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As event planners, we spend our lives in motion, managing countless moving parts to ensure every detail is meticulously planned and executed. Were problem solvers, multitaskers, and sometimes, even miracle workers. But in the rush to pull off flawless events, one thing often gets left behind: ourselves. Its easy to forget that in order to create exceptional experiences for others, we first need to take care of ourselves.
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. This year, the Summits trade show track featured several sessions and events, including those in partnership with The Experiential Designers and Producers Association ( EDPA ), that offered insight and peer-to-peer sharing on everyth
*Press information for immediate release* 66 Portland Place to host Event Photography Awards 2025 Awards night returns to the venue for the third year running RIBA at 66 Portland Place in Central London will host the Event Photography Awards for the third consecutive year on 28th May 2025. It will be one of the final events to take place in the Art Deco venue before its temporary closure as part of a two-year modernisation programme.
Do I trust you? If teleportation were free, would you still go? I live in rural Vermont, so if I want to go to an in-person conference that isn’t close to me, I need to get on an airplane. The closest airport to me is a two-hour drive. Unless the event is in the northeastern United States, I need a full day to get there and another to return, even longer if it’s abroad.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Discover unique oceanside experiences all with their own character at these New and Renovated properties. Few things invigorate meetings with a feel of refreshment and inspiration like a beautiful oceanside property. Lucky for you, these New and Renovated properties all offer their own unique oceanside experience, whether youre seeking a backdrop of the dramatic Oregon coast, the brisk New England air or the sunny luxury of Palm Beach.
The New York International Auto Show (NYIAS) celebrated its 125 th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the shows milestone. From April 18-27, hundreds of thousands of car buffs descended on New York Citys Javits Center to explore the exhibits, interact with their favorite brands and maybe event get behind the wheel on a test track.
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The New York International Auto Show (NYIAS) celebrated its 125 th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the shows milestone. From April 18-27, hundreds of thousands of car buffs descended on New York Citys Javits Center to explore the exhibits, interact with their favorite brands and maybe event get behind the wheel on a test track.
Formula E, the worlds first all-electric motorsport championship, has once again joined forces with INVNT EMEA, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix. Set against the backdrop of Monacos iconic marina, the Formula E Fan Village will come to life on May 34, offering a free, immersive, and family-friendly activation designed to welcome fans of all ages and backgrounds into the electrifying world of Formula E.
Kimia and Shanes summer wedding at Eagles Nest Golf Club was a stunning celebration that perfectly blended classic elegance with a fun, relaxed atmosphere. Thanks to the expert planning by Trade Sensation Events , every detail came together beautifully, and Focus Photo & Video was there to capture each special moment. Kimia looked absolutely gorgeous, with her hair and makeup flawlessly done by Toronto Beauty Group.
Looking for a destination that blends iconic experiences, walkable venues, and a welcoming spirit? Louisville, Kentucky, known as Bourbon City , is redefining what it means to host memorable meetings and events. With over 23,000 hotel rooms and two state-of-the-art convention centersincluding the downtown Kentucky International Convention Center (KICC) – Louisville offers the ideal balance of big-city access and effortless accessibility.
Bundle X Joy booth staff at Natural Food Expo West. Cant decide what your team should wear to a trade show? How about roller skates? At Natural Food Expo West , pet food and lifestyle brand Bundle X Joy drew a crowd to its 10×10 booth where staffers were decked in on-brand pearlescent outfits, complete with custom blazers, hair scrunchies and roller skates from Impala Skates.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Congress Centre, which is based within the headquarters of The Trades Union Congress (TUC) has confirmed it will cease trading as a conference and events venue on 30 th June 2025. This follows the announcement in 2024 that the Grade II listed Congress House was up for sale, as the TUC looks to purchase a new fit-for-purpose building that will better support the TUC and its unions in the decades ahead.
Skift Take: Melbourne stands out as a premier conference destination, offering the perfect blend of business and leisure. With Australia's largest conference facilities, Indigenous cultural experiences, sustainable venues, and a vibrant city atmosphere all within 90 minutes of natural attractions and wineries it creates inclusive, memorable events for global attendees.
As an Amazon affiliate, Smart Meetings earns from qualifying purchases. We appreciate your support. AI tools were used in the development of this article In this article, we review three diverse books, each offering unique perspectives and valuable insights into their respective fields. Whether you’re an event planner, AI enthusiast, or leader in live event management, theres something here for everyone.
An All-New Monthly Editorial Video Recap: Welcome to The Brief, Live! Watch as Event Marketers Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Low-key brand trolling, made-up sommeliers, bucket hats, and much more.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The National Gallery has launched a series of curated meetings and events packages designed to drive business success through the power of inspiration and mindfulness found in art. A recent survey conducted by the Gallery found that 43% of respondents believe mindfulness enhances ROI by improving focus and retention, while a study by the award-winning charity Create revealed that 93% of Brits view creativity as vital to their wellbeing.
Skift Take: Meeting attendees are looking for more than just education and networking opportunities they want to make a positive impact on the host destination. As event organizers aim to create lasting legacies through their programs, Visit Atlantic Citys strong commitment to corporate social responsibility provides a valuable model for the industry.
You never get a second chance to make a first impression, especially when launching something new. In the current competitive marketplace, standing out requires more than a great product. It takes a powerful moment that captures attention and leaves your audience wanting more. This is where the right event comes in. A well-executed product launch tells a compelling story, boosts brand visibility, secures media interest, and earns the trust of your audience from the very start.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the Cadillac of Reservations. GOODNITES DESTIGMATIZES BEDWETTING WITH A MISSION DRY KIDS EVENT Nighttime underwear brand Goodnites is on a quest to destigmatize bedwetting and instill kids with confidence through a multichannel Never Stop Dreaming campaign anchored by a Mission Dry brand activation hosted on April 10 in L.A.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
As demand for its unique offering continues to grow, leading corporate events venue, 60 Great Queen Street , has expanded its sales team. Nestled in the heart of Covent Garden, the iconic venue is thrilled to announce the appointment of Laura Wilson as Event Sales Manager. Laura brings with her a wealth of industry experience, having previously worked as an Events Manager at Hospitality Finder and, most recently, at brand experience agency, onepointfive.
Formula E, the worlds first all-electric motorsport championship, has once again joined forces with INVNT EMEA, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix.
April has been a particularly meaningful month at Eventscase, filled with awards, new collaborations, major industry events, and internal team-building milestones. Were excited about what lies aheadwill you join us? GMID 2025 and the 7th MPI Iberian Awards: A Celebration of the Events Industry On April 3rd , Valencia became the epicentre of the MICE industry with the Global Meetings Industry Day (GMID) 2025 , hosted at Feria Valencia by the MPI Iberian Chapter.
Whats old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an American staple that generations of consumers can identify with.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Delegate Wranglers, in partnership with Lime Venue Portfolio, will host the latest DW on the Road edition for event professionals in London in May, featuring a thrilling F1 experience. The Delegate Wranglers and Lime Venue Portfolio are taking their thought-leadership event series on the road once again. DW on the Road The Future of Events: AI, Trends, Facts, and Tracks will take place at the iconic Tottenham Hotspur Stadium on 7th May.
The Scottish Event Campus (SEC) is celebrating a record-breaking year for exhibitions, with unprecedented growth in visitor numbers, revenue, and event diversity in its 40th anniversary year. The 20242025 financial year saw the SEC host 50 exhibitions with 14 new events added to what is now the venues most diverse portfolio of events to date.
Finding the perfect venue for a corporate retreat can often feel like a juggling act. You need a location thats accessible, flexible, and inspiringbut also equipped with modern amenities to ensure everything runs smoothly. Enter The Catholic University of America , a beautiful campus in the heart of Washington, D.C., ready to make your next multi-day retreat unforgettable.
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders. The post Video: Minute Clinic at EMS 2025 appeared first on Event Marketer.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Scottish Event Campus (SEC) has signalled its continued investment in the association market with the appointment of Lori Cobley, as National Associations Sales Manager. The SEC is well established in the association market and Loris role will be to bring her own relationships and experience in the sector, and to build on the existing partnerships within the SEC, to grow the venues conference business.
Vision for Sustainable Events and Julies Bicycle are running a second national program supporting local authorities to introduce environmental assessment of events using the groundbreaking Green Events Code of Practice (GECoP).
Skift Take: The departure of senior leaders, combined with the impending loss of the Austin Convention Center, signals a pivotal moment for one of the world's most influential conferences.
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