This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.
Overall, there appeared to be a little less investment compared to previous yearsin addition to holes left by the likes of Google and automotive brandsbut there was plenty of innovation and inspiration (and newcomers) to give experience trackers something to talk about. And for all our coverage from the show this year, click here.
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. 58, featuring more than 2,400 exhibitors, including 580 first-time participants, and bringing on whats next for automotive innovation and customization.
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
Tradeshows are a golden opportunity for companies to shine. For hosts, a knockout tradeshow is an A+ marketing move. Done right, a seamlessly executed tradeshow can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. Four electric SUV models and four electric bike concepts were on display for attendees to peruse.
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a tradeshow for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.
After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .
In the end, the global tradeshow, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Agency: NParallel).
As tradeshow properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. smart toilet. 3, leaned into that narrative.
But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. Naturally, extraterrestrial life presents a new demographic for marketers. How about the CPG mascot wars?
After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .
Many in Southern Nevada saw the return to higher leisure occupancy levels as practice for when conventions re-open the tradeshow doors this month. The SEMA Car show is usually one of the largest to visit the city each year. Tradeshows and exhibits afford the touch and feel element that buyers yearn for.”.
Tradeshows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your tradeshow calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.
It's a reality that organizers of the SEMA Show , which takes place November 5 to 8 at the Las Vegas Convention Center, know well. In response, the team decided to launch the #DriveTheVote initiative , notes Karen Bailey-Chapman , SEMA’s senior vice president for public and government affairs.
One that all businesses look forward to are tradeshows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a tradeshow this year, here is a list of the 11 Top 2022 tradeshows in the US that you want to watch out for: .
TradeShows - Tradeshows give companies in a specific industry the opportunity to showcase their products and services. Whereas most conferences are open to the public, tradeshows usually require a screening process for buyers, company reps, and press. CES (Consumer Electronics Show). Orlando, FL.
Tradeshows. This year it offers its first all-digital show. The annual tradeshow, which began in 1967, features presentations and product introductions in the consumer electronics industry, touching on “every aspect of the tech sector.”. Influencer Marketing Conference. Influencer Marketing World.
Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.
Virtual conferences, summits, exhibitions, tradeshows, meetings, trade fairs, educational fair events, anything – they have to be detail oriented and snappy with the planning and execution of events at the same time. GPJ India is a subsidiary of GPJ worldwide, the world’s #1 ranked experience marketing agency.
The solution was collaborative — the content, sales, and marketing teams worked together to develop scores of barter agreements and strategic partnerships that significantly increased the international marketing reach without incurring advertising costs. What can we be the best in the market at? The challenge?
Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). Marketing and graphic design for Accent Imaging, a printer and copier company in North Carolina. AASA is co-owner of AAPEX [Automotive Aftermarket Products Expo], a top 50 U.S. tradeshow.
Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. We are completely sector agnostic, delivering work in tech, automotive, F&B, finance, property, charity, travel, sport and FMCG. . 17 years on, Kemosabe still run all of their European marketing.
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. There is no one-size-fits-all. These are our 7 tips!
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. There is no one-size-fits-all. These are our 7 tips!
But: Market demand has led some event organisers to jump the gun and hastily rush into integrating matchmaking features into existing software. In turn, there may be other developers who want to inform themselves as visitors about trends in upstream industrial levels, such as automotive developers at a tradeshow for the supply industry.
But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. It’s very complex to make a car, but that’s actually a relatively commoditized skillset compared to the design and the marketing.
In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. But no more.
The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content