Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

PCMA Convene

MAY 30, 2016

NAAA reasoned that the new door not only would benefit NAAA, which promised to commit to future conventions in Savannah, it also would enable SITCC to host other groups that exhibit aircraft as part of their trade shows. Considering that NAAA’s two follow-on bookings each had an economic impact of $1.8

Trade Shows 75

Trade Shows 2010 2012 2015 75

Endless Events

JANUARY 25, 2019

By acquiring arguably their biggest competitor in the United States there is no question they stand to dominate the market. October 2012. PSAV acquires Southern Audio Visual , with the acquisition came valuable partnerships with luxury hotels and strengthened their hold on key markets. major markets. Kelso & Co.

Event Technology 110

Event Technology Technology Meetings Hotels 110

Connect Your Meetings

AUGUST 7, 2019

My boss and careerlong mentor, Rod Geer, removed his suit jacket and tie and then taught me how to erect the pipe and drape we would need to frame the association’s small annual trade show. shows are aghast when they see our pipe and drape for the first time. I knew then that I would come to hate pipe and drape. It was so tacky.

Trade Shows 73

Trade Shows 2012 Hotels Marketing 73

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

GEVME

DECEMBER 30, 2020

Well, hybrid events have been happening here and there since as long back as 2012! These include conferences, trade shows, kick-off meetings, music events, literary events, etc. . Apart from that, it has extensive interacting features and options to market it effectively to the target audience. . Hybrid Event Ideas.

Entertainment 156

Entertainment Events 2012 Travel 156

GEVME

DECEMBER 29, 2020

Well, hybrid events have been happening here and there since as long back as 2012! These include conferences, trade shows, kick-off meetings, music events, literary events, etc. . Apart from that, it has extensive interacting features and options to market it effectively to the target audience. . Hybrid Event Ideas.

Entertainment 156

Entertainment Events 2012 Travel 156

Event Industry News

MARCH 30, 2022

For context, the $10bn investment in the metaverse is more than five times the amount paid for the Oculus VR business in 2014 and 10 times what it paid to buy Instagram in 2012. Adoption of virtual reality in the mass market seems to be around 2024. If there’s a limited supply of something, then that’s where you get value.

2026 122

2026 Tech Trade Shows 2024 122

Fork in the Road

DECEMBER 10, 2012

The system allowed users in Amsterdam to use their badges from the trade show to access mass transit and area tourist attractions throughout the city. In 2012, ITN is on the cusp of a transformation in the events industry with the arrival of NFC-enabled Smartphones to the U.S. and social media to the trade show floor.

Technology 49

Technology 2011 Social Media 2012 49

Expo Pass

JANUARY 3, 2024

IMEX America: It’s the largest international conference and trade show in the United States, uniting planners from France to the UK and beyond. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology.

2023 107

2023 2024 Sponsorships Sustainability 107

Social Tables

MARCH 22, 2024

Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. What’s impacting your industry most?

Hospitality 78

Hospitality 2024 Conference Tourism 78

Event Industry News

AUGUST 20, 2018

Following the rebranding of the property, a large market research project was conducted to give the latest insight of the event industry. The transformation that took place in 2012 is a direct result of few years of research and 5 million pounds investment. into the banqueting kitchen facilities.

Conference 76

Conference 2003 2010 Hospitality 76

Endless Events

NOVEMBER 29, 2021

And so naturally, the market followed. The possibilities are truly endless when designing a custom floor plan for your Remo event that immerses attendees to any imaginable location (trade show floor, the moon, the beach, relaxing networking lounge). Building events since : 2012. Is an all-in-one solution reliable or not?

2022 133

2022 2015 2011 2021 133

Fork in the Road

DECEMBER 10, 2012

The system allowed users in Amsterdam to use their badges from the trade show to access mass transit and area tourist attractions throughout the city. In 2012, ITN is on the cusp of a transformation in the events industry with the arrival of NFC-enabled Smartphones to the U.S. and social media to the trade show floor.

Technology 40

Technology 2011 Social Media 2012 40

Plan Your Meetings

JUNE 6, 2016

An effective social media marketing strategy is essential for event, meeting and hospitality industry professionals including event planners who work for major corporations, independent meeting planners, caterers, décor specialists and representatives from hotels and other venues. Rebel Mouse. Postano has evolved.

Social Media 61

Social Media 2016 2011 2012 61

SmartMeetings

AUGUST 1, 2016

Destination Marketing Association International (DMAI) will honor four industry leaders on Aug. The DMAI Hall of Fame award was created in 2014 to honor individuals who have changed the future of destination marketing for the better, made significant contributions to the advancement of the industry and shaped travel marketing.

2016 40

2016 Tourism 2010 2012 40

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Advertising Entertainment 78

Event Industry News

JULY 28, 2018

It’s a known fact – as with any form of marketing – that events are most effective when we create and deliver them with a particular audience/s in mind. Consumer events aren’t necessarily the only ones that resonate with e-literates – trade shows, conferences and other B2B events can have a similar effect.

B2B 49

B2B 2012 Trade Shows Tech 49

Maritz Global Events

NOVEMBER 4, 2019

Use organic and paid digital marketing tactics. Add a trade show. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts. Book their hotel room. Identify any special food requirements. Commit to Sponsorships.

Sponsorships 45

Sponsorships Trade Shows 2006 2012 45

Converve

APRIL 8, 2016

Those who rely on content-driven marketing these days – in particular event, trade show and congress managers – know the issue: In order to make yourself heard in the Grand Central Station that is modern online marketing, you need consistent, current and attractive content. Canva.com was founded in July 2012 in Australia.

Trade Shows 40

Trade Shows Social Media 2012 Advertising 40

Converve

APRIL 8, 2016

Those who rely on content-driven marketing these days – in particular event, trade show and congress managers – know the issue: In order to make yourself heard in the Grand Central Station that is modern online marketing, you need consistent, current and attractive content. Canva.com was founded in July 2012 in Australia.

Trade Shows 40

Trade Shows Social Media 2012 Advertising 40

PCMA Convene

NOVEMBER 28, 2018

“The annual conference was a good solid performer, but a pretty conventional show — mostly male, mostly white, mostly older, with many exclusive events,” said Kathron Compton, AIA’s senior vice president for brand and engagement. “It The partner in AIA’s reboot was 360 Live Media, a full-service marketing and experience design agency.

2013 40

2013 Sustainability Conference Education 40

SmartMeetings

JANUARY 21, 2021

a concert, movie, trade show). When it comes to meetings in the Asian market, they look vastly different. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective. When you are sick , even if it is only with a common cold.

Food and Beverage 101

Food and Beverage Meetings 2009 2003 101

Event Industry News

JUNE 10, 2020

We took our remotely operated PTZ camera kits on a Google tour in 2011, built a temporary studio for livestreamed gigs above the Southbank Centre in 2012. Exhibit Virtual is an online platform built to host virtual exhibitions, trade shows and custom exhibition stands. We think it is time to embrace another way of exhibiting.

Social Media 78

Social Media Entertainment 2011 2012 78

PCMA Convene

OCTOBER 31, 2016

The first strategy meeting was with the city and the city leaders,” said Colette Jones, Destination Cleveland’s vice president of marketing. Market Rate  Destination Cleveland created several marketing programs that focused on unique attributes of the city. Cleveland’s bid for the 2016 RNC was a collaborative effort.

2016 40

2016 Social Media Hotels 2014 40