2030 Marketing Trade Shows 
Event Marketer
JANUARY 18, 2022
In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Agency: Impact XM ).
Event Marketer
OCTOBER 9, 2024
By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent). And census data shows an “acceleration” happening right now as the next generation is poised to represent 75 percent of the workforce within the next five years.
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Smart Meetings
OCTOBER 18, 2023
billion by 2030.” Respondents also confirm the importance of trade shows, exhibitions and conferences. Accor aims to reduce its own carbon emissions by 46% by 2030, and 5,500 Accor hotels have earned or are currently earning an external sustainability certification. billion in 2024.
Prestige Events Magazine
NOVEMBER 23, 2022
The agreement affords Svenska Möten’s venues the benefit of IACC’s global perspective on the market and will enable both organisations, and their members, to share ideas and global learnings in the spirit of education and the advancement of the industry.
Eventscase Blog
FEBRUARY 6, 2025
According to a recent report, the global market for artificial intelligence solutions in events will reach $2.9 billion by 2030. Organisers can also automate marketing campaigns, segmenting audiences based on previous behaviour and adjusting communications in real time to maximise results. No technical skill is required at all.
Event Industry News
JUNE 1, 2022
Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).
Event Industry News
NOVEMBER 24, 2022
The agreement affords Svenska Möten’s venues the benefit of IACC’s global perspective on the market and will enable both organisations, and their members, to share ideas and global learnings in the spirit of education and the advancement of the industry.
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