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Exhibit industry news for corporate tradeshowmarketers, featuring intel on research, trends, and company updates. Here’s how to get involved and celebrate the power of tradeshows. People profiles, story pitches and all other tradeshow coverage: Send us a note.
Tradeshows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.
The pavilion is constructed predominantly from reusable and repurposed materials, including the modular SuperTruss System originally used at the Tokyo 2020 Olympics, and achieves an 87 percent reduction in carbon compared to new builds, underscoring the country’s commitment to sustainability. Want us to cover your booth?
Event Planning: Management & Marketing For Successful Events by Alex Genadinik Event Planning: Management & Marketing “ Event Planning: Management & Marketing For Successful Events ” by Alex Genadinik is a great introduction to planning and promoting events, particularly for beginners.
I was working in technology when I got hired by Miller Freeman in the ’90s—the largest tradeshow company at the time. By 2020, we all thought it was going to be our best year ever—and then the pandemic hit. Maybe they’re in marketing today, but they might be an amazing account exec tomorrow. SP Be a mentor—and seek one.
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Campaign: Loblaw National Kickoff 2020. Client: Loblaw.
2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. And event organizers need to show that they can deliver.
Lead retrieval is a major focus of exhibitors and marketers when attending tradeshows and conventions. In fact, 68% of B2B marketers find that events are the most valuable source of top-of-the-funnel leads. The post Lead Retrieval Just Got Better: 5 Trends to Watch in 2020 by Socio appeared first on [link].
For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Fortunately, it’s not 2020 anymore, and experience builders have been through enough planning, pivoting and canceling to know how to build rock-solid backup strategies and nimble methodologies that stand up to the times.
Tradeshows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. There’s no such thing as a virtual exhibition, said Jochen Witt during a Web Summit 2020 panel discussion in December. It’s up to trade-show organizers to keep that spark alive.
Team Hubilo is more than elated to announce their entry in the Event Tech Awards 2020 got shortlisted. Hubilo today, is a universal customizable platform for events of all types, including conferences, seminars, exhibitions, virtual tradeshows and corporate off-sites. For a free demo and more, visit [link].
Tradeshows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your tradeshow calendar. . JCK Las Vegas | June 2 – June 5, 2020, | Las Vegas, NV. WWDMAGIC | February 5- February 7 2020 | Las Vegas, NV. Entertainment.
We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and tradeshows. We got in the habit of doing weekly webinars in 2020 (sometimes more), and there’s no end in sight. We’ve put more resources together for planning events in 2020 than we ever have before.
In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID.
New World Ideas, which was all about the legacy and history of the firm combined with innovation and technology that Morgan Stanley had gained through [recent] acquisitions,” explained former Morgan Stanley chief marketing officer Alice Milligan in a 2024 interview. Balancing history and legacy with vision and innovation is important to us.”
There’s a new digital marketplace in the global exhibition & tradeshow industry, aiming to find a simple solution to the problem of excess waste which has become a topic of particular attention in recent years.
Flat and passive tradeshows tips are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.
The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. The level of difficulty is high. The Demise of Lead Retrieval.
The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.
Flat and passive tradeshows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.
While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. ” From Marketing Strategists with 3M and 7-Eleven Sponsorship Managers to Bacardi CMOs and Capital One Directors, the list of past EMS attendees is a lengthy — and impressive — one.
One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.
We’re starting off the week with the topic of gadgets and tech in 2020! So, last week we covered a specific event that happened during the Consumer Electronics Show – CES. And there is no better place to discuss gadgets and tech in 2020 than in the Event Tech Podcast. Cool Gadgets And Tech. Lenovo Making Headlines.
” PCMA, Digital Event Course, 2020. Email Marketing. It is the most important channel to market. It is best if the event management software has its email marketing tool, or it is also acceptable if it can seamlessly integrate with another email marketing tool. . Registration Stats and Data.
The event will take place from 6 th -8 th April 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre and joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.
We encourage every event planner to mark their calendars for the following 35 events and conferences in 2020. AIME is the leading trade event for the meetings and events industry in the Asia Pacific region. The 2020 gathering will feature top speakers and networking opportunities. International Confex 2020. IBTM America.
We had representation from sales, marketing, conference, and other critical staffers who understood the different specifications within the business,” Grant said in the SISO/UFI case study. “We We crafted our plans relative to the pre-show, on-site, post-show experiences.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
Claire Hoffman May 20, 2025 At Create & Cultivates Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. Photo: Courtesy of Vox Media Sometimes, saying no is necessary.
If 2020 has shown us anything it is that the world was not ready for such an abrupt transition toward digital, yet as we take bigger steps each day, digital is seeping into our way of life. I’m currently the marketing project specialist for APITech. In 2020 when everything went sideways, we had to pivot on a dime.
Here’s what some people are saying: “ Tradeshows are a waste of money.”. “We In today’s world, where pretty much everything is digital and online, and where businesses are having to spend increasingly more on online marketing channels, nothing seems to beat face to face meetings. Does Google really need those from a tradeshow?
If you’re hosting a virtual tradeshow, it might make sense to give points for interacting with different sponsors. Denae DiVincenzo (@denaedae) September 18, 2020. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. pic.twitter.com/6C1jUpjOw9.
If you’re hosting a virtual tradeshow, it might make sense to give points for interacting with different sponsors. September 18, 2020. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. pic.twitter.com/6C1jUpjOw9 — Denae DiVincenzo (@denaedae).
Very quickly, the beach scenes and Caribbean music were gone from the marketing messages and the “Refresh Your World” pictures of people in lanyards coming together came to the forefront. “We Do we work with partners to provide something for the tradeshow that we wouldn’t normally bring ourselves?”
as a $1 trillion market opportunity. Also part of future plans is a Series A round of funding and a further expansion into the US as well as what the company calls untapped, frontier markets. Airmeet boasts growth of 30% month on month scaling its annual recurring revenue 24 times since its Series A investment round in September 2020.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.
As Shawna McKinley notes in an article for the Event Manager Blog , “Even with a good composting and recycling program at the venue, a mid-sized corporate tradeshow with around 5,000 attendees will still go through tons of waste.”. Image Source ). Image Source ).
Of all the elements of a tradeshow strategy, booth design can be the most challenging. Booths are a marketing form factor, so the copy and graphics have to be on message. And the booth has to deliver qualified leads, so it needs to execute on the marketing and sales strategy of the company. Course Domains: I: Marketing.
After something that handles registration, check-in, marketing and attendee engagement, all in one hit? Our market-leading platform allows you to create better experiences, drive more revenue and audience satisfaction, while saving precious time in the running of your events. At EventsCase , we don’t deal in gimmicks.
We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. tradeshows. virtual conferences and tradeshows.
Stay on top of the latest and discover how to successfully run an online digital exhibition with everything you need to know about the best tools and tips in 2020. Any software for an online exhibition, such as a virtual tradeshow platform , might be complicated for attendees. Manage Your Attendees. Prepare Content. Communiqué.
Marketing and brand managers interested in incorporating gorgeous event lighting into their signage should explore adding marquee signs to their next event setup. Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade.
Association: Usually a non-profit trade group designed to further a specific profession, by providing education and networking for members. Attendee: A person who participates in a conference, industry tradeshow or other meeting. Independent Events: A stand-alone event not affiliated with a trade organization or other brand.
I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. ‘Our This added extra comfort and convenience during the busy tradeshow.
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