A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign
Event Marketer
MAY 15, 2025
In the age of influence, it pays to partner with a global icon. And thats exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to execute a 360-degree program in partnership with Gou (pronounced goo) that blended spirits, music and fashion across global pop-up celebrations, VIP events, OOH elements, stunts, a
Let's personalize your content