2020 Marketing Trade Shows 
Smart Meetings
DECEMBER 19, 2023
Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.
Event Marketer
JULY 5, 2021
Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. And so the delivery method was just as important to show that we were actually staying ahead of the game.”. DIGITAL DWELL TIME.
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Event Marketer
AUGUST 2, 2021
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. Its all-digital Dreamforce in 2020 drew more than 140 million views. He points out that SEMA was among the first citywide trade shows following the Sept.
Event Marketer
OCTOBER 6, 2021
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Campaign: Loblaw National Kickoff 2020. Client: Loblaw.
EventMB
OCTOBER 24, 2019
Lead retrieval is a major focus of exhibitors and marketers when attending trade shows and conventions. In fact, 68% of B2B marketers find that events are the most valuable source of top-of-the-funnel leads. The post Lead Retrieval Just Got Better: 5 Trends to Watch in 2020 by Socio appeared first on [link].
Eventmobi
FEBRUARY 18, 2021
2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. And event organizers need to show that they can deliver.
Event Marketer
JANUARY 18, 2022
In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. (All
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