Eventmobi

MARCH 6, 2024

We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the global event management software market projected to reach $18.4 What Is Event Management Software?

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

OCTOBER 16, 2024

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Marketer

APRIL 25, 2024

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. That’s what makes it special.” Ask Reddit. Agency: Giant Spoon.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Event Marketer

NOVEMBER 19, 2024

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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Event Marketer

NOVEMBER 7, 2024

27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift and breakthroughs. “Our Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. If it feels like you’ve suddenly become surrounded by foodies, you’re not alone.

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Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

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Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. For this Games, Air Canadas focus was really about every boarding pass as a connection.

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. You want an event that captures attention and gives your audience a stellar first impression. But coming up with fresh, creative product launch ideas takes effort. Let’s dive in!

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EventMB

JANUARY 2, 2025

As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating. Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer.

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. ” Bruno Silva, VP-Marketing, MC² Memories Made “CES 2024 provided so many brands with the perfect stage.

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Event Marketer

DECEMBER 5, 2024

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. It was great; it was special. plus the 2026 FIFA World Cup.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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Event Marketer

DECEMBER 15, 2024

AI-powered photo activations drew crowds to Hisense and Google at CES 2024. Multi-Dimensional Storytelling A newcomer to CES in 2024, Walmart wowed with a pavilion that shared the companys vision through interactive storylines and culminated with a 4D ride that flew attendees along the entire supply chain. Have a story idea?

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Prestige Events Magazine

OCTOBER 30, 2024

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024.

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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Event Marketer

JUNE 28, 2024

BRAND EXPERIENCES + MUSEUM + CULTURAL HERITAGE + HOSPITALITY + CUSTOM INTERIORS + RETAIL MEDIA + TECHNOLOGY + LOCATION BASED ENTERTAINMENT + ART INSTALLATIONS + DIGITAL FABRICATION CONTACT INFO: ERIC CUP PRESIDENT/CEO ERIC@BRIDGEWATERSTUDIO.NET 312.702.1335 BRIDGEWATERSTUDIO.NET The post 2024 Fab 50: Inside Bridgewater Studio appeared first on Event (..)

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Event Marketer

OCTOBER 21, 2024

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. The Watchlist honors the brand-side marketers helping to drive the future of experiential marketing. And we’ve put them on a list. Our Watchlist.

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Event Marketer

MAY 31, 2024

More Exhibit Activation Ideas: EMS 2024: Five Takeaways for Trade Show Exhibit Experiences Six Exhibit Engagement Trends from NAB Show 2024 Photo Ops “All Blippies are real Blippies,” said the rep at the stand of Moonbug Entertainment, where attendees could get their photos taken with many of the brand’s beloved characters.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

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Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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Event Marketer

JUNE 28, 2024

Endless Customization Cost-Effective Solution High Quality Easy Set Up & Dismantling Start building your custom rental starting at $9,998 here -> Trinity Event Pergola CONTACT INFO: MARTY MCGINNIS MMCGINNIS@TRINITYDISPLAYS.COM 708.670.5579 TRINITYDISPLAYS.COM The post 2024 Fab 50: Inside Trinity Displays appeared first on Event Marketer.

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