2025

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Corporate Event Gifting: Creative Ideas that Stand Out

Eventmobi

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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Companies Take a Stand Against Ageism 

EventMB

Skift Take: As Boomers leave the workforce in record numbers, more companies are promoting the benefits of retaining mature employees. But are they walking the talk?

Meetings 193
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Reducing No-Shows at Free Events: A Bold Approach

Conferences that Work

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

Financial 156
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How to plug holes in your event sales pipeline

Planning Pod

In the competitive world of events, a robust sales process is more than just a series of steps – it’s the lifeblood of your business. It’s how you identify, qualify, and convert potential clients into paying customers that boost your bottom line. But even the most carefully crafted, well-intentioned sales processes can have unexpected leaks, leading to dropped leads and missed opportunities.

Contracts 146
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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CES 2025: Booth Designs and Insights from Day One in Las Vegas

Event Marketer

From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds is in their ecosystems and that of their customers, as CES invites attendees to Connect.

2025 132

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Transforming Event Dreams into Reality

Event Planning BluePrint

Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.

2013 118
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Lime Venue Portfolio Tackles Truths on Event Food Sustainability 

Prestige Events Magazine

Lime Venue Portfolio is set to spice up the conversation on sustainable food with an interactive Quiz Show session, Whats New in Food, at Micebook Expo 2025. Hosted by Jo Austin, Sales Director and Conference & Events Sustainability Lead for Compass Group UK&I, alongside Glenda Carlyle, Senior Sales Manager at SEC, this session promises a fresh, engaging take on the most pressing questions about sustainable food trends.

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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. This lack of representation has long hindered our ability to quantify our impact, advocate effectively, and access federal support.

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Event Registration Technology for 2025: What You Need to Know

Guidebook

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience.

2025 78
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? If that sounds familiar, youre not alone. In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Crafting Compelling Emails to Engage Your Audience Pre-Event

Eventmobi

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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2025 Meetings Industry Events Calendar

EventMB

Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

2025 193
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From Heroic Leadership to Collective Heroes

Conferences that Work

Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Reimagining Buffets for Modern Catering Success

Caterease

For decades, buffets have been a favorite choice for events of all sizes. Their appeal lies in offering variety, convenience, and efficiency. Yet, with shifting health standards, changing customer expectations, and evolving event trends, the traditional buffet setup is due for a reinvention. How can catering professionals modernize buffets to meet todays demands and ensure they remain a compelling option?

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The Mocktail Movement Goes Mainstream

Event Marketer

What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute must-have at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to G

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Xuanxuan and Leo’s Luxurious Classic Wedding at Edgewater Manor

EventSource

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

Venues 100
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Level up your event business with automation: More touchpoints with less effort

Planning Pod

We all know building strong relationships with clients is crucial in the event industry. We also know juggling multiple events, tight deadlines, and a never-ending to-do list can leave little time for the consistent communication that fosters those relationships. Thats where event business automation comes in. By strategically using technology, you can automate touchpoints with event leads and clients that enhance their experience with your teamnot to mention freeing up loads of your precious ti

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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EventWell Unveils Bold Plans for 2025: Launching the EventWell Manifesto and SensorySafe Accreditation Scheme

Prestige Events Magazine

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.

2025 102
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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.

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8 Best Practices for a High-Converting Event Registration Landing Page

Guidebook

You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event. Now you’re ready to open up registration but, you’re not sure if your event registration landing page checks all the boxes.

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Versatile announces new partnership with Juice Immersive taking immersive experiences with purpose to innovative new places

Event Industry News

Versatile and Juice Immersive, two leading innovators in the Experiential and Immersive Technologies, are thrilled to announce a new strategic partnership which will bring together cutting-edge technologies, immersive content experiences, and industry-leading innovative structures to drive experiential events into the future.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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EXHIBITOR Magazine Announces Portable/Modular Awards Finalists

Exhibitor Magazine

ROCHESTER, MN EXHIBITOR magazine is proud to announce the finalists in its 12th annual a href="[link] target=".

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In an AI World, Brené Brown Says Vulnerability Is Your Competitive Edge

EventMB

Skift Take: In an era of remote work and AI, the renowned researcher argues that emotional awareness isn't just feel-good fluff, it's the key to making business meetings work.

Meetings 181
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X-Culture Program Inspires Students to Innovate in the Events Industry

PCMA Convene

The X-Culture International Business Symposium brought together 51 X-Culture students from 15 countries across six continents who, in addition to participating in a business competition and career development program, had the chance to network, learn more about the world of international business, and meet and hear from international business scholars.

2030 64
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Event case study: Sustainability at UEFA EURO 2024 in Stuttgart

The MICE

In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. Though these initiatives were designed for a mega event, many can be adapted to suit events of any size and across various industries. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

2024 52
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.

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Samantha and Christopher’s Luxurious Wedding at Chateau Le Parc

EventSource

Love, laughter, and joy perfectly describe Samantha and Christophers stunning winter wedding at the luxurious Chateau Le Parc. This breathtaking venue set the stage for their dream celebration, combining timeless sophistication with romantic charm. With the creative touch of Anna Lacivita Designs , every detail reflected the couples love story, while the stunning gallery captured by Mango Studios immortalized their magical day in the most beautiful way.

Venues 85
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Celebrate Lunar New Year in Style: Invitations and Party Planning Tips

Sendo

The Lunar New Year is a vibrant celebration filled with traditions, family gatherings, and joyful festivities. Whether you’re hosting an intimate dinner or a grand party, setting the right tone begins with your invitation and thoughtful planning. Here’s how to create unforgettable Lunar New Year invitations and throw a party to remember.