Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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EventMB

MAY 7, 2020

As virtual meetings and conferences become more common, we can only assume that online trade shows are next. Although they're more complicated to transition online, there is existing tech to assist. Here are ten tools for organizing virtual trade shows.

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Turkish global tech brand Togg partnered with the Turkish Coffee Lady and her crew to bring cultures together at the brand’s exhibit at CES. Frothy brand logos?

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Picatic by Eventbrite

APRIL 25, 2019

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. The post How One Trade Show Fixed an Outdated Registration Process appeared first on Eventbrite US Blog.

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Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

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Event Marketer

OCTOBER 18, 2024

The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Event Marketer

AUGUST 15, 2024

Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I The post A Look Inside the AI Evolution at Trade Shows and Events This Year appeared first on Event Marketer. Have a story idea? Want us to cover your booth?

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EventMB

NOVEMBER 11, 2021

And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech? IMEX’s tech pavilion grows every year, but this year, the sense of excitement […].

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Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles.

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EventMB

JUNE 13, 2017

An accurate trade show traffic count can be the difference between a sponsor or vendor agreeing to spend their marketing dollars with you or another event. If you want more sponsors and vendors, get ready to use tech to get the most accurate traffic counts. When you approach someone to sponsor or exhibit at your […].

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EventMB

FEBRUARY 9, 2023

As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future. Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic.

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Event Marketer

JANUARY 9, 2025

As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Were seeing hologram tech gaining ground. Celebrating her 20th year with AARP, Amelia Hay has held multiple roles in the organization. Im always looking for unusual startups.

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Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

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Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. Settle in, and lets review the biggest trends and takeaways. Experiences that fulfilled the promise of CES.

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Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

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Trade Shows Sponsorships Social Media Entertainment 195

Event Marketer

MARCH 5, 2025

The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.

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Velvet Chainsaw

APRIL 24, 2019

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you? The post Looking into the Future of Event Tech appeared first on Velvet Chainsaw. Security is Expensive, but Critical.

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Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Event Marketer

MAY 17, 2021

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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EventMB

NOVEMBER 22, 2024

Skift Take: Independent planners are looking beyond their industry associations for the resources and connections they need to build their small businesses. Barbara Scofidio Read the Complete Story On Skift Meetings

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Smart Meetings

NOVEMBER 7, 2024

Cameron referenced a large corporate event whose celebrity spokesperson used Encore’s hologram tech to beam in from the backstage of the show they were hosting while they had the free time. “They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Guest line up for it.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Enter: Café Cisco.

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Event Age by Swapcard

MAY 4, 2021

We’ve put together a list that is full of practical tips and ideas to help you run a successful virtual trade show, regardless of your experience.

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Smart Meetings

AUGUST 14, 2024

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? The post 3 New Event Tech Tools to Bling Your General Session appeared first on Smart Meetings.

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Event Age by Swapcard

MAY 17, 2023

The trade show and exhibition industry breathed a collective sigh of relief when global trade show revenues forecasts for 2023 were announced - 87% of pre-pandemic earnings. How’s that for a comeback? ?) That being said, the storm is far from over.

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Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. Buzz minivan, equipped with Mobileye self-driving tech, which is arriving at dealers in 2024. market in 2024). “The

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Event Marketer

MARCH 28, 2025

Content Just For You Whether youre a brand-side marketer, trade show exhibitor, agency leader, conference planner, experience designer or logistics specialist, EMS has content designed just for you. You can search by keywords and add sessions and experiences to your personalized agenda in the EMS app.

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Event Marketer

DECEMBER 12, 2023

and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. Event Marketer: Let’s start with a trade show industry trend that has your attention. That’s why I love my job so much.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year.

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Companies show up playing to win with many impressive exhibit experiences.

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Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Now we’re a pretty key part of the [show’s] health and wellness experience.”. For Sleep Number, leveraging the HoloLens at this year’s show wasn’t about using tech for the sake of it.

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Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.

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