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Events are driving corporate trips for Millennial and Gen Z travellers claims new global data from leading travel management company CTM  

Prestige Events Magazine

New data from Corporate Travel Management (CTM) has revealed that events are the most common reason for Millennial and Gen Z workers to take business trips, with 44 per cent ranking conferences, events and trade shows as the main purpose behind their business travel. Conferences, events and trade shows (44 per cent) 2.

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How to Celebrate Global Meetings Industry Day on April 3

Smart Meetings

Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. Travel Association. Today, GMID is championed by Meetings Mean Business as part of U.S.

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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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5 Travel Trends to Consider for Your Attraction

Picatic by Eventbrite

A cultural event, professional conference, trade show, or home and garden show can attract both local attendees and visitors. For an event creator, it’s important to tap into current travel trends in the event industry, including what attendees want to see when they travel to an attraction.

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Will Germany Deeming Trade Shows Essential Travel Fuel Copycats or Backlash?

EventMB

Germany has deemed travel for trade shows and exhibitions "essential" as of September 15th. This is a significant development for the global events industry that may help kick-start international travel for events around the world — if it lasts. by Victoria Copans appeared first on [link].

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Cast Study: How Instacart Leveled Up Booth Engagement with Gamification

Event Marketer

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences.