Eventmobi
JANUARY 15, 2025
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.
EventMB
JANUARY 10, 2025
Skift Take: As Boomers leave the workforce in record numbers, more companies are promoting the benefits of retaining mature employees. But are they walking the talk?
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Conferences that Work
JANUARY 13, 2025
Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.
Planning Pod
JANUARY 7, 2025
In the competitive world of events, a robust sales process is more than just a series of steps – it’s the lifeblood of your business. It’s how you identify, qualify, and convert potential clients into paying customers that boost your bottom line. But even the most carefully crafted, well-intentioned sales processes can have unexpected leaks, leading to dropped leads and missed opportunities.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Marketer
JANUARY 7, 2025
From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds is in their ecosystems and that of their customers, as CES invites attendees to Connect.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
JANUARY 7, 2025
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.
EventMB
JANUARY 16, 2025
Skift Take: In an era of remote work and AI, the renowned researcher argues that emotional awareness isn't just feel-good fluff, it's the key to making business meetings work.
Conferences that Work
JANUARY 20, 2025
Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?
Event Planning BluePrint
JANUARY 12, 2025
Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
JANUARY 14, 2025
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.
Prestige Events Magazine
JANUARY 9, 2025
Lime Venue Portfolio is set to spice up the conversation on sustainable food with an interactive Quiz Show session, Whats New in Food, at Micebook Expo 2025. Hosted by Jo Austin, Sales Director and Conference & Events Sustainability Lead for Compass Group UK&I, alongside Glenda Carlyle, Senior Sales Manager at SEC, this session promises a fresh, engaging take on the most pressing questions about sustainable food trends.
Smart Meetings
JANUARY 9, 2025
The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.
EventMB
JANUARY 2, 2025
Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventSource
JANUARY 14, 2025
When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.
Guidebook
JANUARY 3, 2025
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience.
Event Marketer
JANUARY 6, 2025
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G
Prestige Events Magazine
JANUARY 13, 2025
EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.
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Smart Meetings
JANUARY 14, 2025
How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.
EventMB
JANUARY 10, 2025
Skift Take: The California fires have caused unprecedented destruction. While emergency services battle the blazes, event planners are stepping in to help.
Eventtia
JANUARY 15, 2025
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? If that sounds familiar, youre not alone. In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Guidebook
JANUARY 17, 2025
You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event. Now you’re ready to open up registration but, you’re not sure if your event registration landing page checks all the boxes.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
JANUARY 8, 2025
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. 7. The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation.
Prestige Events Magazine
JANUARY 6, 2025
The events team at award-winning venue 30 Euston Square have launched two new charity initiatives as part of their ongoing commitment to supporting the local community. The venue has partnered with Shelter, the housing and homelessness charity, and installed a clothing donation box onsite. Organisers and delegates attending events at the venue are being encouraged to bring clothing to donate, ensuring support reaches those who need it most. 30 Euston Square is also continuing its relationship wi
Smart Meetings
JANUARY 17, 2025
Feeling uneasy after hearing about recent plane crashes? Fear nota top travel site just released a list of the safest airlines to help you fly with confidence. Thinking about a Caribbean locale for your next meeting or event? One destination is drawing record-breaking numbers of overnight visitors, and its easy to see why. Planning an incentive trip with wellness in mind?
EventMB
JANUARY 14, 2025
Skift Take: An events industry lobbying campaign hopes to add Events Services to the NAICS small business classification system. Here's why it should matter to you.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Planning Pod
JANUARY 17, 2025
We all know building strong relationships with clients is crucial in the event industry. We also know juggling multiple events, tight deadlines, and a never-ending to-do list can leave little time for the consistent communication that fosters those relationships. Thats where event business automation comes in. By strategically using technology, you can automate touchpoints with event leads and clients that enhance their experience with your teamnot to mention freeing up loads of your precious ti
Caterease
JANUARY 9, 2025
For decades, buffets have been a favorite choice for events of all sizes. Their appeal lies in offering variety, convenience, and efficiency. Yet, with shifting health standards, changing customer expectations, and evolving event trends, the traditional buffet setup is due for a reinvention. How can catering professionals modernize buffets to meet todays demands and ensure they remain a compelling option?
Event Marketer
JANUARY 9, 2025
First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular.
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