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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. Spot the robot was on hand, too, for a touch of smile-inducing tech. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer. Have a story idea?

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Case Study: CVB Partnership Amplifies Impact at Lenovo Tech World 2024

Smart Meetings

By working with Visit Bellevue, the planners for Lenovo Tech World 2024 show the transformative power of partnership. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. Events take a village.

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Event Tech Industry Forecasters: Q&A with SensoryCo

Event Marketer

From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. You want to make things about as “real” as possible, whether the activation is heavy in tech or not. DO WE NEED TECH TO ENGAGE THE SENSES?

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. It's a win-win strategy for both teams.

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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!” THIS IS A SAFE PLACE.

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

More on golf events: How Topgolf Teed up a Product Launch with an Engagement-rich Nightclub Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences Field Report: Inside the Once-in-a-lifetime Mercedes-Benz Experience at the Masters The post From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships (..)