Event Marketer

MARCH 15, 2024

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290

Event Marketer

OCTOBER 18, 2024

Making the NACS Show more convenient was the Cool New Products Preview Room, where attendees could scan QR codes through the NACS Show mobile app for any of the 300 products on display. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 264

Trade Shows 2024 Retail Entertainment 264

Event Marketer

AUGUST 15, 2024

Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I Coke’s vision, and the technology, continued to evolve from there across the industry. The technology of AI when you successfully should kind of like melt away. Let’s explore how. Have a story idea?

Trade Shows 306

Trade Shows 2024 2023 Technology 306

Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. But transportive experiences and venues continue to transform the show floor at CES.

2025 265

2025 Automotive Trade Shows Transportation 265

Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

Speakers 246

Speakers Technology Trade Shows Events 246

EventMB

NOVEMBER 11, 2021

And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech? IMEX’s tech pavilion grows every year, but this year, the sense of excitement […].

Trade Shows 214

Trade Shows Tech Event Tech Events 214

EventMB

JUNE 13, 2017

An accurate trade show traffic count can be the difference between a sponsor or vendor agreeing to spend their marketing dollars with you or another event. If you want more sponsors and vendors, get ready to use tech to get the most accurate traffic counts. When you approach someone to sponsor or exhibit at your […].

Trade Shows 175

Trade Shows Tech Marketing Events 175

EventMB

FEBRUARY 9, 2023

As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future. Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic.

Trade Shows 227

Trade Shows Meetings Event Tech Sustainability 227

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Velvet Chainsaw

APRIL 24, 2019

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you?

Event Tech 362

Event Tech Tech B2B Event Technology 362

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. TOUCHLESS TECHNOLOGY.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

Healthcare 261

Healthcare Tech 2025 Transportation 261

Event Industry News

OCTOBER 31, 2024

Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 trade shows in the United States.

Event Technology 105

Event Technology Technology Trade Shows Event Management 105

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology.

2025 278

2025 Tech Technology Event Marketing 278

Event Marketer

MARCH 5, 2025

Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.

Retail 205

Retail 2025 Apparel Trade Shows 205

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Smart Meetings

AUGUST 14, 2024

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? The new technology makes it easy to share information, videos and messages with attendees’ phones through event signage and products—without needing a QR code.

Event Tech 200

Event Tech Tech Trade Shows Technology 200

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Visitors could strap on a Microsoft HoloLens mixed reality headset and embark on a virtual sleep science and technology journey that illustrated the product’s smart features.

Trade Shows 331

Trade Shows Technology Tech Retail 331

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

2025 300

2025 Sustainability Entertainment Technology 300

Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. It’s hard to imagine, when a technology is in millions and millions of cars around the world, what that actually means.

Trade Shows 298

Trade Shows 2024 Tech Marketing 298

Event Marketer

MARCH 6, 2023

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. British tech company HYPERVSN stood out with its holographic displays, including a 16-foot-tall SmartV Holographic Human.

Technology 263

Technology Automotive 2023 Transportation 263

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.

Trade Shows 246

Trade Shows Tech Event Tech 2022 246

Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. All tech was integrated into the structure, so other than furniture, it was all content, everywhere. Next on EM’s bucket list?

2024 299

2024 Trade Shows 2025 Tech 299

Event Marketer

DECEMBER 12, 2023

and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. Event Marketer: Let’s start with a trade show industry trend that has your attention. That’s why I love my job so much.

Trade Shows 290

Trade Shows 2024 2023 Marketing 290

Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check.

Wireless 334

Wireless Trade Shows Automotive 2030 334

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences. That’s a big part, too.

Trade Shows 307

Trade Shows Healthcare Sustainability Sponsorships 307

Event Marketer

APRIL 29, 2021

But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. This download from events and experiential marketing agency Impact XM covers some of the same territory as the CDC’s planning tool, but it also discusses touchless-tech add-ons, among other aspects.

Event Marketing 363

Event Marketing Marketing Trade Shows Consulting 363

Event Industry News

JULY 29, 2022

It’s week 6 of our Event Tech Live Summit on-demand series and this week we’re hearing about the “ Technology trends shaping trade shows”. So, what does the future of the trade show look like? How will technology shape the format, and its benefits, for stakeholders?

Trade Shows 75

Trade Shows Event Tech Tech Technology 75

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. The platform came online for PCMA’s Convening Leaders that took place in January. May 17, 2022.

Event Tech 209

Event Tech Tech 2021 2022 209

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Smart Meetings

JANUARY 10, 2022

It’s the Next Big Thing in tech. It relies on VR technology, which lets you completely immerse yourself in a digital world. Using AR in a meeting from home or wherever they are working, employees could project keyboards, lights, whiteboards and other tech accessories they need at any time. Hint : Not anytime soon.

Trade Shows 278

Trade Shows Tech Technology Meetings 278

Smart Meetings

MAY 31, 2022

Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. Have stakeholders demo the technology and practice dry runs. Pick the low-hanging fruit.

Meetings 306

Meetings Social Media Trade Shows 2022 306

Smart Meetings

OCTOBER 14, 2021

This is the tantalizing topic Brian Ludwig, senior vice president of sales for Cvent , tackles in Smart Meetings’ most recent webinar, “One Step Ahead, Predicting the Future of Event Technology.”. “It’s It’s been an amazing journey to watch how the event landscape and all the underlying technology has evolved,” Ludwig said. “I’m

Transportation 242

Transportation 2028 Trade Shows Travel 242