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According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. Think: burger quesadillas, pizza pot pies, gummy candy kabobs and carbonara ramen.
In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Partner: Miller Zell Purina Pro Plan The pet food manufacturer invited attendees to create a message of support to runners on behalf of their pets at home. Want us to cover your booth?
Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.
The former managing director of Simply Better, a Bingley-based events and marketing agency which ceased trading in 2024, has paid tribute to XSEM for successfully riding out a period that devastated the events industry. Were very excited at the prospect of Rob taking us into new areas with our market-leading approach.
In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. Afterward, participants could enjoy live music and wellness-enhancing food and beverages (assuming they could still feel their limbs). 7 Food is Art event could interact with.
But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. As 2024 draws to a close, Mandy Jennings, CEO, reflects on the incredible progress and achievements of the past 12 months for the consortium and its member venues.
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. 1689 on the 2024 list, Inc.’s Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer. The agency ranks No.
The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The best part? May the best cola win.
Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. Dinner entree from Ginza Toyoda But travelers to Tokyo can expect more than traditional Japanese food.
The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as well as home and beauty products. Several large brands, such as Impossible Foods and Kodiak, had a presence on the showfloor and a food truck outside.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. So we have to be a lot more creative now.
26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. 8, we’ve rounded up some of 2024’s top sponsor experiences. During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch.
The concept: to showcase a full marketing calendar of every menu rollout and collaboration coming down the pipeline this year, on top of giving ravenous fans a behind-the-scenes look at how Taco Bell’s menu is created. 9, 2024, within a custom-built, pop-up tented venue next to Fashion Show Mall on the Strip.
Many Canadian vendors have focused on elevated food and beverage options to stand out in an increasingly competitive global market for meetings and events. Our mission is to balance comfort food with the unique local flavors of Toronto, providing guests with a taste of the city’s culinary heritage.
Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. From the Coffee Bar Archives: Wake Up and Smell Eight Strategies for ‘Coffee Experiential’ 2024Food & Beverage Trends to Inspire Your Event Menus How to incorporate it into your exhibit?
The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.
“The festival has a consistent desire to drive engagement and activity and feet on the ground to all the activations, partnerships, food vendors, festival stages and all of the things that happen at Coachella. The post Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts appeared first on Event Marketer.
As the hospitality industry broadens its scope beyond food and beverage, embracing sustainability and global impact, I am deeply honoured to lead this charge. RCP London Events recently scooped gold in the ‘Best Venue (up to 500 attendees theatre style)’ category of the Conference & Events Awards 2024.
Armed with limited-edition bottles of OJ featuring the “AI” dropped from its name (“Tropcn”), the brand showed up in Sin City and doled out free juice to celebrate its natural ingredients and underscore that its beverages have no artificial additives. Or as Tropicana put it: “Sure, we love STEM. Case in point: A pre-Super Bowl event on Feb.
This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.
The 2024 categories were once again split across three distinct criteria groups: Hotels Other suppliers Tech Providers Following a scoring review by our independent judging panel , the winners of the 2024 Skift Meetings Awards have now been confirmed. So, without any further ado, here are the 2024 Skift Meetings Awards winners!
Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. Dinner entree from Ginza Toyoda But travelers to Tokyo can expect more than traditional Japanese food.
Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. “We’re It’s good as a brand to be able to kind of control that.”
Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. We analyzed the info and whittled it down to eight key learnings.
By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment. People want to see a space before committing time to visit it in person.
Rising is an accomplished athletics event and facility operations professional, who will now oversee four of Idaho’s largest convention center’s central departments, including event management, food and beverage services, facility operations and technology services. Powers looks ahead to leading The St.
Ahead of Earth Day 2024, James Bogle, Head of Marketing and Communications, The QEII Centre details the top five sustainability practices the venue uses to help them run the centre, and its events, in the most environmentally friendly way possible. This is supported with the use of climate labels to highlight environmental impact.
She suggested that attendance at conferences in general be allocated to Human Resources budgets rather than marketing because they are powerful tools for employee development, retention and mental health. She is eager to get back in the market and put the skills to work in the field. You can’t learn to drive in a parked car,” she said.
Time at Qua Spa at Caesars Palace, light bites at Guy Savoy Restaurant and dinner at Eiffel Tower Restaurant in Paris Las Vegas highlighted the brand’s focus on tasty, well-prepared food and relaxing, healthy experiences. The brand described the properties as being curated to serve a growing segment of “modern achievers.” trillion by 2030.
It will debut in the spring of 2024 with two identical ships and eventually plans to grow its fleet size to 12. Meeting space, audiovisual equipment, and WiFi are all in place, as well as upscale food and beverage offerings, spas, and fitness centers. River cruises have plenty of things going for them.
They offers experiences in over 110 countries with 5,500 properties, 10,000 food and beverage venues, wellness facilities and workspaces. Over one-third of respondents report increases of over 25%, and 80% of respondents expect further spending increases in 2024. billion by 2030.”
This aligns with Convene ’s results in its 2024 Meetings Market Survey, to be published in the November 2024 issue, which found that almost half of respondents have made sustainability a priority — and they’re increasingly baking it into their events from the start.
Throughout his years in the industry, he has worked across many departments including front desk, housekeeping, food & beverage, accounting and more, and has established a reputation for collaborative work budget creation, improving service scores and building strong cultures.
IACC , the association which represents the top one per cent of global meeting and conference venues, has released the findings from its eagerly awaited 2024 Meeting Room of the Future Report. Food and beverage preferences continue to evolve, with just under half of venues noting a decrease in alcohol consumption.
MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. Challenging event inflationary times call for fresh ideas.
Third party legwork can consist of registration, promotional items, air manifest, air bookings, transportation, food and beverage, audiovisual production, collection of information, collection of speaker notes, agendas, and on-site logistics. Compression of the market is huge.
These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. Business travel is down and not expected to return to 2019 levels until at least 2023 or 2024. Signing bonuses, valet parking, all-time high wages and greater flexibility on scheduling.
Raccoon Media Group has announced the latest addition to its rapidly expanding portfolio with the launch of its first B2B conference – the Allergy & Free From Business Event , scheduled to debut alongside the highly anticipated Allergy & Free From Show at Olympia, London, in June 2024.
I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. ‘Our I had the opportunity to stay in both properties on different occasions.
Its Summer Reception Package, priced at £125+VAT per person for a minimum of 150 guests, includes a summer cocktail upon arrival, canapes served on the terrace, three hours of beverages including wine, beer and soft drinks, and a sustainably-sourced BBQ-themed menu of buffet or bowl foods prepared by its expert catering partner, Searcys.
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