Event Marketer

MARCH 15, 2024

YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and Trade Show in Phoenix (Jan.

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Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 As the nation continues its recovery, the industry is paving the way for future growth and innovation.

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Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

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Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What Kinds of Shopping Motivate Attendees? And to actually close a sale on site?

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Smart Meetings

DECEMBER 26, 2024

Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. and international conferences and found that from the main stage to the booths and in the hands-on labs, the focus was on taking real action based on what is happening in convention rooms today.

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Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.

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Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

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Event Marketer

MARCH 26, 2025

Joe Sorrentino, chief events officer for the North American Veterinary Community (NAVC), says the organization is leaning more into experiential with engaging activations around the hall to separate VMX from the traditional medical conference format. Luckily, a dj was keeping the energy up.

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Smart Meetings

MAY 18, 2023

Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Destination Marketing Organizations can help you do this in new cities. Share it widely and refer to it often.

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Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall.

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Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. Read the full article at Conferences That Work The post You’re right! About trade show appointments.)

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Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.

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Event Marketer

JANUARY 17, 2025

It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. She casually asked the audience for a show of hands of people who consider themselves non-drinkers. And so, it can be very hard for some people.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said. Events are memorable.

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Prestige Events Magazine

DECEMBER 18, 2024

Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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Eventmobi

SEPTEMBER 11, 2023

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

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Event Marketer

JANUARY 9, 2025

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

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Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. And when they show up, how do we get them involved?

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. And so the delivery method was just as important to show that we were actually staying ahead of the game.”.

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Event Marketer

JANUARY 24, 2022

And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins. Following are 12 steal-worthy strategies, from conferences, to festivals, to trade shows, to hospitality experiences.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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Event Marketer

JANUARY 22, 2025

EDPA members are invited to bring their corporate end-user clients with them to EMSso your clients can experience the Experiential Marketing Summit for themselves at no additional charge. The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. The rules: RULE 1.

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EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link]. More information about the Event Manager Blog’s sponsored posts.

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Event Marketer

NOVEMBER 28, 2023

Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas, Oct. ” Sound-off virtual calls? No more, said the creators of the latest U.S.

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Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. And on this list, that distinction is key.

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Velvet Chainsaw

FEBRUARY 21, 2019

Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

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The MICE

OCTOBER 21, 2024

The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Additionally, Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center stand out as large conference venues in Europe.

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Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Get started by asking yourself questions like: What types of events do I plan (conferences, trade shows, meetings, etc.)?

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Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Want us to cover your booth?

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Eventmobi

FEBRUARY 18, 2021

Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. And event organizers need to show that they can deliver. Foot traffic has long been a key measure of event ROI, especially at trade shows. You can also help them to improve their own marketing strategies.

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Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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