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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

2025 279
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The Brief: Cosmic Luggage and $0 Days

Event Marketer

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317
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Guide: How to Plan a Successful Product Launch Event

Attendease

Industry Trade Show. If your brand is up-and-coming, or your industry has a history of running pillar events, consider launching your product at a trade show to capitalize on the larger buzz and media reach available to you. . Regardless of your industry, plenty of opportunities exist at trade shows.

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Ticker: Regular Updates on Events Taking Place in Person

Event Marketer

After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Read more here. GoPro Mountain Games: June 10-13, Vail, CO.

2020 331
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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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Field Report: Five Design and Activation Trends from Vision Expo West 2024

Event Marketer

19-21, bringing its unique blend of style, tech, and bold looks. This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going.

2024 279