Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports.

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2025 Trade Shows Apparel Retail 289

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

AUGUST 15, 2024

Coke’s vision, and the technology, continued to evolve from there across the industry. Biometric Art For RedHat 2024 in May, Astound Group developed an Interactive Art Wall using real-time generative image technology, StreamDiffusion. The technology of AI when you successfully should kind of like melt away. Let’s explore how.

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Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Additionally, the report points to the industry’s growing focus on sustainability and technological innovation.

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Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Event Marketer

JANUARY 9, 2025

The sprawling dual exhibit featured emerging technologies from 24 startups on one side and thought leadership programming on the other. As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects. Im always looking for unusual startups.

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2025 Trade Shows Technology Event Marketing 290

Smart Meetings

MARCH 27, 2025

Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.

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Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.

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Event Marketer

NOVEMBER 24, 2024

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences.

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Event Marketer

OCTOBER 18, 2024

Making the NACS Show more convenient was the Cool New Products Preview Room, where attendees could scan QR codes through the NACS Show mobile app for any of the 300 products on display. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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2024 Retail Trade Shows Fashion 312

EventMB

FEBRUARY 9, 2023

As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future. Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic.

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Trade Shows Meetings Event Tech Sustainability 227

Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

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Trade Shows 2024 Education 2025 245

EventMB

NOVEMBER 11, 2021

The post Trade Show Booths Showcase Innovation at IMEX America by Angela Tupper appeared first on [link]. How did exhibitors use this opportunity to provide a hands-on experience of their tech? IMEX’s tech pavilion grows every year, but this year, the sense of excitement […].

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Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

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Event Industry News

OCTOBER 31, 2024

Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 trade shows in the United States.

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Event Technology Technology Trade Shows Event Management 105

Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. But transportive experiences and venues continue to transform the show floor at CES.

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2025 Automotive Trade Shows Transportation 264

Event Marketer

MARCH 25, 2025

Her marketing experience then took her to a few medical technology startups as a director of marketing communications and product marketing. Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says.

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2025 Trade Shows Meetings Education 162

EventMB

MAY 24, 2022

And trade show organizer, Emerald , was listening and in May introduced its new accelerator division, Emerald Xcelerator. It will help C-Suite executives discover Web3 and learn among peers as a way to grow their organizations and careers by unlocking the potential of decentralized technologies.

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Event Marketer

JANUARY 27, 2025

The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MARCH 5, 2025

Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.

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Retail 2025 Apparel Trade Shows 200

Ins'Tent

APRIL 8, 2025

Introduction Trade shows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small trade show booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.

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Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. Access more of our CES 2025 coverage here.

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2025 Sustainability Technology 2017 298

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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Trade Shows 2023 Marketing Management 305

Event Marketer

DECEMBER 13, 2024

Mitchell Mauk, Principal, Mauk Design Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. How did you get introduced to trade shows? How are you seeing trade show exhibits evolving? It was spectacular.

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Trade Shows Fashion Technology Event Marketing 245

Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

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Event Marketer

MARCH 6, 2023

CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. During the demonstrations, video from inside the vehicle was projected onto the two side screens to show attendees the view from inside.

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Technology Automotive 2023 Transportation 263

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology.

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Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Visitors could strap on a Microsoft HoloLens mixed reality headset and embark on a virtual sleep science and technology journey that illustrated the product’s smart features.

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Event Marketer

DECEMBER 12, 2023

and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. Event Marketer: Let’s start with a trade show industry trend that has your attention. That’s why I love my job so much.

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Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? That’s a big part, too.

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Trade Shows Healthcare Sustainability Sponsorships 307

Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. But the experts say it may not be game over just yet.

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Trade Shows Apparel 2017 Entertainment 130

Prestige Events Magazine

JANUARY 20, 2025

Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.

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Management Event Management Trade Shows 2022 130

Smart Meetings

MARCH 1, 2025

Add in a multimillion-dollar investment in cutting-edge technology, customer service training, and progressive exhibitor policies, and its easy to see why the Center continues to attract some of the industrys most significant events to Philadelphia. A key part of that experience is the recent $78.8

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GEVME

JANUARY 12, 2021

The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.

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