Expo Pass

FEBRUARY 15, 2023

To encourage your creativity, we’ve put together a list of five trade show booth ideas. You can be that cool kid by using VR and AR in your trade show booth. You’ll be the coolest exhibitor in the trade show! Take your competition beyond the trade show by hosting a photo-based competition using social media.

Trade Shows 147

Trade Shows Social Media Advertising Transportation 147

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Spend a few minutes with trade show marketer Sabrina Gonzales of Shutterstock, who relies on lead scanning and sales alignment to get results. Sharpen your pencils, friends.

2023 283

2023 Trade Shows 2024 Event Marketing 283

Smart Meetings

APRIL 10, 2025

Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. Contact Smart Meetings to work with you with any of the ideas listed in this article.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. And do emails still work? What about promotions? Start with “Why?”.

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. As a final HOORAH, we’ve compiled a short review of the Top 6 articles to help you review your wins and plan for 2024.

2023 107

2023 2024 Sponsorships Sustainability 107

Event Age by Swapcard

AUGUST 11, 2023

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead.

Trade Shows 78

Trade Shows Tech Sustainability Technology 78

Marketo Events

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic. What might you implement after reading this article?

Marketing 167

Marketing B2B Trade Shows Social Media 167

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make sure you have everything you need for success.

Trade Shows 104

Trade Shows Conference 2021 2020 104

GEVME

NOVEMBER 25, 2021

This article will answer the top FAQs about virtual events—from why it is a must in this day and age, the virtual platforms to explore to the best practices that will make every virtual event a surefire hit. Read this article to get more sense on why it makes sense for you to host virtual events. What are the types of virtual events?

Social Media 284

Social Media Trade Shows Event Ideas Speakers 284

Conferences that Work

AUGUST 24, 2020

Unlike older books, it covers the impact of digital technology (apps, online meetings, and social media marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in trade shows, accessibility, and wellness in a fairly short book. No related posts.

Meeting Design 324

Meeting Design Meetings 2009 2013 324

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

Trade Shows 64

Trade Shows 2001 Advertising Education 64

Eventtia

APRIL 25, 2019

This article highlights how industry trends in experiential marketing can help plan your next event, trade show, or meeting. As an event planner, one of your biggest goals is to provide an experience that attendees will remember.

Corporate Events 95

Corporate Events Marketing Trade Shows Events 95

Event Marketer

APRIL 17, 2023

Trade shows are the perfect place to inadvertently get yourself over-exhausted because you just stay out—going out with clients, talking all day and then going out to dinner. Showcase work samples, articles, links and media in the Featured section. “I talk a lot in my courses about personal and social competence. Colliver says.

Trade Shows 311

Trade Shows Consulting 2009 Meetings 311

Smart Meetings

FEBRUARY 5, 2019

Hotels, destination management companies, tourism-dependent restaurants and New Orleans & Company issued press releases, contributed articles and leveraged every conceivable marketing channels to tell the story of a reborn city. We chose to meet potential clients at trade shows or at their office.

2004 203

2004 2005 Hospitality Tourism 203

GEVME

DECEMBER 19, 2019

Here’s what some people are saying: “ Trade shows are a waste of money.”. “We In today’s world, where pretty much everything is digital and online, and where businesses are having to spend increasingly more on online marketing channels, nothing seems to beat face to face meetings. Does Google really need those from a trade show?

Trade Shows 156

Trade Shows Conference Events Speakers 156

Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. What on Earth is that?

Event Marketing 111

Event Marketing Marketing Advertising Trade Shows 111

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 221

2023 Food and Beverage 2022 Transportation 221

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 92

Event Marketing Marketing Trade Shows Social Media 92

SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Ask the speaker to write an article that can be reprinted with your company logo and given away free at the booth. The speaker can be in the booth, autographing the article. Print the article in your company newsletter or magazine for those who could not attend.

Trade Shows 75

Trade Shows Speakers Meetings Education 75

Event Marketer

SEPTEMBER 23, 2024

The seating arrangements at Article One’s booth were seamless with neutral-toned pedestal displays juxtaposed against a vivid background. Who knew that celluloid frames were starting to make inroads into the eyewear market back in the 1930s? Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

2024 279

2024 Sports Fashion Tech 279

Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Surely, we can do better than that!

Trade Shows 52

Trade Shows Marketing B2B Technology 52

Eventory

JUNE 26, 2018

Reading Time: 8 minutes There are plenty of reasons why you have considered presence of your company at a trade show. In order to gain this ability, it is worth familiarizing yourself with trade show tips for exhibitors presented In this article. TIP #10 Free stuff is always a must in a trade show booth.

Trade Shows 68

Trade Shows Social Media Marketing Technology 68

Eventtia

NOVEMBER 12, 2024

This article helps you discover the best Swoogo competitors and alternatives. Event planners across various industries, including corporate planners, associations, trade show organizers, and conference coordinators, benefit from Swoogo’s features. It’s popular among conferences, trade shows, and academic events.

2024 62

2024 Social Media Trade Shows B2B 62

Social Tables

AUGUST 4, 2017

By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. MeetingsNet is the leader in the industry by offering high quality, engaging content for market-segmented meetings, planning meetings, and incentives. Trade Show News Network. Event Marketer. Click To Tweet.

Event Planning 117

Event Planning Trade Shows 2002 Social Media 117

atEvent

AUGUST 27, 2019

This article is a guest contribution from HubSpot , published with permission. If you've been reading the HubSpot blog, you know there's a great deal of talk about inbound marketing and the ineffectiveness of outbound marketing techniques like direct mail, cold calls, and trade shows. Contradiction?

Conference 79

Conference Marketing Trade Shows Events 79

Attendease

JANUARY 12, 2021

If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. It makes sense in that situation to award points every time someone speaks with a new person!

Trade Shows 259

Trade Shows Events 2020 Conference 259

Attendease

JANUARY 12, 2021

If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. This article was written by Andrew McMaster, Swag.com’s resident content marketing specialist. It makes sense in that situation to award points every time someone speaks with a new person!

Trade Shows 259

Trade Shows Events 2020 Conference 259

Event Farm

SEPTEMBER 28, 2017

This shift in individualized consumerism means a shift in how we market. Standard metrics and basic prospect information aren’t strong enough engagement indicators, nor do these things enable marketers to maximize their efforts. As marketers, we must include an experiential channel in our overarching strategy.

Marketing 187

Marketing Trade Shows Social Media Technology 187

Maritz Global Events

JANUARY 21, 2020

When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for Trade Shows. Immediate Automated Trade Show Follow-up. Staying Top of Mind: A Crucial Part of Trade Show Lead Retrieval.

Trade Shows 52

Trade Shows Wireless Technology Event Marketing 52

Attendease

MAY 1, 2019

As Shawna McKinley notes in an article for the Event Manager Blog , “Even with a good composting and recycling program at the venue, a mid-sized corporate trade show with around 5,000 attendees will still go through tons of waste.”. Image Source ). Image Source ).

Sustainability 285

Sustainability Transportation Education Event Apps 285