2024 Marketing Sponsorships 
Event Marketer
MARCH 7, 2025
Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
Event Marketer
NOVEMBER 7, 2024
Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. More Scenes from Money20/20 USA 2024: Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?
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Event Marketer
NOVEMBER 7, 2024
Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. For the 2024 U.S. Grand Prix , Oct.
Event Marketer
OCTOBER 16, 2024
markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]
Event Marketer
DECEMBER 23, 2024
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Event Marketer
DECEMBER 20, 2024
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. For this Games, Air Canadas focus was really about every boarding pass as a connection.
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