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Dress Like a Rockstar: What to Wear to Trade Shows

Event Marketer

Cant decide what your team should wear to a trade show? While some brands successfully lean into their core mission and established aesthetic for making choices about trade show attire, for many companies exhibiting at trade shows, its an ongoing struggle. Bundle X Joy booth staff at Natural Food Expo West.

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

EYES ON THE SKIES Large logos that dangle over trade show booths arent new, but we found that a number of NRF 2025 exhibitors went all in on crafting striking overhead installations that could be spotted from afar. While trade shows tend to be all business, it seemed that this touch of playfulness went a long way.

2025 279
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Three New Resources to Make Your Trade Show Program Greener

Event Marketer

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

2024 264
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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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EMS 2025: Everything You Missed on Day Two

Event Marketer

And among the sessions, a few trends emerged: Collaboration & Transparency Partnerships are more important than ever, and todays successful collabs require communication, mutual respect, and clear expectations that foster trust and transparency.

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The Business of Events announces influential line up for its 2025 Global Policy Forum

Prestige Events Magazine

RX Global UK Managing Director, Kerry Prince, will explore the opportunities for the UK exhibition and trade show sector while some of the UKs leading business events destinations will contribute to a session, moderated by VisitBritain/Meet Englands Paul Black, on the changing role of Convention Bureaux.

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