Event Marketer

OCTOBER 24, 2024

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.

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2025 Trade Shows Event Marketing Marketing 253

Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data.

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2025 Automotive Trade Shows Transportation 278

Event Marketer

JANUARY 24, 2025

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting.

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2025 Trade Shows Apparel Retail 289

Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

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2025 Event Marketing Trade Shows Marketing 244

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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2025 Trade Shows Technology Event Marketing 290

Event Marketer

JANUARY 27, 2025

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. Experiences that fulfilled the promise of CES.

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2025 Automotive Trade Shows Transportation 265

Event Marketer

APRIL 2, 2025

Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Whats surprising is that this space, used for just about every trade show here, usually doesnt see anything beyond posters and banners and maybe a few small-scale activations. Mattel, Canada Goose and P&G. And its huge!

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Trade Shows 2025 Retail Ecommerce 130

Event Marketer

MARCH 7, 2025

Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking?

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2025 Trade Shows Banking 2024 214

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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2025 Tech Technology Event Marketing 278

Event Marketer

JANUARY 9, 2025

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?

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Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

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2025 Sustainability Entertainment Technology 300

Event Marketer

MARCH 11, 2025

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. But its not just design. Photo credit: Anna Huddleston Have a story idea?

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2025 Trade Shows Sustainability Social Media 179

Prestige Events Magazine

FEBRUARY 25, 2025

The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced RX Global as the headline partner of its signature 2025 Global Policy Forum.

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2025 Trade Shows Travel Marketing 235

Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. Its all about empowering people, Allison Fishman, vp-marketing at Bosch Power Tools, told EM.

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2025 Trade Shows Marketing Event Marketing 213

Event Marketer

MARCH 5, 2025

Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.

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Retail 2025 Apparel Trade Shows 205

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

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2025 Trade Shows Meetings Education 165

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 165

Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.

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2025 Tech Event Marketing Marketing 189

Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year.

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Prestige Events Magazine

DECEMBER 18, 2024

Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars. I look forward to seeing what the show team has in store for 2025!’

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Catch up on all of this years weekly trends here.

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2025 Trade Shows Speakers Event Marketing 241

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows 278

Trade Shows 2025 Education Event Marketing 278

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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Trade Shows Retail 2024 2025 237

Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. 2025 lands in Houston, Texas, Dec. This year was no exception.

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Trade Shows 2024 Education 2025 245

Event Marketer

JANUARY 27, 2025

The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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2025 Technology Sports Entertainment 130

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead.

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Trade Shows 2025 2024 Fashion 278

Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. Access more of our CES 2025 coverage here. And from a design strategy perspective, there certainly was.

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2025 Sustainability Technology 2017 298

Event Marketer

JANUARY 15, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, its The SNL50 Experience. 1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan.

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2025 Travel Marketing Trade Shows 278

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Want us to cover your booth?

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Healthcare Tech 2025 Transportation 261

Event Marketer

MARCH 26, 2025

Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, paintings, photo ops, swag, animal meet-and-greets and relaxation areas, all mapping back to the shows Festival of the HeARTS theme. Luckily, a dj was keeping the energy up.

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Conference Trade Shows 2025 Transportation 165

Event Marketer

JANUARY 17, 2025

More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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Speakers Food and Beverage Conference 2025 278

Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.

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Apparel 2025 Travel Marketing 264

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer. Warner Bros.

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2024 Trade Shows 2025 Retail 290

Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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2024 Trade Shows 2025 Tech 299

Event Marketer

MARCH 7, 2025

The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubiks cube suspended in the air and surrounded by disco lights and bumping music. Lets download the best design and engagement ideas from a show floor all about hands-on play. Or, shall we say, squish.

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