Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Fortunately, it’s not 2020 anymore, and experience builders have been through enough planning, pivoting and canceling to know how to build rock-solid backup strategies and nimble methodologies that stand up to the times.

2022 352

2022 Trade Shows Marketing Consulting 352

Smart Meetings

JUNE 2, 2021

That would be a 60 percent increase from the same weekend in 2020, but still 6 million fewer than in 2019. million Americans were planning air travel over the three days, according to AAA statistics, six times more than in 2020, but 750,000 fewer than the same time in 2019. Conventioneers Return. Proven Safe. Mike Massari.

Trade Shows 267

Trade Shows 2020 Travel Food and Beverage 267

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. There’s no such thing as a virtual exhibition, said Jochen Witt during a Web Summit 2020 panel discussion in December. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . JCK Las Vegas | June 2 – June 5, 2020, | Las Vegas, NV. WWDMAGIC | February 5- February 7 2020 | Las Vegas, NV. Entertainment.

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. We got in the habit of doing weekly webinars in 2020 (sometimes more), and there’s no end in sight. We’ve put more resources together for planning events in 2020 than we ever have before.

Trade Shows 104

Trade Shows Conference 2021 2020 104

Event Marketer

AUGUST 9, 2024

In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID.

Sustainability 296

Sustainability 2020 Speakers Trade Shows 296

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HEALTH SCREENING.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

2024 306

2024 2020 Sustainability Conference 306

Event Industry News

NOVEMBER 25, 2020

There’s a new digital marketplace in the global exhibition & trade show industry, aiming to find a simple solution to the problem of excess waste which has become a topic of particular attention in recent years.

Trade Shows 87

Trade Shows Social Media 2020 Marketing 87

InCharged

DECEMBER 30, 2019

Flat and passive trade shows tips are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 52

Trade Shows 2020 Marketing Conference 52

Velvet Chainsaw

APRIL 24, 2019

The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. The level of difficulty is high. The Demise of Lead Retrieval.

Event Tech 362

Event Tech Tech B2B Event Technology 362

InCharged

DECEMBER 30, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 49

Trade Shows 2020 Marketing Conference 49

Social Tables

JANUARY 27, 2021

While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. ” From Marketing Strategists with 3M and 7-Eleven Sponsorship Managers to Bacardi CMOs and Capital One Directors, the list of past EMS attendees is a lengthy — and impressive — one.

2021 193

2021 Event Planning Conference 2020 193

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

Endless Events

JANUARY 20, 2020

We’re starting off the week with the topic of gadgets and tech in 2020! So, last week we covered a specific event that happened during the Consumer Electronics Show – CES. And there is no better place to discuss gadgets and tech in 2020 than in the Event Tech Podcast. Cool Gadgets And Tech. Lenovo Making Headlines.

2020 102

2020 Tech Trade Shows Technology 102

GEVME

JULY 31, 2021

” PCMA, Digital Event Course, 2020. Email Marketing. It is the most important channel to market. It is best if the event management software has its email marketing tool, or it is also acceptable if it can seamlessly integrate with another email marketing tool. . Registration Stats and Data.

Event Management 296

Event Management Trade Shows Social Media Events 296

Event Industry News

JUNE 19, 2019

The event will take place from 6 th -8 th April 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre and joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.

Trade Shows 71

Trade Shows Marketing 2025 2020 71

PCMA Convene

MAY 28, 2021

We had representation from sales, marketing, conference, and other critical staffers who understood the different specifications within the business,” Grant said in the SISO/UFI case study. “We We crafted our plans relative to the pre-show, on-site, post-show experiences.

Trade Shows 89

Trade Shows Wireless 2021 2020 89

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Smart Meetings

JULY 21, 2022

We saw a ton of money flow into the event tech market during the pandemic, and at some point, those investors are going to want to see a return on that investment.” I also think there are quite a few founders ready to get out of the market after the peak and go spend some quality time with their money family,” he concluded.

Meetings 246

Meetings Event Tech Tech Marketing 246

PCMA Convene

FEBRUARY 2, 2021

“There are some events that do not translate well into a digital environment,” said Jacquelyn Wells, senior vice president of public relations and marketing firm mdg, which specializes in live and digital events. Those kind of events — the old-school trade shows — haven’t found their footing in the virtual space. Warwick Davies.

2020 111

2020 Events Education Sponsorships 111

PCMA Convene

MARCH 17, 2021

If 2020 has shown us anything it is that the world was not ready for such an abrupt transition toward digital, yet as we take bigger steps each day, digital is seeping into our way of life. I’m currently the marketing project specialist for APITech. In 2020 when everything went sideways, we had to pivot on a dime.

Marketing 98

Marketing Trade Shows Wireless 2020 98

GEVME

DECEMBER 19, 2019

Here’s what some people are saying: “ Trade shows are a waste of money.”. “We In today’s world, where pretty much everything is digital and online, and where businesses are having to spend increasingly more on online marketing channels, nothing seems to beat face to face meetings. Does Google really need those from a trade show?

Trade Shows 156

Trade Shows Conference Events Speakers 156

Attendease

JANUARY 12, 2021

If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. Denae DiVincenzo (@denaedae) September 18, 2020. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. pic.twitter.com/6C1jUpjOw9.

Trade Shows 259

Trade Shows Events 2020 Conference 259

Attendease

JANUARY 12, 2021

If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. September 18, 2020. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. pic.twitter.com/6C1jUpjOw9 — Denae DiVincenzo (@denaedae).

Trade Shows 259

Trade Shows Events 2020 Conference 259

EventMB

MAY 26, 2022

as a $1 trillion market opportunity. Also part of future plans is a Series A round of funding and a further expansion into the US as well as what the company calls untapped, frontier markets. Airmeet boasts growth of 30% month on month scaling its annual recurring revenue 24 times since its Series A investment round in September 2020.

Event Tech 209

Event Tech Tech 2021 2022 209

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Attendease

MAY 1, 2019

As Shawna McKinley notes in an article for the Event Manager Blog , “Even with a good composting and recycling program at the venue, a mid-sized corporate trade show with around 5,000 attendees will still go through tons of waste.”. Image Source ). Image Source ).

Sustainability 285

Sustainability Transportation Education Event Apps 285

Event Leadership Institute

DECEMBER 16, 2019

Of all the elements of a trade show strategy, booth design can be the most challenging. Booths are a marketing form factor, so the copy and graphics have to be on message. And the booth has to deliver qualified leads, so it needs to execute on the marketing and sales strategy of the company. Course Domains: I: Marketing.

Trade Shows 55

Trade Shows 2020 Marketing Management 55

Event Industry News

FEBRUARY 19, 2020

After something that handles registration, check-in, marketing and attendee engagement, all in one hit? Our market-leading platform allows you to create better experiences, drive more revenue and audience satisfaction, while saving precious time in the running of your events. At EventsCase , we don’t deal in gimmicks.

2020 72

2020 Trade Shows Technology Marketing 72

GEVME

JANUARY 12, 2021

We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. trade shows. virtual conferences and trade shows.

Technology 207

Technology Trade Shows Travel 2020 207

GEVME

SEPTEMBER 2, 2020

Stay on top of the latest and discover how to successfully run an online digital exhibition with everything you need to know about the best tools and tips in 2020. Any software for an online exhibition, such as a virtual trade show platform , might be complicated for attendees. Manage Your Attendees. Prepare Content. Communiqué.

Trade Shows 156

Trade Shows Social Media Entertainment 2020 156

Social Tables

NOVEMBER 12, 2021

Marketing and brand managers interested in incorporating gorgeous event lighting into their signage should explore adding marquee signs to their next event setup. Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade.

Advertising 148

Advertising Trade Shows Social Media Events 148

Smart Meetings

AUGUST 30, 2021

We’re mindful of both protecting and leveraging the show’s strong business legacy while making sure we offer the market an event experience that’s fit for the times we’re all working in,” Bauer continued. The main priority is to make sure we have a safe, healthy show,” Bauer said. We are very detailed in planning.

2019 246

2019 Sustainability Education Tourism 246

Core-apps

JULY 24, 2017

Association: Usually a non-profit trade group designed to further a specific profession, by providing education and networking for members. Attendee: A person who participates in a conference, industry trade show or other meeting. Independent Events: A stand-alone event not affiliated with a trade organization or other brand.

Event Technology 126

Event Technology Technology Trade Shows Event Apps 126

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97