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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

For the first of two episodes, we spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin. Paris 2024 marked GMR’s 19 th Olympic Games, where the agency represented 11 clients with 250 global and local staff on the ground.

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Destination Brief: Milwaukee Embraces Flexibility and Accessibility with Wisconsin Center Expansion

EventMB

Skift Take: Milwaukee is building on its strengths as a top meeting destination through a massive extension of its Wisconsin Center. Find out what the updates mean for event planners, and how attendees can take advantage of the city's many attractions after the official agenda wraps up.

Meetings 195
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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

5 at the University of Wisconsin-Madison game against Purdue University. Agency: Momentum Worldwide NINJA KITCHEN Cookware and kitchen appliance brand Ninja Kitchen embarked on the first-ever College Tailgate Tour powered by Ninja on Oct.

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Five Ways to Nurture a Dedicated Brand Community

Event Marketer

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. It’s a group of passionate consumers that formed organically based on a shared love of all things Wisconsin Cheese. And it’s propelling the brand’s business forward. “It

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New and Renovated: Built to Gather

Smart Meetings

Visitors can dine at the signature restaurant, Heritage Restaurant, for modern approaches to classic traditional Wisconsin dishes, or head to Cardinal’s Crest Rooftop Bar & Grille for authentic Wisconsin fare and sharables among views of Bart Starr Plaza and Lambeau Field.

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Elevating Holiday Cheer Through Culinary Creativity  

Smart Meetings

Bill Delp, banquet chef, Wisconsin Center. . Banquet Chef Bill Delp at the Wisconsin Center says that while seasonal cooking allows for exciting new combinations of ingredients and spices, sticking with what you know, and know how to do well, is a guaranteed recipe for success. Tis the Season to Shine.

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7 Smart Moves at Hilton Quebec & Velas Resorts

Smart Meetings

Velas Resorts Becky Melchi Benchmark Resorts & Hotels names Melchi director of sales for Wingspread Retreat & Executive Conference Center, an iconic Frank Lloyd Wright property in Racine, Wisconsin. She was promoted from within the company.