Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Event Marketer

NOVEMBER 7, 2024

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. More Scenes from Money20/20 USA 2024: Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Event Marketer

FEBRUARY 27, 2024

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. team to make sure that we have as much communication visibility as possible.”

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Event Marketer

NOVEMBER 7, 2024

Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. For the 2024 U.S. Grand Prix , Oct.

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Event Marketer

OCTOBER 16, 2024

markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

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Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! Make sure the app you choose integrates well with your other tools, like your constituent relationship management (CRM) system or email marketing platform. Double-check integrations and compatibility.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

SEPTEMBER 4, 2024

26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. 8, we’ve rounded up some of 2024’s top sponsor experiences. During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch.

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Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

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Event Marketer

FEBRUARY 22, 2024

Sonika Patel, SVP-Marketing, Ticketmaster Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.

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Event Marketer

MARCH 27, 2024

In a bid to showcase both its heritage and digital-forward mindset at the 2024 event, Morgan Stanley furthered its mission to make golf more accessible with touchpoints that appealed to the sport’s multigenerational, and increasingly diverse, fan base. The brand implemented a new, more curated approach to hospitality this year.

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Expo Pass

JANUARY 23, 2024

Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom.

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MeetingsNet

OCTOBER 4, 2024

In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She then drilled down on the previous year’s attendee feedback for CREB’s other marquee event: the housing-market forecast conference held each January.

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Event Marketer

NOVEMBER 14, 2024

In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on Event Marketer. Agency: Factory360.

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Event Marketer

MARCH 6, 2024

Patrick’s Day 2024 parade, and enact a digital takeover of the L.A. Patrick’s Day 2024. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. Live entertainment complex. More Holiday-themed Activations: Guinness’ Kinetic Tile Installation Invites St. Agency: Taylor Strategy.

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Event Marketer

JULY 16, 2024

As part of the program, the alliance headed to VidCon 2024 , and invited attendees to solve a bathroom “crime scene” by helping Detective Vincent Drains and his sidekick, Mel, a singing and talking toilet, find the Clog Monster. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone.

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Eventmobi

MAY 23, 2024

Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Now you need to market your conference , of course! Other sponsors want to help plan and execute the events they support. No pressure!

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Event Marketer

JULY 26, 2024

In addition, the brand hosted the 2024 Jr. Agency: Wasserman) BUMBLE Women-first dating app Bumble kicked off a multiyear partnership with the WNBA during AT&T WNBA All-Star 2024. Consumers on Bumble with the “basketball” interest badge also received local market game day reminders, exclusive content and updates on experiences.

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Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

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Event Marketer

MARCH 1, 2024

So we have to look at other ways that are off the page and offline to market to our fans. music festival—until Cali Vibes 2024, that is. s sponsorship kept the good vibes going beyond the festival, too. More scenes from Cali Vibes 2024: Photos: Courtesy of American Weed Co. From Feb 16-18, American Weed Co.

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SpotMe Blog

OCTOBER 7, 2023

You can also push notifications about sponsorships, exhibits, and speaking sessions to draw more traffic. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. For this Games, Air Canadas focus was really about every boarding pass as a connection.

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Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” Pinterest’s Coachella debut aligned with its broader Gen Z-centric marketing strategy for 2024.

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Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Event Sponsorship. Event Technology.

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Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The 2024 Global Meetings & Events Forecast by American Express Global Business Travel confirms our industry’s commitment. Let technology prove event sponsorship value.

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Expo Pass

JANUARY 3, 2024

As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024. Attend these stellar conferences in 2024. What better way to start the year than filling out your calendar with event planning conferences for 2024? Win big with event sponsorship. What a year it’s been!

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Event Marketer

NOVEMBER 14, 2024

“We wanted to make sure that the activation felt very lively and that we had video running everywhere since we’re a content network,” says Sherry Pitkofsky, vp-brand strategy and marketing at The E.W. Scripps Company More on Women’s Sports: WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix How e.l.f.

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Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. We’re happy to report that we had double-digit growth in the market.”

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Event Marketer

NOVEMBER 6, 2023

Looking ahead to the 2024 event, McDonald says wellness will continue to play a significant role in the experiential strategy. “We With this year’s event in the rearview mirror, planning is already underway for Black Magic Reimagined 2024, which McDonald says “will be at different capacities, and will be more frequent than just one summit.

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

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Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Event Marketer: It’s not often that we see attendees inspired to take selfies with stickers in the restrooms. How did this idea come about? It was a fun experiment and it worked.

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