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Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]
The 2024 NACS Show, a globalevent for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the globalevents landscape.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-GlobalEvents, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? The health and wellness stories of 2024 have the answers. Stevens penned this article evaluating the link between the events and wellness industries.
Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.
Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
The good news for eventmarketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The
Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our
Registration has now opened for IBTM World 2024 , which takes place from 19 – 21 November at Fira Gran Via in Barcelona. IBTM World is the leading globalevent for the business events and experiences industry. The theme for IBTM World 2024 is People.
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Real-time actionable data rules.
Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. We asked our 2024 honorees for their takes on the future of events and trends to watch. Consider ditching swag. “We
Top Event Badge Printing Software Options Now that you have a better understanding of event badge printing software, why it’s important, and how to select the best option, we can explore your available options. The post Top 14 Event Badge Printing Software Options for 2024 appeared first on EventMobi.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Her father had cerebral palsy, which brought its own needs.
For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.
A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Stacey Gromlich, Senior Director-Audience Engagement and GlobalEvents, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and globalevents at Siemens Digital Industries Software. Send us a note.
We’ll cover: What Is Event Management Software? How Can My Organization Choose the Best Event Management Software? Best Event Management Software Solutions With the globalevent management software market projected to reach $18.4 What Is Event Management Software?
Key 2024Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.
John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lynch says Lacoste sees the Miami Open as a globalevent, with the U.S.
Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.
Anthony Duggan and Christina Richardson Anthony Duggan (left) and Christina Richardson (right), Grand Hyatt Deer Valley Grand Hyatt Deer Valley , set to open November 2024, welcomes two leaders to its opening team. Richardson takes on the role of director of sales, marketing & events. Duggan will serve as general manager.
The Business of Events (TBOE) has today announced its partnership with Marketing Manchester and Manchester Central to host the very first TBOE North of England Advocacy Forum. This landmark event, set to take place on 23rd January 2025, will be hosted in the heart of Manchester, at Manchester Central.
Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share? Email Juanita.
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
A trifecta of event trends in 2024 shows promise in creating innovative, immersive, and inclusive events that drive engagement and align with evolving societal values. If used wisely, AI undeniably holds great value to offer all sorts of possibilities for next-gen meetings and event planners.”
“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and globalevents at Siemens.
And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. The addition will be led by Barbara Labrit, head of meetings and events for France, who is based in Paris.
And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. The addition will be led by Barbara Labrit, head of meetings and events for France, who is based in Paris.
Dale Parmenter, Group CEO of DRPG commented “This marks a pivotal moment for DRPG ‘s global and North American expansion. The Special Event Company’s proven track record, innovative approach, and booming location provide us with a solid foundation to further elevate our presence in key markets.” ”
Paul Fitzpatrick has been promoted to Chief Operating Officer at Identity, at a group level, with the task of continuing to develop the agency’s international presence and realising its ambition to be one of the leading names in globalevents. This is a big move for Identity and an endorsement of the talent we have within the business.
More than 1,000 members of the eventmarketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. When you look at all the forms of communication in marketing, experiential has the greatest opportunity to make a conscious and unconscious difference.
In our dynamic events industry, staying ahead of emerging trends is crucial for success. As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. Experiential marketing is also on the rise, enabling brands to connect with attendees in meaningful ways.
Event Tech Live (ETL) London, the leading globalevent technology expo, is thrilled to announce a dynamic new partnership for 2024 with Premagic, an AI-powered event tech platform designed to revolutionize organic eventmarketing.
” — Lesly Simmons , Head of Community Innovation, Amazon “Thank you to Adrian Segar for getting us to think, share and collaborate – and personally making me step outside my comfort zone…The real tell as to how special this event was: at the end, we all asked for more time.” Happy Holidays! 2023 book sale! (If
AEVEA AWARDS 2024 The 21st of February was the day chosen by AEVEA, Agencias Españolas de Eventos Asociadas , to celebrate the presentation of the 1st AEVEA Awards. These awards were created with the aim of recognising the role of event organising agencies as a key element in achieving the marketing and business objectives of companies. “AI
Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. Cvent 2015 GlobalEvent Industry Benchmarks Study.
However, it’s frequently the stigmas within the workforce and middle management that are harder to overcome – shares Anupa White, Co-Founder & Director Principal GlobalEvents. Gabrielle Austen Browne, Founder of Diversity Alliance, states: “This report serves as a wake-up call for our industry.
A Greener Future (AGF), the not-for-profit company committed to helping events, festivals and venues around the world to become more sustainable, announce their Autumn training schedule with events taking place in London and Manchester.
jpg Gallery Slide Headline: Vegas, Part 2 Published: gmidAndrewsEventFoundation.png Type Image Caption Credits Gating level anonymous user DataTable subpages Media Image Gallery Slide description: To celebrate the power of meetings, Meeting Professionals International each year draws the world together online with a 12-hour virtual event.
Based on several hundred planner responses, MPI’s latest industry outlook finds that rising prices have strained meeting budgets, and will likely continue to do so into 2024. Another 30 percent of planners have seen an increase of six to 10 percent over 12 months. The full MPI report can be found here.
Because poster sessions usually happen during lunch and nobody attends because it’s far away from where you get your lunch, we combined the two [for IOC 2024, Feb. Normally, for the IOC World Conference on Prevention of Injury and Illness in Sport, we set up a sort of a hub where you centralize the networking, the catering, and everything.
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