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Leading provider dedicated to innovative responsible and sustainable event solutions, event:decision has partnered with a destination in a world-first to promote responsible event practices across the UK region. NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announce the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, inves
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Just as season two of Severance reached fever pitch with a cliffhanger finale on March 21, the cast mysteriously popped up in London on March 26 for a blue balloon-themed (IYKYK) activation.
How to pivot gracefully when something happens to an expert on the way to the stage Youve curated the perfect speaker panel, confirmed your thought leaders and prepared for a dynamic discussionthen one of your panelists cancels. Budget cuts, last-minute emergencies or visa issues have become more common. So what now? As event organizers, weve all faced this last-minute scramble.
Nordic Wristbands, a leader in event identification and smart access technology, has reported a significant reduction in its carbon footprint, cutting production emissions by 44% in 2024 through sustainable manufacturing initiatives.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
GES EMEA has published its Roadmap to Net Zero , unveiling its clear pathway to achieving Net Zero by 2050. As well as looking forward, the report highlights the progress the business has made and the initiatives it has implemented, such as removing emissions-intensive materials from its portfolio and replacing them with sustainable alternatives. We are extremely proud of our Net Zero 2050 commitment and the immense amount of passion and dedication it has taken us to get to this point.
Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Matt Sincaglia,Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketing, sponsorship activations stand out as a powerful tool
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Matt Sincaglia,Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketing, sponsorship activations stand out as a powerful tool
From Asia-Pacific Economic Cooperation (APEC) 2023 to FIFA World Cup 2026, groups bring excitement, business and jobs to Seattle. Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of Events Events change behavior long-term, said moderator Devon Mongomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.
Celebrating the Innovators Shaping the Future of Events Entries for the 2025 Event Technology Awards (ETA) officially open on 1st April, marking the start of another exciting year for the industrys leading celebration of technological innovation in events.
Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The initiative is led by Catherine Shepherd, an experienced communications specialist and former Head of Copy at DRPG , who has spent her career shaping powerful messaging and coaching executives and politicians to command world stages.
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for.
If you are looking to grow your dental practice, custom displays can boost the effectiveness of your marketing efforts. Custom displays inside and outside of your office can inform patients and attract new people to your practice. If your dental practice isnt doing something to stand out, you could be losing new customers. Beyond having good reviews and word of mouth, custom displays are an effective means of attracting new patients.
Elevate marked the launch of its 10th year with a packed event in Shoreditch A record-breaking 600 participants from 265 businesses joined Elevate this year Now in its tenth year, Elevate has more than doubled in size in the last two years Elevate, the UKs largest free mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme.
Recently, Canadian Steamship Lines (CSL) hosted an unforgettable corporate event at the iconic Hockey Hall of Fame , with catering experience by Eatertainment Events & Catering. The evening was a Jazzy Casino Night , blending the elegance of live jazz, the thrill of high-stakes gaming, and a bold, black, gold, and red aesthetic. The Hockey Hall of Fame set the perfect stage for this celebration, providing a historic, immersive environment that paid tribute to Canadas deep-rooted love for hoc
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Meeting planners have many options when choosing a city to host their next corporate event. Its not surprising that up and coming Boise tops the list of stand-out destinations. This unforgettable meeting destination is equipped with everything planners need for a successful meeting or convention. Read on for the reasons why meeting planners fall in love with Boise.
NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announces the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, investment in people and places, connecting communities, and the restoration of nature, landscapes, culture and heritage.
The corporate events landscape is shifting with well-being taking precedence over sustainability as the top priority for organisers. A new report from YourVenue , which represents 16 racecourses across the UK under Arena Racing Company (ARC) , highlights a growing demand for experiences that support mental and physical health. Todays delegates are increasingly drawn to venues offering outdoor spaces, fresh air, and immersive activities to enhance overall well-being.
Tapestry Hall is the kind of space that makes a statement the moment you walk in before a single table is set, a flower is placed, or any dcor is installed. Its a stunning backdrop that elevates any event from the start and is one of our favourites. Towering 40-foot ceilings, original brick walls, and massive arched windows create the perfect balance of historic charm and modern elegance.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Graduation is a milestone worth celebrating, but planning a party doesnt have to be overwhelming! With the right mix of organization, creativity, and simple-yet-memorable elements, you can throw an unforgettable event. Heres how to make your graduation party both fun and easy. 1. Send Stylish and Convenient Invitations Start by inviting friends and family with beautifully designed digital graduation invitations from Sendo Invitations.
GES EMEA has published its Roadmap to Net Zero, unveiling its clear pathway to achieving Net Zero by 2050. As well as looking forward, the report highlights the progress the business has made and the initiatives it has implemented, such as removing emissions-intensive materials from its portfolio and replacing them with sustainable alternatives.
Live Group , the UKs most experienced and visionary event agency, proudly celebrates a landmark 50 years at the forefront of the events industry. For five decades, the agency has not only weathered every shift in the landscapeit has led them, setting the standard for what an event experience can and should be. With half a century of innovation under its belt, Live Group remains the benchmark for excellence.
Organising an event involves multiple logistical and operational challenges, and event registration is one of the most critical. An efficient registration system is key to ensuring the initial success of the event and attendee satisfaction. In this sense, the automation of the registration and accreditation process becomes a necessity that significantly simplifies this fundamental phase.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: While Sundance organizers cite logistics and venue capacity as key reasons for the move, the timing, coinciding with Utahs new flag restrictions, raises questions about whether politics played a role -Andrea Doyle Read the Complete Story On Skift Meetings
The Events Industry Alliance (EIA) has published its ninth annual Size and Scale Index for Exhibitions (SASIE) report, revealing significant growth in the UK exhibitions sector throughout 2024. The report indicates that approximately 1,145 exhibitions and conferences were held at the UK’s main exhibition venues last year, attracting an estimated 7.2 million visitors.
As part of DRPG s 45th-anniversary celebrations, CEO Dale Parmenter and the groups UK Marketing team are trading their usual workdays for the Source to Sea Challenge, an ambitious adventure designed to reflect the company’s ongoing commitment to giving back. DRPG has set an impressive goal of completing 45 CSR projects throughout this milestone year, with this challenge being one of the most demanding and high-profile initiatives.
Behind every extraordinary event lies a team of dedicated professionals who bring it to life. Whether youre organizing a fundraising gala, a corporate conference, or a product launch, one principle remains constant: you need the right people in the right seats. As much as event planning is about creativity and vision, its equally about execution and precision.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Some events are all about energy in the room and face-to-face connection. Others need to reach people in different places or offer flexibility without losing impact. Thats where virtual and hybrid events come into play, opening up new ways to engage audiences and share stories far and wide. The truth is, theres no one-size-fits-all. Each format – in-person, virtual, or hybrid – offers something different, and the right one depends on what youre trying to achieve.
Skift Take: Many event planning companies offer site selection among their suite of services, but some companies specialize in finding the right venue for your meeting or incentive trip at no cost to you.
The wedding season is here, with brides and grooms coming in for tastings and finalising the details of their perfect day, while newly engaged couples are just beginning their journey. The latest UKs Wedding Industry Report, highlights that 74% of engaged couples feel underwhelmed during venue enquiries, stressing the need to personalise experiences to capture couples attention and make them feel valued and special.
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