Event Marketer

JANUARY 9, 2025

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?

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Event Marketer

OCTOBER 24, 2024

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.

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Exhibitor Magazine

OCTOBER 14, 2024

Exhibitor Group is excited to announce applications are now being accepted for a limited number of Certified Trade Show Marketer (CTSM) scholarships f.

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Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. Access more of our CES 2025 coverage here. And from a design strategy perspective, there certainly was.

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Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Event Industry News

JUNE 19, 2019

Shane Hannam, portfolio director at IBTM, commented: “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1bn by 2025.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Ins'Tent

SEPTEMBER 24, 2024

Trade shows are great business opportunities to drive brand awareness and acquire new customers. Trade shows are expected to be more competitive than ever, so it’s essential for businesses to thoughtfully plan their presence. What is a trade show?

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Exhibitor Magazine

JUNE 16, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, is excited to announce the public launch of a href=".

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Prestige Events Magazine

DECEMBER 18, 2024

Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars. I look forward to seeing what the show team has in store for 2025!’

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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Event Marketer

JANUARY 8, 2025

We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. Deep data and analytics. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech.

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Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. 2025 lands in Houston, Texas, Dec. This year was no exception.

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Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer. Warner Bros.

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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Exhibitor Magazine

AUGUST 25, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, is excited to announce the launch of Save Your Seat r.

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Smart Meetings

OCTOBER 11, 2024

She described the dynamic as a partnership with the hosted buyer trade show as the strong heart making space for partners to create their lively activations on the show floor and beyond. There is often a disconnect between marketing and business events and we’re aiming to close the gap,” she said.

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Event Marketer

JANUARY 8, 2025

Now on-demand, a power-panel from the Marketing Innovators Studio on the CES 2025 floor… The post CES 2025: Harnessing AI for More Human Brand Experiences appeared first on Event Marketer.

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Event Marketer

JANUARY 8, 2025

Now on-demand, a power-panel from the Marketing Innovators Studio on the CES 2025 floor… The post CES 2025: Harnessing AI for More Human Brand Experiences appeared first on Event Marketer.

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MeetingsNet

OCTOBER 4, 2024

She then drilled down on the previous year’s attendee feedback for CREB’s other marquee event: the housing-market forecast conference held each January. From that, she found opportunities to improve. For instance, “people said they wanted compelling content but didn’t want to run around to so many breakout sessions,” she says. “So,

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Event Industry News

JANUARY 28, 2021

Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,

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Guidebook

DECEMBER 19, 2024

For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. In this post, well explore how to strategically market your event app alongside registration. Heres why this works for event organizers : 1.

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Smart Meetings

OCTOBER 14, 2022

Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. More than 1,600 people participated in MPI education over the course of the event. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ. — SmartMeetings (@SmartMeetings) October 13, 2022.

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Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

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Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.

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PCMA Convene

SEPTEMBER 16, 2024

(Courtesy r.World) The stackable, takeaway-style coffee cups that show organizers introduced last spring at WasteExpo 2024 , the largest waste and recycling trade show and conference in North America, weren’t meant to be thrown away, composted, or recycled.

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EventMB

AUGUST 15, 2024

More Information TECH PROVIDERS Category: Best Event Management Platform Swoogo | A Hyper-Customizable Event Management Platform Swoogo is an intuitive event management platform that delivers registration, marketing, and event logistics. More Information OTHER SUPPLIERS Category: Best Destination Marketing Organization (Outside the U.S.)

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MeetingsNet

APRIL 20, 2023

April 22 is Earth Day, a time for those in our industry to consider the substantial environmental impact of holding meetings, conventions, and trade shows. and is initially expanding into 14 markets: San Francisco; Seattle; Los Angeles; Silicon Valley; Boston; New York City; Chicago; San Diego; Washington, D.C.;

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Eventscase Blog

DECEMBER 18, 2024

May 2024 Event Technology Forum : We showcased our solutions and built relationships with potential clients in the UK market. November 2024 Event Tech Live 2024 : At Europes premier event technology trade show, we showcased innovations including EVA and enhanced on-site services.

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PCMA Convene

OCTOBER 9, 2024

Talia Bender Small FQ started when Shelley Zalis, now CEO, attended the Consumer Electronics Show in 2013 and felt “ tired of being an only and lonely ,” so she invited other female attendees at the conference (an estimated three percent at the time) to walk the trade-show floor with her.

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Smart Meetings

OCTOBER 14, 2022

Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. More than 1,600 people participated in MPI education over the course of the event. SmartMeetings (@SmartMeetings) October 13, 2022. JT Long (@SmartMtgsJT) October 12, 2022. “We

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Event Marketer

JANUARY 17, 2025

More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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SmartMeetings

OCTOBER 20, 2016

Many of these we’ve introduced in response to research, delegate feedback and market trends. CNTV explained how video can be used all year round as part of an event’s marketing campaign of customized content and the trend towards live video. LVCVA developed the trade show booth over the past year in partnership with Inhance Digital.

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Unique Venues

FEBRUARY 28, 2023

The bad news is that many venues are still trying to catch up on the loss of recurring business experienced the past three years and are desperately looking for ways to rebuild the pipeline of prospective business for 2024, 2025, and beyond. There are dozens of different ways to harvest new contacts for your CRM.

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Event Industry News

NOVEMBER 13, 2024

Meet the Event Industry News team at this year’s Event Sustainability Live, the Event Industry News Hub will be your go-to spot to connect, plan, and explore the full potential of digital marketing and advertising for your brand in 2025 and beyond. This is your opportunity to book a meeting with our team, discuss upcoming […]

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Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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