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Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. As part of the Rubbish AI pilot program, convention center staff can quickly document what items are left in landfill containers and on the show floor.
Attendees started their journey at the information desks or went straight for areas of interest to explore massive trucks, dozers and shovels, among other equipment and tech, test them through VR experiences, and even operate some of these pieces remotely. Are you using measurement tech in this exhibit?
An Activation Feel for Abbott Laboratories Showcasing tech designed for health, from biowearables to diagnostics to nutrition, Abbotts athletic track booth design theme that circled the footprint above and below photographed well, leveraged bright lighting, offered sampling and an interactive game, and a variety of shapes and materials.
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and TradeShow in Phoenix (Jan.
Planning a multi-day tradeshow can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable. Keep it interactive and focused on quality.
As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. Sustainability Highlights With brands moving towards 2050 sustainability goals, making sustainable elements part of the tradeshow exhibit strategy is gaining ground. Have a story idea?
First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. Check out more from Panasonic here.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. This year was no exception. I attended in search of trends shaping U.S.
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.
As organizers look to adapt to a new reality, industry leaders share their thoughts on the tradeshows of the future. Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic.
Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.
Community meetups for those new to the industry, international attendees and marketers who produce global events, EMS first-timers, sustainability champions, EDPA members, and the inaugural gathering of members from our Experiential in Color Mentorship Program , are all on tap.
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. Have sustainability-focused story ideas, tips or projects?
They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Cameron referenced a large corporate event whose celebrity spokesperson used Encore’s hologram tech to beam in from the backstage of the show they were hosting while they had the free time. Guest line up for it.
Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of tradeshows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences. That’s a big part, too.
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located tradeshows, Event Tech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. How GEVME helps to run sustainable events. We’ve estimated that the paper waste at one tradeshow for 50,000 attendees is 100 tons.
Introduction Tradeshows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small tradeshow booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.
And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. A number of organizations, event properties and venues are using sustainability campaigns and air emissions tools to help track and offset activities.
Global consciousness toward sustainability has reached an all-time high, but the events industry is very much lagging behind. If the events industry wants to survive, it must adopt greener practices on various fronts.
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Johnson) Here’s a pretty display from Samsung on its sustainability partnerships.
Dubbed the “marketplace at the crossroads of pet culture and business,” the tradeshow was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic.
Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Laura Kohler, chief sustainability officer and DEI officer at Kohler, also made an appearance. smart toilet. smart toilet.
The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.
Brands are clearly seeing the value of being off the show floor, having the full attention of their audience and enjoying way above-average dwell times. ” Aaron Miller, VP, Group Creative Director, Hargrove from Encore Back in Business, but not Business as Usual “The show felt nearly back to its former self.
The tradeshow industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the tradeshow playbook in the next few years. As such, tradeshow organizers must be nimble and agile to stay ahead.
The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value.
The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.
Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. Sustainability wasn’t just a message in this glowing aqua-blue space.
Respondents also confirm the importance of tradeshows, exhibitions and conferences. Green Gatherings Sustainability is at the front of both planners’ and attendees’ minds, as Green Gatherings takes center stage. Sustainability isn’t only about reducing emissions. AI transforms the way planners can design events.
Example : A software company hosts an annual tech conference where developers learn about the latest programming tools. Inviting well-known speakers from top tech companies attracts more attendees and boosts the companys reputation in the industry. Participating in tradeshows gives your brand direct access to interested buyers.
Konduko is intelligently transforming the tradeshow industry, by creating a better environment for attendees and exhibitors to engage. We do this by enabling the digital exchange of information at large-scale tradeshows and events, entirely without contact. Perfect for tradeshows that are prioritising sustainability.
One of the earliest improvements in regards to events and sustainability was the option for using significantly less paper during conferences, tradeshows, and other meetings. As ticketing […].
For the tech giant, adding value to events, particularly amid major tradeshows, comes down to curation. Subaru is also adding value to its communications opt-in strategy by supporting causes that its target consumers (and the brand itself) care about, like sustainability and animal rescue. An on-site survey zone.
For a fun memento, attendees can visit the “winner’s podium,” where 10 high-tech cameras will capture a gif-like photo that they can have sent straight to their email. Jessica Hernandez, head of sales at Swingers, said, “We are high touch, versus high tech.” Afterward, I stopped by NovoBeing for a 10-minute VR relaxation session.
Covid pushed society a decade ahead in terms of digitization, and many technologies are here to stay in the events and tradeshow industries, said Corbin Ball, a meetings technology expert, and owner of Corbin Ball & Co. Cashless tech reduces contact points and speeds up transactions which helps minimize crowds. “If
Organisers Event Industry News (EIN) are excited to announce that they have partnered with global tradeshow and event company Global Event Specialists (GES) EMEA.
Tradeshows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your tradeshow calendar. . This show hosts more than 2,400 exhibits and attendees from all over the world. Electronics & Tech. Miscellaneous and Other Niches.
Over the years, redditors have been the vanguard of the latest trends in tech, often predicting the next big thing within subreddits like r/bitcoin (established in 2010). And at a bleeding-edge techshow, highlighting that asset as one of Reddit’s competitive advantages was a no-brainer.
This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code. CES is a hot bed of consumer technology, of course.
Seriously— Coffee Fest , the B2B tradeshow for coffee professionals, is coming to Indianapolis in May 2019. Nearly adjacent to Durham Convention Center is The Durham , a boutique hotel serving the tech companies and academics that come to meet in the university-framed Research Triangle Region. But not at The Durham.
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