Event Marketer
APRIL 2, 2025
Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
EventSource
APRIL 7, 2025
If you’re in the midst of your venue search or you just like keeping on with the latest venues in Toronto , you’re in luck! Every few months, we compile our top picks for Toronto’s best “hidden gem” wedding places and share ’em out with y’all! This is one of the best ways to find the most unique wedding locations.
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Prestige Events Magazine
APRIL 23, 2025
Salon Priv is the first Certified B Corporation automotive event in the world Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp ). Following a rigorous 18-month process, Salon Priv, which celebrates its 20th Anniversary this year, joins a global community of for-profit leaders pledging to use business as a force for good, alongside the likes of other esteemed British brands, including The Cotswold Company, Farrow & Bal
Smart Meetings
APRIL 4, 2025
Plus: Other GMID celebrations from around the U.S. This years Global Meetings Industry Day (GMID) was one to remember. Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) teamed up for a lively, eight-hour livestream packed with fresh insights, emerging trends and meaningful discussions around the future of meetings and events.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Velvet Chainsaw
APRIL 16, 2025
Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. According to the Forbes Human Resources Council Expert Panel , a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. It is about having actively engaging discussions and preparing your people through experiences, exposure, and education programs to give them the opportunities to gr
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
APRIL 7, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. MAX RESORTS TO A REAL-LIFE WHITE LOTUS HOTEL AND SPA It was only a matter of time until Max turned its fictional luxury resort hotel chain into realityif only for a few days. From April 6-8, the network is celebrating the series-three finale of its pop culture phenomenon The White Lotus with a wellness retreat thats just as ostentat
EventSource
APRIL 22, 2025
Some weddings just have that effortless magic, the kind that makes you smile from start to finish. Christina and Josephs big day was exactly that. From the heartfelt vows at the Church to the vibrant, joy-filled reception at The Arlington Estate , every moment felt like something out of a dream. And thanks to Purple Tree Wedding Photography , every beautiful detail was captured for them to relive forever.
Prestige Events Magazine
APRIL 23, 2025
A groundbreaking collaboration between UK event planners, Switzerland Tourism and transport partners has redefined sustainable MICE travel. In April, 35 event professionals swapped planes for trains on a best-in-class study trip to Switzerland, earning a Distinction in ESG from sustainability experts event:decision. A Blueprint for Sustainable Business Travel With travel accounting for up to 80% of an events carbon footprint, this flight-free trip proved that sustainability and exceptional exper
Smart Meetings
APRIL 8, 2025
Inside IACC’s vision for a smarter, greener future in meetings and hospitality Attendees at this years 2025 IACC Americas Knowledge Exchange in College Station, Texas, were in for an exciting experience. The annual event offered a wide range of education sessions on sustainability, connection, F&B, leadership and so much more. Mark Cooper Smart Meetings Compared to last year, what made this year’s event different?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
APRIL 28, 2025
Do I trust you? If teleportation were free, would you still go? I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. The closest airport to me is a two-hour drive. Unless the event is in the northeastern United States, I need a full day to get there and another to return, even longer if it’s abroad.
PCMA Convene
APRIL 17, 2025
The experiential zone strategy for AIAs show floor followed the same path as an architectural project from start to end inspire, innovate, design, build, and prosper. When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Designs trade show, they wanted it to mesh with two other key event elements its architecture tours and education program.
Event Marketer
APRIL 11, 2025
Sundays NCAA Womens Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers , making it the third most-watched womens Division I title game on ESPN platforms. In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capac
EventSource
APRIL 17, 2025
Love, laughter, and a touch of magic set the tone for Alessia and Braydons wedding day. Against the stunning backdrop of Eagles Nest Golf Club , they exchanged heartfelt vows, surrounded by family and friends. The emotion of the ceremony carried into the night as the reception turned into a joy-filled celebration, with nonstop dancing and unforgettable moments.
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Prestige Events Magazine
APRIL 7, 2025
By Natacha Allen, Head of Commercial Events The Royal College of Physicians The UK’s relationship with alcohol is shifting, with nearly half (48%) of drinkers planning to cut back or quit in 2025, according to Aviva. Younger generations are driving the trend, with 61% of 18 to 24-year-olds and 68% of 25 to 34-year-olds reducing their intake. Health is a major factor, as many prioritise fitness, mental wellbeing and weight management.
Smart Meetings
APRIL 4, 2025
Think all-inclusives are old news? Wait until you see whats blooming on the Dominican Republics quiet coast. Is it possible to bet on basketball, sip craft beer and tee offall before dinner? In New Hampshire, its not just possible. Its bookable. How do you combine Japans cherry blossom season with heritage sites and hidden gems? A new boutique cruise by Heritage Expeditions might be just the trick.
Conferences that Work
APRIL 7, 2025
I love the folks (especially my good friend, Jan-Jaap In der Maur ) at Masters In Moderation , a company that has been providing meeting and facilitation services and training in the European Union since 2012. Why? Because their core beliefs about what truly matters at events are deeply aligned with mine. We recognize that events should be designed for and with participants rather than imposed upon them.
EventMB
APRIL 30, 2025
Skift Take: Melbourne stands out as a premier conference destination, offering the perfect blend of business and leisure. With Australia's largest conference facilities, Indigenous cultural experiences, sustainable venues, and a vibrant city atmosphere all within 90 minutes of natural attractions and wineries it creates inclusive, memorable events for global attendees.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
APRIL 17, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. YOU WILL NOT BELIEVE THE BIZARRE ITEMS LEFT BEHIND IN UBERS Nearly all of us have accidentally left an item behind in a rideshare or taxi, but you wouldnt believe the bizarre laundry list of things that Uber riders have forgotten to take with themunless you went to the brands Lost and Found pop-up in New York City last week.
EventSource
APRIL 15, 2025
A wedding thats equal parts romantic and unforgettable? Brooke and JPs celebration at Casa Loma might be exactly the inspiration youre looking for. From stunning details to heartfelt moments, their celebration had everything you could hope for in a weddingand it was all beautifully captured by the pros at Mango Studios and Kismet Creative Wedding Films.
Prestige Events Magazine
APRIL 22, 2025
Foxhills Club & Resort has underlined its drive to enhance its guests experience from the minute they leave the door by partnering with Londons leading private hire and courier service, Addison Lee. With a huge increase in those visiting Foxhills from Central London, where Foxhills is located just 25km away, as well as its close proximity to Heathrow Airport, the partnership will make it easier than ever for guests and corporate delegates to travel to and from the award-winning hotel and cou
Smart Meetings
APRIL 28, 2025
As event planners, we spend our lives in motion, managing countless moving parts to ensure every detail is meticulously planned and executed. Were problem solvers, multitaskers, and sometimes, even miracle workers. But in the rush to pull off flawless events, one thing often gets left behind: ourselves. Its easy to forget that in order to create exceptional experiences for others, we first need to take care of ourselves.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Conferences that Work
APRIL 14, 2025
I get some of my best ideas from my clients. (That’s because consulting when I listen well is a two-way street!) So I wasn’t surprised when, during a recent debrief, a client mentioned a simple way to improve the human spectrogram maps I’ve recommended and run for decades. Read the full article at Conferences That Work The post Making the human spectrogram map even better appeared first on Conferences That Work.
SmartMeetings
APRIL 7, 2025
A guide to working with DMCs to amplify event impact Planners are superheroesbut heroes still need support from time to time. Planning a great event takes a lot of work, and there are ample opportunities to build a professional support system that makes it easier. One of those opportunities? Destination Management Companies (DMCs). When a planner loops in a DMC, they bring in a partner who is an expert in the locale of their chosen destination, a master at making last-minute changes look flawles
Event Marketer
APRIL 24, 2025
The desert was hot, but the sets were hotter at this years Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA. Once again serving as the unofficial launch of festival season, the event boasted headline talent including Lady Gaga, Green Day and Post Malone; top-notch f&b from some of the areas best restaurants; and sponsor activations that solved pain points and enriched the festival experience for the tens of thousands of creator
EventSource
APRIL 29, 2025
Kimia and Shanes summer wedding at Eagles Nest Golf Club was a stunning celebration that perfectly blended classic elegance with a fun, relaxed atmosphere. Thanks to the expert planning by Trade Sensation Events , every detail came together beautifully, and Focus Photo & Video was there to capture each special moment. Kimia looked absolutely gorgeous, with her hair and makeup flawlessly done by Toronto Beauty Group.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Prestige Events Magazine
APRIL 15, 2025
On 30 April 2025, the Mercure Manchester Piccadilly Hotel will host beam s All Members Meeting, with a content-rich agenda tackling some of the industrys most pressing topics. The event will feature thought leaders, industry experts, and next-generation professionals exploring subjects ranging from AI in events to Martyns Law and venue security, with a firm focus on innovation, safety, sustainability, and workforce transformation.
Smart Meetings
APRIL 25, 2025
April 25, 2025 On Friday, the Florida House of Representatives passed a pair of bills that could change how tourism taxes are used in the state. HB 1221 (Local Option Taxes) has been edited since it was introduced in February, but according to a bill analysis filed April 22, the effect of the measure which passed by a margin of 62 to 45, would be to change tourist development taxes (TDTs) from limited use revenue to general revenue, which must be used to offset county property taxes beginning in
EventMB
APRIL 28, 2025
Skift Take: Meeting attendees are looking for more than just education and networking opportunities they want to make a positive impact on the host destination. As event organizers aim to create lasting legacies through their programs, Visit Atlantic Citys strong commitment to corporate social responsibility provides a valuable model for the industry.
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