Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

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Financial Events Travel Conference 296

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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EventMB

JANUARY 24, 2025

Skift Take: Meeting planners can play a crucial role in spotting human trafficking and educating their attendees and suppliers. The key is to make it an ongoing effort because the fight is far from over.

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Education Meetings Meeting Planning Hospitality 222

IMG

JANUARY 29, 2025

Innovate Marketing Group: Los Angeles, CA When the Lunar New Year approaches, the vibrant and diverse cities across the U.S. gears up for a celebration like no other. The city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. Planning Lunar New Year events requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.

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Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Planning Pod

JANUARY 7, 2025

In the competitive world of events, a robust sales process is more than just a series of steps – it’s the lifeblood of your business. It’s how you identify, qualify, and convert potential clients into paying customers that boost your bottom line. But even the most carefully crafted, well-intentioned sales processes can have unexpected leaks, leading to dropped leads and missed opportunities.

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EventSource

JANUARY 13, 2025

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

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2025 Venues Entertainment Meetings 122

Prestige Events Magazine

JANUARY 22, 2025

Rock, Paper, Scissors , a poignant 20-minute drama directed by Franz Bohm, has been nominated for Best British Short Film at the 2025 EE British Academy Film Awards. The nomination represents a significant achievement for the British Urban Film Festival (BUFF), as this marks the first time in its 20-year history that one of its official selections has received recognition at the prestigious BAFTA awards.

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Event Planning BluePrint

JANUARY 12, 2025

Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.

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2013 Sponsorships Event Planning Events 118

Smart Meetings

JANUARY 9, 2025

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Event Industry News

FEBRUARY 4, 2025

To celebrate its 10th Anniversary, the Event Photography Awards organised a special Best Ever contest which saw the ten past EPA Overall Winner images qualify for the final alongside the winners of fifteen Best Ever categories, judged through an online system that attracted votes from some 4,000 event industry professionals from over 40 countries across […]

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Conferences that Work

JANUARY 27, 2025

Are for-profits stepping into territory traditionally held by associations? Lately, I’ve seen signs that they might be. Recently, I’ve received inquiries from suppliers of products and services wanting to hold events for the communities they serve. In fact, Im currently designing an event for a for-profit client that directly competes with association conferences in their profession.

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Conference Events Meetings 296

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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EventMB

JANUARY 13, 2025

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

IMG

FEBRUARY 3, 2025

The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions.

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2025 Marketing Sustainability Corporate Events 195

Planning Pod

JANUARY 27, 2025

Think of nurturing your event leads as cultivating a thriving garden. You wouldn’t just plant a seed and walk away, would you? You’d water it, provide sunlight, and carefully nurture it until it flourishes. Similarly, lead nurturing involves building relationships with potential clients and guiding them through their decision-making process with care and attention so that ultimately, they transform into loyal customers.

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Event Marketer

JANUARY 23, 2025

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

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2025 Trade Shows Retail Marketing 126

EventSource

JANUARY 28, 2025

It’s no secret that Casa Loma is one of the city’s most iconic special event venues, so I was thrilled to attend their highly anticipated wedding open house. Nestled in Toronto’s west end, this spectacular castle is a true architectural masterpiece, offering a storybook setting for weddings and events. As a wedding planner , stepping into Casa Loma always feels like entering a magical realm and this open house was no exception.

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Venues Events 125

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Prestige Events Magazine

FEBRUARY 17, 2025

Giles Perry is a driving force behind the Ideal Home Show , who has been leading the show for over 15 years, expanding its reach to include Spring and Christmas editions, as well as the Eat & Drink Festival, and The Cake & Bake Show. The Ideal Home Show, in partnership with La Redoute, which has been a cornerstone of British culture since 1908, is set to return to Olympia London from 21 st March to 6 th April 2025.

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Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience.

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Smart Meetings

JANUARY 13, 2025

Creating unforgettable events starts with understanding how to connect with attendees from every generation. Baby Boomers, Generation X, Millennials and Gen Z each bring their own unique perspectives, preferences and expectations to the table. Understanding and respecting these differences is key to creating events that genuinely resonate. So, lets explore practical strategies to successfully engage diverse groups.

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Event Industry News

JANUARY 30, 2025

AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. Awards are given across 10 important sustainability categories, including power, water, food and travel, and the top accolade of the International Greener Festival Award and International Greener Arena Award 2025.

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2025 Sustainability Travel Venues 105

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Events

Conferences that Work

FEBRUARY 10, 2025

Event planners often overlook the importance of attendee conversations. Why does this happen? For a clue, read this AT&T advertisement promoting telephones in the 1900’s! A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. The_Implement_Of_The_Nation Here’s Kevin Kelly’s analysis of what AT&T totally missed about how telephones could be used. “Advertisements at the beginning of the last century tried to sell hesitant

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Sendo

JANUARY 20, 2025

Hosting a memorable Super Bowl party requires thoughtful planning and creativity. Here are some top Super Bowl party ideas to ensure your event is a touchdown with all your guests. Send Out Creative Super Bowl Invitations Kick off your Super Bowl party by sending out Super Bowl-themed invitations that capture the excitement of the game. Customized online invitations can set the tone and build anticipation among your guests.

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Food and Beverage Transportation Entertainment Events 96

EventMB

JANUARY 10, 2025

Skift Take: As Boomers leave the workforce in record numbers, more companies are promoting the benefits of retaining mature employees. But are they walking the talk?

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Meetings 209

Ins'Tent

JANUARY 16, 2025

Managing outdoor events means always staying two steps ahead of the weather, especially if there is any potential for strong winds or rain to blow through and create chaos. Since such an important part of successful outdoor event management is providing reliable shelter for your staff, guests, and merchandise, planners must carefully choose the best canopy for wind and rain and understand how to correctly secure the canopy to keep it from blowing away!

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Transportation Management Event Management Events 87

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

MPI

JANUARY 20, 2025

The pandemic challenged MPIs Hawaii-based members more than most chapter communities. Their hard work, however, has paid off. Heather Bailey, president of the MPI Aloha Chapter, shares insight on this exciting return!

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Event Marketer

JANUARY 6, 2025

What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G

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EventSource

JANUARY 14, 2025

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

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