Remove 2020 Remove Marketing Remove Trade Shows
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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Exhibit industry news for corporate trade show marketers, featuring intel on research, trends, and company updates. Here’s how to get involved and celebrate the power of trade shows. People profiles, story pitches and all other trade show coverage: Send us a note.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions

Event Marketer

The pavilion is constructed predominantly from reusable and repurposed materials, including the modular SuperTruss System originally used at the Tokyo 2020 Olympics, and achieves an 87 percent reduction in carbon compared to new builds, underscoring the country’s commitment to sustainability. Want us to cover your booth?

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Booked and Busy: The Best Event Planning Reads You’ll Actually Use

Smart Meetings

Event Planning: Management & Marketing For Successful Events by Alex Genadinik Event Planning: Management & Marketing “ Event Planning: Management & Marketing For Successful Events ” by Alex Genadinik is a great introduction to planning and promoting events, particularly for beginners.

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What One Thing?—Career Lessons for Event Professionals: Leadership, Resilience and Growth

Smart Meetings

I was working in technology when I got hired by Miller Freeman in the ’90s—the largest trade show company at the time. By 2020, we all thought it was going to be our best year ever—and then the pandemic hit. Maybe they’re in marketing today, but they might be an amazing account exec tomorrow. SP Be a mentor—and seek one.

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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Campaign: Loblaw National Kickoff 2020. Client: Loblaw.

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How Virtual Event Platforms Can Help Measure Event Success

Eventmobi

2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. And event organizers need to show that they can deliver.