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Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
The editors of EventMarketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding eventdesign, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. ” Fall 2024 Freeman Syndicated Survey of Event Organizers. Only a quarter of event organizers are constantly evolving their eventdesigns.
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? The health and wellness stories of 2024 have the answers. trillion industry, Stevens explains, the wellness industry has become a $1.8
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.
Throughout the year, several event production experts and meeting professionals showcased, discussed and ideated about experiential events. Event Case Study: Walmart Experience at CES 2024 This was Walmarts first appearance at CES. The post Best of 2024: Experiential appeared first on Smart Meetings.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. As 2024 draws to a close, Mandy Jennings, CEO, reflects on the incredible progress and achievements of the past 12 months for the consortium and its member venues.
We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz.
60 Great Queen Street has today been unveiled as the exciting new brand identity for commercial events at Londons iconic Freemasons Hall. Moving Venues experience of delivering exceptional catering across Londons iconic venues, together with Smart Groups sales and marketing know-how, will take our commercial events to new heights.
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform eventdesign and dcor decisions in the year ahead.
percent increase in gross sleeping room revenue in 2024, according to MCNW president Heather Larson, CDME, CMP (pictured). Welcoming over 3 million overnight visitors to the northwest suburbs,Meet Chicago Northwest(MCNW) announced that the region experienced a 6.1
Our team recently attended ACTIVATE by Gleanin, a virtual event that helps event professionals improve their marketing efforts. ACTIVATE provides actionable tips, tricks, and advice that eventmarketers can put into practice immediately. Seth emphasized the need to “de-industrialize” and make events unforgettable.
The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequer’s Autumn Budget 2024, which was presented in the House of Commons yesterday.
We’re thrilled to share that Evessio has been named “Best Event Management Platform” at the Event Technology Awards 2024! This incredible recognition means so much to us, especially in such a competitive category judged by some of the most respected leaders in the events industry.
The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC Sustainable Event Standards.
business-to-business (B2B) exhibition industry continues to rebound, recording strong improvement in the fourth quarter of 2024. Tempered performance for completed events especially in exhibition attendance set back the Q3 2024 Index value to 89.3 The Center for Exhibition Industry Research (CEIR) announced today that the U.S.
The finalists for the highly anticipated Event Technology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the event technology industry. The wait is over!
When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. ” Craig is on point with Emma and Rebecca that colour is key in 2024. Events by C3 Events.
Thats what French car manufacturer Renault did when they partnered with European event producer Europalco at MH Atlantic Hotel in Peniche, Portugal, to display the companys cars in an engaging, immersive way for its annual Renault Group Convention 2024.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. Fun fact: the 2024 winner of the Nathan’s competition ate 58 hot dogs in 10 minutes.) But wait, there’s more.
Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. She also offered insights from her post-tennis career as an entrepreneur. “We’ve
The conclusions evoked a need to focus on balance and belonging in order to drive the industry’s strategic growth through 2024 and beyond, as well as to comprehensively recover from the effects of the COVID-19 pandemic. 33% of respondents report seeing 40% more revenue generated from in-person meetings and events versus virtual events.
The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.
The winners of the 2024Event Supplier and Services Association(ESSA) Awards were revealed last night, celebrating the remarkable achievements of the industrys brightest talents. These accolades recognise the diversity and excellence that underpin the success of the events […]
Senior recruitment specialist Robert Kenward has shared his analysis of the latest recruitment trends that shaped the final quarter of 2024 and offers his key forecasts for 2025.
Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings
Welcome to the 2024 edition of the Festival and Outdoor Events Guide, the ultimate resource for event organisers. This comprehensive guide is designed to be your one-stop shop for sourcing new suppliers, discovering the latest industry trends, and staying informed on critical issues such as sustainability and accessibility.
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. He has planned meetings, events and incentives for media, live entertainment, agency, association and corporate organizations.
The Events Industry Alliance (EIA), the secretariat platform for the three event industry bodies AEO, AEV and ESSA, has, today, published the ninth Size and Scale Index for Exhibitions (SASIE) report.
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. Project SPARK gives business event stakeholders access to connect, learn and co-create how and where AI fits into the meeting space. How fun is that?
At Jomablue, we empower event professionals to deliver seamless, impactful experiences through our end-to-end event technology platform. From pre-event setup, to onsite engagement, and post-event analysis, Jomablue’s tools cover every stage of the event journey.
As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024.
Let’s take a spin around 10 recent and wide-ranging uses of a/v effects, including lighting, at events. Agency: Little Cinema) (Nat Geo at D23) Featured Article Photo: The a/v design for the 36th Deloitte IRGAwards 2024 held at the Carlos Lopes Pavilion in Lisbon, Portugal.
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. For example, as I write this the May 2024 listing includes events in Vienna, Austria; Raleigh, North Carolina; and two in Nepal.
The UK Festival Awards returns on 3rd December 2024, hosted this year in the UK’s festival city, Bristol. The UK Festival Awards is an annual event […]
Clear-Comsuccessfully delivered a high-capacity, secure communication network during the 2024 Street Parade in Zurich, one of the worlds largest techno music festivals. Held on August 10, 2024, the Street Parade spanned […]
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