating to golf simulator bays.

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The Brief: Cosmic Luggage and $0 Days

Event Marketer

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Conquering industry challenges: The key to successful events in 2025

Prestige Events Magazine

by Simon Hainsworth, Managing Director of Corporate & Sporting Events [CSE] Whether the focus is badminton or business, each new year sees a plethora of sporting events and conferences take place across the globe. Unfortunately, there are still barriers for some sections of society when it comes to sport being for all.

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