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One of our favorite perks of covering tradeshows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. That matchas a given. Have a story idea? Want us to cover your booth?
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. As part of the Rubbish AI pilot program, convention center staff can quickly document what items are left in landfill containers and on the show floor.
EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in tradeshows. Along with large equipment, you drive experience with different types of interactive technology. What are some trends you’re seeing in the tradeshow space? So, it means success. Can you talk about its role?
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and TradeShow in Phoenix (Jan.
The largest and longest-running promotional products tradeshow, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. Recycling and Upcycling Many suppliers featured options billed as sustainable. Hows that for next-level transparency. Is it reusable?
Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.
At Groceryshop , a tradeshow for grocery and consumer packaged goods that took place Oct. Anna Huddleston Photo) Sustainability was also a key part of this project. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences.
Planning a multi-day tradeshow can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable. But when everything falls into place, it’s incredibly rewarding.
From the ripple effects of Las Vegas’ Sphere to the integration of AI-powered engagements, this year’s tradeshow floors are showcasing a blend of captivating immersive experiences, creative use of technology, and sustainable practices that are adding new dimensions to brand storytelling and setting new standards for exhibit design.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.
Tradeshows have been a crucial aspect of the business world for centuries. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. In the context of tradeshows, this means designing the event in a way that minimizes waste and promotes sustainability.
–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports tradeshow will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. But between the design and the build, the brand took a major step forward around its sustainability goals, too.
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. This year was no exception. I attended in search of trends shaping U.S.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
As organizers look to adapt to a new reality, industry leaders share their thoughts on the tradeshows of the future. Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.
Her marketing experience then took her to a few medical technology startups as a director of marketing communications and product marketing. Conferences and tradeshows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
In this blog, we’ll be highlighting three major trends for tradeshow booth design in 2019. There’s an overall tendency to turn tradeshows into big, sometimes outrageous, events that hit attendees with that ‘wow’ factor. Sustainability . Festivalization.
According to CWT Meetings & Events Future Trends Report, the Sustainable Events, the focus on sustainability in the world of corporate events will only continue to increase. How GEVME helps to run sustainable events. We’ve estimated that the paper waste at one tradeshow for 50,000 attendees is 100 tons.
Plan with Confidence Elevating Excellence: Why Meeting Planners Are Choosing the Pennsylvania Convention Center With over one million square feet of saleable space and the largest ballroom in the northeast, the Pennsylvanian Convention Center offers meeting planners an unbeatable blend of scale, service, and sustainability.
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. Have sustainability-focused story ideas, tips or projects?
In this extensive guide to tradeshow booths, we provide ten creative examples in each of the following categories: 1 Tradeshow booth ideas for small budgets. Tradeshow booth ideas that attract visitors. Creative tradeshow booth ideas. Tradeshow booth ideas: 10×10.
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of tradeshows and events on a brand’s overall success. Event Marketer: What tradeshow industry trends have your attention? That’s a big part, too.
Introduction Tradeshows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small tradeshow booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.
Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its tradeshow experiences, it’s also about heart. COVID did many things for us, good and bad.
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. During the demonstrations, video from inside the vehicle was projected onto the two side screens to show attendees the view from inside.
Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the tradeshow floor.
Additionally, the content seems more suited for planning niche events rather than large-scale occasions like tradeshows or weddings. Readers love the book for its attention to detail and its focus on modern event trends, including technology and sustainable practices.
From key industries such as finance, life sciences and technology to stunning venues and eco-conscious hotels, Toronto continues to initiate, innovate and inspire the meeting and events industry. Exhibition Place is a premier green venue, recognized with numerous awards and accolades for its outstanding sustainability efforts.
sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Consumer technology is entering a new era of design, and you might say the booth experiences on-site at this world’s largest expo for consumer technology are, too.
Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. Highlight flexible spaces, technology features, and past success stories to showcase the hotels expertise.
The Devon Screen Company is changing the way we think about sustainable display solutions with its innovative product, the Displayory. Whether you’re creating a standout display for a tradeshow, planning an unforgettable event, or designing […]
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
As tradeshow properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.
The media company has since picked up the momentum, hosting several sustainability-focused programs, including the hybrid Bloomberg Green Summit in New York and its global Sustainable Business Summits. Still, Bloomberg had never hosted an all-encompassing sustainability event, an idea from the vertical’s 2020 launch.
Event content creator, First Sight Media, has accomplished a content production feat at the recent co-located tradeshows, Event Tech Live and Event Sustainability Live, held at ExCeL London, 20-21 November. This included over 80 sessions recorded […]
From the festivities in honour of Dionysus in ancient Greece to the hybrid festivals of the 21st century, the industry has evolved significantly, adapting to social changes and technological advances. Download our exclusive whitepaper, “Cultural and Entertainment Events (Evolution, Trends, and the Impact of Technology).”
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Jeff Tsai, Senior Director-Field Experiential & Executive Briefing Program, Dell Technologies Program more hands-on learning experiences.
Lighting above threw off soft hues from the Heritage Color collection, while LED walls, gold accents and botanical touches all pointed to the booth’s main themes—heritage, sustainability, trends and technology. Laura Kohler, chief sustainability officer and DEI officer at Kohler, also made an appearance. smart toilet.
One of the earliest improvements in regards to events and sustainability was the option for using significantly less paper during conferences, tradeshows, and other meetings. As ticketing […].
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