Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

Trade Shows 236

Trade Shows Retail 2024 2025 236

Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement.

Trade Shows 246

Trade Shows B2B B2C 2010 246

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” The team served some 7,000 cups throughout the show. Frothy brand logos? Signature flavors? Just plain free coffee? The Turkish Coffee Lady team.

Trade Shows 258

Trade Shows Food and Beverage 2024 Contracts 258

EventMB

FEBRUARY 9, 2023

As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future. Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic.

Trade Shows 227

Trade Shows Meetings Event Tech Sustainability 227

Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. This year was no exception. I attended in search of trends shaping U.S.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. About trade show appointments.) American Sign Language for “You’re right!” appeared first on Conferences That Work.

Trade Shows 177

Trade Shows Conference Venues Meetings 177

Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

Trade Shows 52

Trade Shows Social Media Events Marketing 52

Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. Experiences that fulfilled the promise of CES.

2025 264

2025 Automotive Trade Shows Transportation 264

Smart Meetings

APRIL 8, 2025

It covers everything you need to know about event planning, including finding venues, building a team, negotiating contracts, and even measuring success after the event is over. Additionally, the content seems more suited for planning niche events rather than large-scale occasions like trade shows or weddings.

Event Planning 217

Event Planning Financial Event Management Insurance 217

Prestige Events Magazine

FEBRUARY 18, 2025

Michael Hirst OBE, UKEVENTS “It was rather like working a trade show stand, catching parliamentarians on the run to other meetings. The response was overwhelmingly positive, with many eager to understand more about the industrys impact and the challenges faced by event venues in their constituencies.”

Government 232

Government Tourism Hospitality Trade Shows 232

Smart Meetings

MARCH 1, 2025

The venues adaptable spaces provide the flexibility to host everything from massive trade shows to intimate corporate gatherings. Sustainability That Makes an Impact Meeting planners looking to align with eco-conscious venues will appreciate the Pennsylvania Convention Centers sustainability initiatives.

Trade Shows 130

Trade Shows 2030 Sustainability Wireless 130

Velvet Chainsaw

FEBRUARY 25, 2021

In an effort to reduce and manage risks, venues and planners are adopting new contract clauses. We still haven’t heard of any examples of successful online trade shows. Local and state regulations are all over the place with some venues providing specific guidance and others basically leaving the decisions up to the planner.

Contracts 437

Contracts Financial Negotiating 2021 437

Event Marketer

JANUARY 17, 2025

For Nelson, its all about starting the conversation among event planners, attendees and, most importantly, venues to rethink how we orient networking and food and beverage. How about the role the venues play in this? We also have to wrestle with our venues to get more options than just hot coffee.

Speakers 278

Speakers Food and Beverage Conference 2025 278

Conferences that Work

MARCH 28, 2022

As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the new meeting minimum. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. The meeting industry has redefined novelty as creativity.

Food and Beverage 429

Food and Beverage Meetings Meeting Design Site Selections 429

Attendease

AUGUST 26, 2024

Trade shows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. Finding and booking an appropriate event venue 2. Creating and adhering to a realistic event budget 3.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

The MICE

OCTOBER 21, 2024

Additionally, Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center stand out as large conference venues in Europe. Our unique selling point is hosting a large number of guests in Frankfurt under one roof, with easy access, connectivity, and a single venue for major events.’

Hotels 111

Hotels Conference Venues Food and Beverage 111

Event Marketer

OCTOBER 27, 2023

More Trade Show Trends: Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 Exhibit Design: Inspiration from the Festival Season’s Experiential Builds The Art of Meetings by Visit Seattle Located off the showfloor and by the entrance, this experience explored the destination through an artistic lens.

2023 321

2023 Trade Shows Event Marketing Event Management 321

Event Marketer

JULY 31, 2023

Maybe you’ll see these programs and technologies trickle down to more venues near you. Photo credit: PepsiCo Self-Sustaining Venues When it opened in 2021 after an extensive redevelopment, Climate Pledge Arena in Seattle set the ambitious objective to be “the most progressive, responsible and sustainable arena in the world.”

Venues 246

Venues Sustainability 2026 Hotels 246

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.

2024 325

2024 Travel Trade Shows 2023 325

Event Marketer

DECEMBER 30, 2024

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. CMO Jim Jackson weighs in on reimagining the general session experience for HPE, and the industry at large.

2024 130

2024 Trade Shows Retail Corporate Events 130

IMG

AUGUST 25, 2023

Searching for venues in Los Angeles for your next holiday party can be quite an adventure. From the luxurious charm of bougie hotels to the edgy appeal, and everything in between, these venues are sure to make your occasion truly unforgettable in the vibrant heart of Los Angeles. But worry not, because we’ve got you covered!

Venues 195

Venues Food and Beverage Corporate Meetings Trade Shows 195

EventMB

JUNE 3, 2024

Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution? Miguel Neves Read the Complete Story On Skift Meetings

Trade Shows 209

Trade Shows Venues Marketing Events 209

Smart Meetings

APRIL 10, 2025

Flexible Space Utilization A modern hotel venue must be versatile. Content Creation Producing relevant and educational content positions your hotel as a thought leader in the small-meetings space: Blog posts on themes such as How to Plan Budget-Friendly Meetings or Top Features of a Small Group-Friendly Venue.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Prestige Events Magazine

AUGUST 13, 2024

The show, which has grown its attendee numbers every year since its inception, is expecting this number to continue to rise as more and more event organisers look to find services and solutions for their events at trade shows.

Trade Shows 264

Trade Shows Education Venues Events 264

Event Marketer

JUNE 29, 2021

The city’s track record of successfully hosting large-scale events such as the 2021 NCAA men’s basketball tournament as well as $7 million in upgrades to the convention center for air filtration, touchless doors and sanitization protocol made it an attractive venue. “We Ferrero USA.

Food and Beverage 338

Food and Beverage Retail Trade Shows 2023 338

Event Marketer

FEBRUARY 9, 2024

Here, we offer a preview of what we’ll explore at the show—tactics and trends that are helping event marketers to level-up their events, campaign strategies, revenue and careers this year. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

FEBRUARY 22, 2022

For Jackie James, group director at World of Concrete, the willingness of all players within the event’s ecosystem, from the vendors to the venue, to make small steps toward a more sustainable event was integral to its success. World of Concrete relied on everyone in the event ecosystem to help build a more sustainable show this year.

Sustainability 345

Sustainability Sponsorships Trade Shows 2022 345

EventSource

JANUARY 2, 2024

Just west of Toronto, the suburb of Etobicoke is not just a place with plenty of golf courses, green spaces, and lakefront parks – it’s a secret garden chock-full of beautiful wedding venues. Ready to fall in love with some swoon-worthy wedding venues in Etobicoke? Let’s dive in! George's Golf an.

Venues 156

Venues Hotels Corporate Events Hospitality 156

Smart Meetings

MARCH 18, 2025

Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel. Ask yourself: What makes my venue, service, or product indispensable to planners? What can I offer that competitors cannot?

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Event Marketer

MAY 2, 2024

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Smart Meetings

APRIL 27, 2022

Read More : Live Shows in Las Vegas Are Back and Beckoning. The expanded venue was a hit with attendees. In a nod to the viability of the trade show in the future, 150 were first-time exhibitors. Read More : Tales from Las Vegas: Jewelry Trade Shows and LVCC’s Comeback. All-Day Education.

Trade Shows 264

Trade Shows Sustainability 2021 Social Media 264

Prestige Events Magazine

APRIL 7, 2022

The business events industry will come together today to celebrate Global Meetings Industry Day (GMID), an international day of advocacy showcasing the value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.

Venues 130

Venues Meetings Trade Shows 2019 130

Velvet Chainsaw

MARCH 15, 2021

Even the most seasoned among them are confounded with challenges on all fronts from new and changing safety protocols, exhibitor and sponsor expectations, contractual complexity and vendor/venue readiness. They are struggling, but determined to persevere. What’s Next?

Trade Shows 397

Trade Shows Sustainability Financial 2021 397

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Event Marketer

MARCH 24, 2025

Last year pharmaceutical company Boehringer Ingelheim utilized Seaqual yarn , for example, which consists of upcycled marine plastic and post-consumer plastic.

Sustainability 130

Sustainability Trade Shows Marketing Event Apps 130

Smart Meetings

JUNE 15, 2024

Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Prestige Events Magazine

FEBRUARY 21, 2023

Venue Management organisation, Central Hall Venues (CHV), announces the appointment of Liam Farrelly as Business Development Manager responsible for flagship London site, Central Hall Westminster, along with its two other UK wide venues, Nicolson Square Edinburgh and St Saviourgate York.

Venues 130

Venues Management Trade Shows Hospitality 130