Remove 2023 Remove Marketing Remove Trade Shows
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Outdoor Retailer Teases New Trade Show Format and Events Coming in 2024

Event Marketer

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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A Look Inside the AI Evolution at Trade Shows and Events This Year

Event Marketer

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. at Momentum Worldwide explained during the Experiential Marketing Summit Summer School webinar on Aug. A little over a year ago, AI was largely a buzzword in experiential. Let’s explore how.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Trade Show Recovery Picks Up Pace: New Research

EventMB

Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. Andrea Doyle Read the Complete Story On Skift Meetings.

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SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation

Event Marketer

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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The 2023 IT List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. Congratulations to the 2023 IT List.

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Five ‘Attractivations’ that Stole the Show at IMEX 2023

Event Marketer

More than 15,000 event professionals gathered at IMEX 2023 , Oct. The post Five ‘Attractivations’ that Stole the Show at IMEX 2023 appeared first on Event Marketer. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode.

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