Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Eliminate random acts of marketing,” Griffin said. It’s not a one-size-fits-all,” said Conk.

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Event Marketer

OCTOBER 21, 2024

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. The Watchlist honors the brand-side marketers helping to drive the future of experiential marketing. And we’ve put them on a list. Our Watchlist.

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SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Eventmobi

MARCH 6, 2024

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 What Is Event Management Software?

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EventMB

JUNE 22, 2022

It will debut in the spring of 2024 with two identical ships and eventually plans to grow its fleet size to 12. The post European River Cruises Set Sail in Meetings and Events Market appeared first on Skift Meetings. If a group wants to be on the river for three or four nights or longer, it is their call.”.

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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Event Marketer

OCTOBER 20, 2024

At this year’s convenience store trade show, NACS 2024 , Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers. But in reality, these touchpoints were hardly used.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design.

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Event Industry News

NOVEMBER 20, 2024

The finalists for the highly anticipated Event Technology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the event technology industry. The wait is over!

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. That’s what makes it special.” Ask Reddit. Agency: Giant Spoon.

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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Prestige Events Magazine

OCTOBER 30, 2024

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024.

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Event Marketer

NOVEMBER 7, 2024

27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift and breakthroughs. “Our Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

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Event Marketer

JUNE 28, 2024

BRAND EXPERIENCES + MUSEUM + CULTURAL HERITAGE + HOSPITALITY + CUSTOM INTERIORS + RETAIL MEDIA + TECHNOLOGY + LOCATION BASED ENTERTAINMENT + ART INSTALLATIONS + DIGITAL FABRICATION CONTACT INFO: ERIC CUP PRESIDENT/CEO ERIC@BRIDGEWATERSTUDIO.NET 312.702.1335 BRIDGEWATERSTUDIO.NET The post 2024 Fab 50: Inside Bridgewater Studio appeared first on Event (..)

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Event Marketer

JUNE 28, 2024

Endless Customization Cost-Effective Solution High Quality Easy Set Up & Dismantling Start building your custom rental starting at $9,998 here -> Trinity Event Pergola CONTACT INFO: MARTY MCGINNIS MMCGINNIS@TRINITYDISPLAYS.COM 708.670.5579 TRINITYDISPLAYS.COM The post 2024 Fab 50: Inside Trinity Displays appeared first on Event Marketer.

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Event Marketer

APRIL 25, 2024

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

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EventMB

AUGUST 14, 2024

Snoop Dogg did more than show up at the 2024 Paris Olympics. The main takeaway is how an unconventional speaker or celebrity can broaden an event’s reach. It’s tough for event planners to know when to take risks. Paul Tramonte, CEO of Paul Tramonte Events, recalls having Dennis Miller as a keynote speaker.

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. If it feels like you’ve suddenly become surrounded by foodies, you’re not alone.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Industry News

NOVEMBER 8, 2024

The winners securing a place on the Meetings Industry Association’s (MIA) prestigious miaList 2024 were revealed last night, at a celebratory event held in Liverpool.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What are you most looking forward to in 2024? Our word for 2024: momentum.

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Event Marketer

JUNE 28, 2024

hours Average time spent onsite CONTACT INFORMATION: ANGIE SANTOS ANGIE.SANTOS@MOSAIC.COM 848.992.2702 MOSAIC.COM The post 2024 It List: Mosaic Case Study appeared first on Event Marketer. The Results 8.5mm Organic Social Impressions 675 Deep Brand Engagements 3.5

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Biggest 2024 Trends Looking toward 2024, Tejado said there are three things he sees being incredibly important.

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Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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Event Marketer

JUNE 28, 2024

CREATE THE EXPERIENCE STRATEGY | CREATIVE | BUILD | DIGITAL | ANALYTICS CONTACT INFO: EMFAB50@PINNACLE-EXP.COM 503.844.4848 PINNACLE-EXP.COM The post 2024 Fab 50: Inside Pinnacle appeared first on Event Marketer.

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Event Industry News

OCTOBER 30, 2024

A Greener Future (AGF) will join forces with the UK Festival Awards for the 18th year to present The UK Greener Festival Award 2024.

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Event Marketer

JUNE 28, 2024

The cornerstone of marketing best practices -one must never expect to get anything fast AND cheap AND good. Experience the power of three with Strong Events custom fabrication. CONTACT INFO: STRONGEVENTS.COM The post 2024 Fab 50: Inside Strong Events appeared first on Event Marketer. Too good to be true?

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Eventtia

NOVEMBER 12, 2024

In 2024, the demand for comprehensive and feature-rich event management software continues to escalate. While Swoogo has established itself as a prominent tool for event planning, it’s crucial to consider other solutions to ensure you have the optimal platform for your specific requirements.

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. You want an event that captures attention and gives your audience a stellar first impression. But coming up with fresh, creative product launch ideas takes effort. Let’s dive in!

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