Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

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Event Marketer

DECEMBER 30, 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. CES 2024: We Came, We Saw, We Recapped the Best Exhibit Experiences Unexpected textures, appearances and pivots.

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Event Marketer

JANUARY 20, 2025

And over in Los Angeles, Urban Decay is activating its sponsorship as the official beauty sponsor of the WNBAs Los Angeles Sparks by doing players makeup before games and media appearances. A Fan-centric Vision for Sporting Events When your event is described as Coachella meets track meet , you know youre breaking new ground.

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Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Event Marketer

NOVEMBER 14, 2024

Scripps Company More on Women’s Sports: WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

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Event Marketer

NOVEMBER 5, 2024

This was the second showing of the Race Day experience, following the launch of the Race Day watch party at Mercedes-Benz Stadium in Atlanta during the 2024 Canadian Grand Prix in June. Ahead of the U.S. Fans also came away with a branded tote bag.

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Event Marketer

JANUARY 23, 2025

We have different stations throughout that celebrate the journey and the behind-the-scenes, and so you can get coffee and snacks at the craft services area, we have the screening room for panels, were going to have gaffers tape on the floor to mark things out, so that it really feels like home to this community.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Event Marketer

APRIL 17, 2024

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Photo credit: Factory 360 The post How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences appeared first on Event Marketer. team to make sure that we have as much communication visibility as possible.”

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Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 17-18, at MetLife Stadium in East Rutherford, NJ.

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Event Marketer

FEBRUARY 27, 2024

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote. Events are impactful. Events are memorable.

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Event Marketer

SEPTEMBER 4, 2024

26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. 8, we’ve rounded up some of 2024’s top sponsor experiences. During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch.

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Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. On Tuesday, the 2024 CEM graduates walked the stage to join more than 4,000 CEMs around the world.

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Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.

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Event Marketer

MARCH 17, 2025

A NIMBLE APPROACH In 2024, the brand rolled out a mobile Irish pub experience at ShamROCK dubbed Tully Tavern. Patricks Day sponsorships core to its strategy, its IRL marketing efforts also expand beyond the holiday (look no further than the brands partnership with the New York Mets). Patricks Day parades, events and activations.

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Event Marketer

NOVEMBER 21, 2024

branded car driven by Legge in the 2024 Indy 500, which was parked on-site. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat How the Final U.S. And, adding to the atmosphere were nods to Swift. Agency: Purdue Brand Studio.

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Event Marketer

MARCH 27, 2024

In a bid to showcase both its heritage and digital-forward mindset at the 2024 event, Morgan Stanley furthered its mission to make golf more accessible with touchpoints that appealed to the sport’s multigenerational, and increasingly diverse, fan base. The brand implemented a new, more curated approach to hospitality this year.

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Event Marketer

OCTOBER 30, 2024

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. 23 that kicked off the 2024 South Beach Wine & Food Festival (SOBEWFF). 23 that kicked off the 2024 South Beach Wine & Food Festival (SOBEWFF).

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Event Marketer

MARCH 15, 2024

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The agenda includes a full day of intimate performances by emerging musicians, like Jimi Brass.

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EventSource

FEBRUARY 27, 2024

A variety of delicious wines was served throughout the event, with sponsorship from Grapefully Yours , known for their offerings, including customized labels for wedding and event souvenirs. The post WPIC Hosts 2024 Wedding Awards Gala appeared first on Toronto & GTA Weddings & Special Events Blog.

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Event Marketer

FEBRUARY 22, 2024

Swing Through the Game and Go Retro Arcade: Photos: Courtesy of Ticketmaster The post NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade appeared first on Event Marketer. Attendees also received scratch-off tickets revealing Ticketmaster prizes and, in some cases, Ticketmaster gift cards.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. At the 2024 Experiential Marketing Summit, we’ll break down the new KPIs, challenge you to rethink what you are or what you are not measuring, and help you develop stronger roadmaps for success. Events are… a community. We’ll see you in April.

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Event Marketer

JANUARY 14, 2025

In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on Event Marketer. Agency: Factory360.

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Event Marketer

MARCH 6, 2024

Patrick’s Day 2024 parade, and enact a digital takeover of the L.A. Patrick’s Day 2024. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. Live entertainment complex. More Holiday-themed Activations: Guinness’ Kinetic Tile Installation Invites St. Agency: Taylor Strategy.

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Smart Meetings

DECEMBER 19, 2023

CLEANPOWER 2024 will continue to present a sustainability sponsorship and look at further ways to have sustainability at the core of their event design. On the Horizon for 2024 and Beyond Businesses, take note! The post Circularity: The Biggest Shift for Trade Shows in 2024 appeared first on Smart Meetings.

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Event Marketer

JULY 26, 2024

In addition, the brand hosted the 2024 Jr. Agency: Wasserman) BUMBLE Women-first dating app Bumble kicked off a multiyear partnership with the WNBA during AT&T WNBA All-Star 2024. Finally, there was a Mural Wall “inspired by the duality of pool basketball, where competition meets relaxation” that fans could help create.

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Event Marketer

MARCH 1, 2024

music festival—until Cali Vibes 2024, that is. s sponsorship kept the good vibes going beyond the festival, too. More scenes from Cali Vibes 2024: Photos: Courtesy of American Weed Co. s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer. From Feb 16-18, American Weed Co. Let’s go.”

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Event Marketer

MARCH 11, 2024

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. The post Live from SXSW 2024: Six Brands Catalyzing Connections in Austin appeared first on Event Marketer. And stay tuned for more coverage.) AUDIBLE Have you ever ridden a Ferris wheel in downtown Austin?

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Event Marketer

NOVEMBER 30, 2022

And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations. So we tapped five brands for their pro tips on making the most of event budgets in 2023 and beyond.

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Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

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Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The next day, The Athletes Foot hosted a VIP event recognizing the De La Salle Girls Flag Football Team, who participated in the 2024 Nike Football Kickoff Classic. 6, but that wasnt all that went down at The Fillmore.

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Event Marketer

MARCH 24, 2025

In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024. ZipRecruiters 2024 Annual Employer Survey found that 40 percent of companies support a combination of in-office and remote work. Its on par with national trends.

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Event Marketer

NOVEMBER 6, 2023

Looking ahead to the 2024 event, McDonald says wellness will continue to play a significant role in the experiential strategy. “We With this year’s event in the rearview mirror, planning is already underway for Black Magic Reimagined 2024, which McDonald says “will be at different capacities, and will be more frequent than just one summit.

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Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation.

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