EventSource
JANUARY 13, 2025
Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.
Event Marketer
JANUARY 7, 2025
From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds is in their ecosystems and that of their customers, as CES invites attendees to Connect.
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Prestige Events Magazine
APRIL 23, 2025
Salon Priv is the first Certified B Corporation automotive event in the world Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp ). Following a rigorous 18-month process, Salon Priv, which celebrates its 20th Anniversary this year, joins a global community of for-profit leaders pledging to use business as a force for good, alongside the likes of other esteemed British brands, including The Cotswold Company, Farrow & Bal
Conferences that Work
JANUARY 27, 2025
Are for-profits stepping into territory traditionally held by associations? Lately, I’ve seen signs that they might be. Recently, I’ve received inquiries from suppliers of products and services wanting to hold events for the communities they serve. In fact, Im currently designing an event for a for-profit client that directly competes with association conferences in their profession.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Smart Meetings
MARCH 18, 2025
Inspiration typically comes from well-placed catalysts in our lives. Maybe it was that one conference you attended, where a speaker spoke to a part of you that you never even knew existed. Maybe it was the day you found yourself alone in nature, taking a break from your busy life, with no one else in sight, and clarity and inspiration emerged from the calm.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
APRIL 16, 2025
Annual conferences can be an valuable platform for helping your attendees and their organizations develop and retain future leaders, aka hi-pos. According to the Forbes Human Resources Council Expert Panel , a modern high-po (high-potential) workforce strategy involves more than having a list of candidates for succession planning. It is about having actively engaging discussions and preparing your people through experiences, exposure, and education programs to give them the opportunities to gr
IMG
APRIL 24, 2025
In an increasingly globalized world, events are not just about gathering people in a room but about fostering meaningful connections across different cultures. Multicultural events have the unique power to bridge gaps, celebrate heritage, and create experiences that resonate deeply with diverse audiences. From corporate gatherings to community festivals, embracing a multicultural approach can leave a lasting social and business impact.
EventMB
JANUARY 13, 2025
Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.
Planning Pod
JANUARY 7, 2025
In the competitive world of events, a robust sales process is more than just a series of steps – it’s the lifeblood of your business. It’s how you identify, qualify, and convert potential clients into paying customers that boost your bottom line. But even the most carefully crafted, well-intentioned sales processes can have unexpected leaks, leading to dropped leads and missed opportunities.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
APRIL 2, 2025
Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
EventSource
APRIL 7, 2025
If you’re in the midst of your venue search or you just like keeping on with the latest venues in Toronto , you’re in luck! Every few months, we compile our top picks for Toronto’s best “hidden gem” wedding places and share ’em out with y’all! This is one of the best ways to find the most unique wedding locations.
Event Marketer
JANUARY 23, 2025
They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.
Event Marketer
JANUARY 6, 2025
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G
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Event Marketer
APRIL 7, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. MAX RESORTS TO A REAL-LIFE WHITE LOTUS HOTEL AND SPA It was only a matter of time until Max turned its fictional luxury resort hotel chain into realityif only for a few days. From April 6-8, the network is celebrating the series-three finale of its pop culture phenomenon The White Lotus with a wellness retreat thats just as ostentat
Event Marketer
FEBRUARY 25, 2025
In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: Panasonics story began over a century ago with thisthe double socket. This is the spark that ignited decades of innovation and passion, comfort and connection, to every corner of the globe.
Prestige Events Magazine
JANUARY 22, 2025
Rock, Paper, Scissors , a poignant 20-minute drama directed by Franz Bohm, has been nominated for Best British Short Film at the 2025 EE British Academy Film Awards. The nomination represents a significant achievement for the British Urban Film Festival (BUFF), as this marks the first time in its 20-year history that one of its official selections has received recognition at the prestigious BAFTA awards.
Event Marketer
JANUARY 14, 2025
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventSource
JANUARY 28, 2025
It’s no secret that Casa Loma is one of the city’s most iconic special event venues, so I was thrilled to attend their highly anticipated wedding open house. Nestled in Toronto’s west end, this spectacular castle is a true architectural masterpiece, offering a storybook setting for weddings and events. As a wedding planner , stepping into Casa Loma always feels like entering a magical realm and this open house was no exception.
Event Marketer
MARCH 25, 2025
The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. Designed for an extended engagement, consumers placed orders, hung out with friends in the communal seating, customized their giveaways, and checked out live music.
Event Marketer
JANUARY 21, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. THE CAST OF SEVERANCE WORKS OVERTIME WITH A GRAND CENTRAL POP-UP Unless you were living under a rock, you likely saw that Apple TV+ stole headlines last week with a surprise Severance pop-up that teased the series second season and sent fans into a frenzy.
EventSource
FEBRUARY 25, 2025
Every year, the Wedding Planners Institute of Canada (WPIC)founded by Danielle Andrews of The Wedding Planners and Tracey Manailescu of Tracey M Events brings together wedding professionals to celebrate industry achievements, spark inspiration, and set the tone for an incredible year ahead. This years theme, “Timeless Elegance,” provided the perfect backdrop for an unforgettable evening at the breathtaking Ascott Parc Event Centre.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventSource
JANUARY 14, 2025
When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.
Event Marketer
MARCH 11, 2025
Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.
Event Marketer
JANUARY 8, 2025
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. 7. The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation.
Event Marketer
APRIL 11, 2025
Sundays NCAA Womens Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers , making it the third most-watched womens Division I title game on ESPN platforms. In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capac
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Marketer
APRIL 17, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. YOU WILL NOT BELIEVE THE BIZARRE ITEMS LEFT BEHIND IN UBERS Nearly all of us have accidentally left an item behind in a rideshare or taxi, but you wouldnt believe the bizarre laundry list of things that Uber riders have forgotten to take with themunless you went to the brands Lost and Found pop-up in New York City last week.
Prestige Events Magazine
APRIL 7, 2025
By Natacha Allen, Head of Commercial Events The Royal College of Physicians The UK’s relationship with alcohol is shifting, with nearly half (48%) of drinkers planning to cut back or quit in 2025, according to Aviva. Younger generations are driving the trend, with 61% of 18 to 24-year-olds and 68% of 25 to 34-year-olds reducing their intake. Health is a major factor, as many prioritise fitness, mental wellbeing and weight management.
Event Marketer
MARCH 14, 2025
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to shut down its convention center on April 1 for a $1.6 billion renovation that wont be complete until late 2028.
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