Eventinterface

JULY 2, 2016

When you secure a spot at a trade show or event, do not go in all guns blazing. Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages.

Conference 124

Conference Trade Shows B2C Social Media 124

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Industry News

JUNE 12, 2018

Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk). Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt).

Trade Shows 49

Trade Shows B2B B2C Retail 49

Endless Events

OCTOBER 19, 2018

Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold. You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. Trade shows, exhibitions, and brand activation. Event Marketer.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore. Here’s fifteen.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

Event Industry News

JANUARY 28, 2021

Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,

Conference 88

Conference Food and Beverage B2B B2C 88

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting. Strengthen your brand’s digital presence.

Social Media 98

Social Media Advertising B2B B2C 98

Bizzabo

JANUARY 15, 2019

A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. Cybersecurity.

2019 102

2019 B2B B2C Events 102

Hubilo Blog

FEBRUARY 5, 2019

With every year that passes by, event industry and trade show sector has something new to engage the audience. So, here is an article showcasing the latest trade show tech trends for the current year of 2019. To know more about the event technology to be used in trade shows for 2019, read here.

B2C 61

B2C Trade Shows 2019 B2B 61

Bizzabo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show). Las Vegas, NV. Future Festival: Orlando.

Tech 168

Tech 2019 Conference Technology 168

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim. The Road to Festivalisation.

B2C 69

B2C Meetings Sports Trade Shows 69

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. Where do you possibly begin? We’re here to help!

B2B 52

B2B B2C Trade Shows 2023 52

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

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B2B Social Media Marketing Events 130

Social Tables

MARCH 22, 2024

Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. What’s impacting your industry most?

Hospitality 78

Hospitality 2024 Conference Tourism 78

Bizzabo

NOVEMBER 30, 2018

B2B event marketing is just as important as B2C events. Sales and marketing experts Wednesday Relations hosts a seminar called “Building B2B marketing excellence” that teaches attendees how to properly communicate and market to their customers in the B2B SaaS space. Trade Shows / Expos.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events. Instead, the trade show was hosted by IDG World Expo.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bonjour Events

FEBRUARY 22, 2019

As people continue to turn to reusable coffee cups, they’ll become an even more useful and desirable giveaway for both B2B and B2C brands. This is just a small collection of branded items, there are thousands on the market to suit every industry and niche – take a look through In The Bags extensive. Power Banks.

B2C 40

B2C Banking Trade Shows B2B 40

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 52

Social Media Advertising B2B B2C 52

Hubilo Blog

FEBRUARY 24, 2022

With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. Experiential Marketing Summit (EMS). The Event Planner Expo hosts top business leaders in the events, marketing, and hospitality industry.

2022 52

2022 Conference B2C Event Tech 52

Certain

JUNE 21, 2017

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. But no more.

B2C 30

B2C B2B Retail Fashion 30

Converve

MAY 21, 2019

But: Market demand has led some event organisers to jump the gun and hastily rush into integrating matchmaking features into existing software. In turn, there may be other developers who want to inform themselves as visitors about trends in upstream industrial levels, such as automotive developers at a trade show for the supply industry.

B2C 40

B2C Meetings B2B Automotive 40

Eventscase Blog

FEBRUARY 8, 2024

It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. It should offer a user-friendly interface, customisation options, and integrated marketing tools to promote the event effectively.

Social Media 52

Social Media Advertising B2C Event Apps 52

Bizzabo

APRIL 13, 2018

Why You Should Attend: As a dedicated conference to virtual reality, this conference is home to world premiers of VR games and interactive technology available to the market. In addition to that, companies are also invited to pitch their brilliant XR business ideas in the market. 4) WWDC 2018 - Worldwide Developers Conference.

2018 62

2018 Technology Conference B2B 62

Socio Events

FEBRUARY 28, 2023

Of course, the following events never go out of style: Birthday parties Weddings Conferences Sales meetings Trade shows However, the event industry is much bigger than that, especially in 2023. Market your services If you’re an independent event planner, you’ll need to start promoting your services.

2023 52

2023 Trade Shows Event Planning B2C 52

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. We’ve won the People’s Choice Award for Favorite Tech Event Supplier for three years in a row, are a market leader on G2Crowd, and have 5/5 Customer Service rating on Capterra.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Bizzabo

AUGUST 30, 2019

12 Forbes Event Marketing Examples. Just make sure that you're able to entertain your attendees in unique ways and that your next conference, expo, or trade show isn't just another run-of-the-mill event. Try hosting one after your next event and see if the experiential marketing tactic works for your organization.

Healthcare 48

Healthcare 2019 Speakers Conference 48