Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends.

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Event Marketer

JUNE 29, 2021

So with the curve shape and open design, the lack of hard edges, it makes it very approachable,” says Rob Swaigen, vp of global marketing. One of the signature features was red, plush carpeting, which Swaigen says attendees appreciated because it had been awhile since anyone walked a show floor. Ferrero USA. Agency: MSM , Webster, NY.

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Food and Beverage Retail Trade Shows 2023 337

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. For this year’s trip to Vegas, Sleep Number upped the ante once more, even amid a sharp dip in show attendance brought on by the Omicron variant. Elevate your brand ambassador game.

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Event Marketer

MAY 16, 2022

We’ve all seen a trade show floor or festival footprint littered with deserted brand swag that ultimately ends up in a landfill. And marketers agree it’s time to be more prudent about those freebies. That was the strategy for the 47th annual World of Concrete trade show this year. Provide Eco-friendly Swag.

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Sustainability Transportation Trade Shows Event Apps 362

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events.

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Event Marketer

OCTOBER 2, 2023

It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes). Gone are the days of the stress ball you found on the trade show floor.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

APRIL 21, 2021

5-8, 2022, Las Vegas. After announcing, then detracting, plans for a physical show in 2021, CES organizers say the event is back in action for 2022 with a hybrid format. The world’s biggest mobile trade show is prepared to go fully hybrid this summer. Read more here. Read more here. Read more here.

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Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022. International Hotel Technology Forum 2022. Cvent CONNECT.

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Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Agency: NParallel).

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Smart Meetings

JULY 12, 2024

Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager.

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PCMA Convene

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. I fear a decline in Year 2 will then set the tone for the following years as the industry gets a reputation as not being a must-have tool in the B2B omnichannel marketing mix.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. And do emails still work? What about promotions?

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Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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Smart Meetings

OCTOBER 14, 2022

IMEX 2022 concluded its 11th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. JT Long (@SmartMtgsJT) October 13, 2022. Read highlights from Day 1 and 2 of IMEX America 2022.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Marketing and sales events. Training seminars. Product launches and demonstrations. Team meetings.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. Morris, vp-client service at Impact XM, says Q1 of 2022 was a turning point for the industry, citing CES 2022 as a promising example of a return to in-person events that encouraged tentative brands and associations to jump back in.

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Smart Meetings

JULY 8, 2021

Big B2B conventions and trade shows may become a thing of the past, at least in the near term. Most big corporations cancelled them during the pandemic and then realized their bottom-line sales number weren’t really affected while they save the huge marketing budget spend. If they do make a return, it’s probably not until 2022.

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Smart Meetings

SEPTEMBER 16, 2022

In collaboration with Palram, manufacturer of thermoplastic sheets (moldable plastic, essentially), PLANETech World 2022 , to be held in Tel Aviv, Israel, Sept. 21, 2022, will be the first time a trade show reduces its own construction’s carbon footprint. There are better choices to make.

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Smart Meetings

DECEMBER 20, 2021

The gathering was equal parts hosted-buyer appointments, educational content, trade show and reunion. CalSAE’s 2022 calendar will include either exclusive in-person or exclusive virtual and look at hybrid in the future. It threw lubrication in the wheels of change and now labor markets have shifted permanently,” he said.

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Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. She notes that, indeed, some events look a lot like 2019 in 2022. ” Planning Events In 2022: Event Planners Lack Resources. “Meanwhile, marketers made more money. But why is that so?

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Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Event Marketer

OCTOBER 9, 2024

And census data shows an “acceleration” happening right now as the next generation is poised to represent 75 percent of the workforce within the next five years. Freeman’s own trend studies show a dramatic shift in Gen Z respondents, which accounted for 2 percent in 2022; 5 percent in 2023; and a whopping 12 percent in 2024.

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EventMB

JUNE 3, 2022

This special podcast episode was recorded on site at IMEX in Frankfurt 2022. It features testimonials from a diverse group of 21 event industry professionals who share their core reasons for being at the 18th edition of the trade show, the first since the start of the Covid pandemic.

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SpotMe Blog

FEBRUARY 2, 2022

Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. They offer add-ons that enhance the user experience.

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Smart Meetings

OCTOBER 13, 2022

That commitment to community was demonstrated on the show floor as Smart Women in Meetings VIP Club members gathered for a toast celebrating their ongoing support to working through change together and lifting one another up. JT Long (@SmartMtgsJT) October 13, 2022. SmartMeetings (@SmartMeetings) October 12, 2022.

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Smart Meetings

NOVEMBER 2, 2023

Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the trade show floor around her. “By The property opened Nov.

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Event Industry News

JULY 20, 2022

Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity. The report reveals significant levels of optimism amongst corporate travel managers.

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Prestige Events Magazine

NOVEMBER 7, 2022

Finalist in both the ICCA Best Marketing Awards and ABPCO Excellence Awards. The South Wales venue has been announced as a finalist for the ICCA Best Marketing Award and in the Best Legacy category at the ABPCO Excellence Awards for its work educating the global events sector on the upcoming Protect Duty (Martyn’s Law).

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Smart Meetings

OCTOBER 23, 2023

Calendar year 2024 is already forecasted to show a healthy increase in group rooms nationwide, largely due to the number of meetings that had been on the books in 2021, 2022 and 2023 that were postponed or re-scheduled into 2024. Inflated rates were accepted by the leisure market traveling in distressed times.

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EventMB

MAY 26, 2022

May 26, 2022. May 17, 2022. March 29, 2022. March 15, 2022. as a $1 trillion market opportunity. March 10, 2022. March 7, 2022. All relevant deals are listed below in chronological order with the latest on top. For details on financing terms, refer to our Skift Financing Cheat Sheet. and Strikedeck.

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Exhibitor Magazine

MARCH 1, 2022

EXHIBITOR magazine, the leader in trade show and corporate event marketing education, recently announced its 2022 Best of CES award winners via an onl.

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PCMA Convene

JUNE 27, 2022

Attendees listen to a session during PCMA EduCon 2022 in early June. We recently had our first in-person event in 2022 and our attendance numbers were down,” Lisa Simpson , CMP, vice president, events and supplier relations for the American Staffing Association shared on the PCMA Catalyst forum. Jacob Slaton Photography).

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webMOBI

APRIL 29, 2022

The hybrid trade show is a new way to market products and services to potential customers. This type of trade show combines the best features of conventional trade shows and webinars. Hybrid trade shows are interactive and allow attendees to ask questions during presentations.

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Ins'Tent

OCTOBER 17, 2022

Because trade shows bring so many people together with common interests, they are an amazing way to get exposure for your business and meet a variety of potential new customers.

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