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EYES ON THE SKIES Large logos that dangle over tradeshow booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While tradeshows tend to be all business, it seemed that this touch of playfulness went a long way.
Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.
As companies get serious about reaching the 2050 Net Zero goals, tradeshow industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.
–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sportstradeshow will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s tradeshow presence moving forward. We say: three cheers for the continued rise of women’s sports. A new kind of race is making headlines. On the sponsorship end, Tiffany & Co.
RX Global UK Managing Director, Kerry Prince, will explore the opportunities for the UK exhibition and tradeshow sector while some of the UKs leading business events destinations will contribute to a session, moderated by VisitBritain/Meet Englands Paul Black, on the changing role of Convention Bureaux.
The Labour MP for the Welsh constituency of Rhondda and Ogmore will deliver an opening address to the Forum, taking place at IET London: Savoy Place, on 1 April, in his capacity as a Minister for the Department of Culture, Media and Sport.
And among the sessions, a few trends emerged: Collaboration & Transparency Partnerships are more important than ever, and todays successful collabs require communication, mutual respect, and clear expectations that foster trust and transparency.
An influential group of cross-party MPs will examine the business events sector and propose recommendations to the Government as part of a specialised Culture Media and Sport Select Committee inquiry.
Content Just For You Whether youre a brand-side marketer, tradeshow exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.
We can attest to seeing attendees sporting a variety of branded totes on the floor. We saw lots of passports, as participants made their way around booth stations, collecting stamps or tokens. Insiders told us tote bags are always the No. 1 most-sought-after swag item at VMX, and exhibitors came prepared.
Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.
MAGIC, Project, and Sourcing at Magic, three fashion tradeshows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Bring it on!
Tradeshows provide a place for industry leaders and businesses to share ideas as well as view the latest technology, products, and services. Planning a tradeshow and ensuring the selection of a premier venue , however, can be a daunting task. TradeShow Activities. Audience Considerations.
“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a tradeshow, but really like an experience. Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers.
5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.
Held biannually in Central Florida in September and January, Surf Expo was unlike any tradeshow we’ve been to before. While booths at tradeshows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.
From the festivalization of tradeshows to the explosion of consumer festivals to a renewed focus on strengthening corporate culture to wellness shifts to AI-powered activations, brands made an impact by leaning into the event trends that defined 2023. We’re showing how far it can go. The appeal for brands?
Among insights, Aaron Conk, senior merchandising and tradeshow manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Tradeshow strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual tradeshow in the U.S. It’s up to trade-show organizers to keep that spark alive.
Notably, for the first time in the mia’s history, Kerrin raised international awareness of the association at the renowned IMEX tradeshow in Frankfurt, participating in the Global Policy Forum and hosting, alongside VisitBritain, two representatives from the Department of Culture Media and Sport at the event.
SWISH CULTURES As a sponsor of WNBA Live, Swish Cultures, a basketball media platform, went beyond the convention center to host the All-Star Break , a two-day wellness festival from Latino-led mental health media company Mente and women-athlete-founded sports brand TOGETHXR at the Lylo Swim Club (Rise Uptown).
1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, tradeshow organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a festival-themed Ex Awards ceremony.
While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. Companies could create more internships, that’s for sure, especially directly in the event marketing area.
We loved the crosswalk effects on the floor, the March Madness bracket content that rotated on the extra-large LED screen, chain link fencing, and the Live Large Kicks Cam 360 video experience that had consumer stepping into a miniature street scape and showing off their moves (and their kicks) in a video clip for social media.
These are interesting times for tradeshows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
The flagship Policy Forum will retain its Autumn slot, where policy initiatives will be openly discussed with representatives from the All-Party Parliamentary Group for Events, Department for Digital, Culture, Media and Sport, UKEVENTS, VisitBritain and other key stakeholders.
The Intel AI PCs at each station interpreted the data via a stable diffusion engine that runs locally on the machine to generate a building design representing the participants choices.
Much of the action takes place on the tradeshow floor and during social gatherings. Tim Litterland, CMP, director of sports and specialty markets for Visit Denver, looks forward to the personal aspect of the show. “This is an important show to us.” Suppliers are lured to IAEE Expo!
This year, the show introduced the Sun and Sport area focusing on the sport-related products and research around them, so it made sense to anchor it with a pickle ball court and get some team action going.
The important thing is each attendee completes various tasks, either independently or on a team, receives points for their efforts, and the team that completes the most tasks wins a prize. The emcee will ask each person to sort them by colors on their place setting, not eat them.
Tradeshows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your tradeshow calendar. . Sportsmen’s Shows | January, February, March | Puyallup, WA, Portland, OR, Redmond, OR. JCK Las Vegas | June 2 – June 5, 2020, | Las Vegas, NV.
Tradeshows are great business opportunities to drive brand awareness and acquire new customers. Tradeshows are expected to be more competitive than ever, so it’s essential for businesses to thoughtfully plan their presence. What is a tradeshow? For example, consider the owner of a sports shoe company.
Skift Take: Robyn Duda, co-founder and CEO of RacquetX, discusses creating connections, promoting diversity, and launching a unique sporting event. Miguel Neves Read the Complete Story On Skift Meetings
The country’s newly appointed Prime Minister, Sir Keir Starmer, made multiple references to both the tourism and events sector leading up to and during the election, specifically sporting events such as the UEFA European Football Championship, ICC Women’s T20 World Cup and the Invictus Games.
After joining the team in 2023 as sports and special events coordinator, Simo has demonstrated immense passion and dedication for her projects. Louis as a leading destination. Morgan Simo Morgan Simo, Visit Panama City Beach Visit Panama City Beach promotes Simo to the role of special events operations manager.
One that all businesses look forward to are tradeshows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a tradeshow this year, here is a list of the 11 Top 2022 tradeshows in the US that you want to watch out for: .
Do we work with partners to provide something for the tradeshow that we wouldn’t normally bring ourselves?” Also working in MPI’s favor was a modern ballroom at Barcelo Maya Grand Resort that sported a 120-foot LED video wall. The team was constantly asking, “Does that make sense? Is it worth paying duties on that?
To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel. Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20?
When we, as a streaming service, launched in 2021, our brand platform was this idea that Paramount+ has live sports, breaking news and a mountain of entertainment. At tradeshows, we’re smarter about how we register and allot time,” Cullen says. “So The result? A well-oiled engagement machine.
Two of the most prominent tradeshow organizers in Europe have today signed an important agreement to activate a series of tradeshow events in Mexico. Both groups boast a vast and long-standing experience in the international tradeshow sector with a complementary portfolio of events. trillion dollars.
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