Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report
Event Marketer
OCTOBER 9, 2024
By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent). And census data shows an “acceleration” happening right now as the next generation is poised to represent 75 percent of the workforce within the next five years.
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