Eventmobi

SEPTEMBER 11, 2023

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

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Event Marketer

AUGUST 18, 2024

Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply Co., We’re definitely raising the bar.

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Smart Meetings

APRIL 8, 2025

If youre looking for a mix of inspiration and hands-on strategies for planning amazing events, this book is definitely worth checking out. It covers essential topics such as marketing, management, and planning, and includes a handy checklist to guide readers through the process.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. People thought, OK, now I definitely have to get to Panasonic’s booth.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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Event Marketer

MARCH 17, 2025

Nostalgia definitely met whats next in tech here. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. SmarterDX invited attendees to get an etch-a-sketch of themselves by an artist and keep the toy as a memento, another nostalgia moment. Want us to cover your booth?

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Marketer

FEBRUARY 23, 2025

Considered taboo by many brands, restrooms are still an unexpected place to activate, especially at trade shows and business events, and yet they can prove a unique space to create memorable moments and impressions and impact the overall event experience. The trick, of course, is to get it right. Want us to cover your booth?

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Event Marketer

OCTOBER 2, 2023

It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes). Gone are the days of the stress ball you found on the trade show floor.

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Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. He also shared a new definition of “Leads as a Service,” evolving from Software as a Service (SAAS).

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Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result?

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PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Marketing an in-Person Event During COVID.

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Eventscase Blog

FEBRUARY 6, 2025

According to a recent report, the global market for artificial intelligence solutions in events will reach $2.9 Organisers can also automate marketing campaigns, segmenting audiences based on previous behaviour and adjusting communications in real time to maximise results. billion by 2030. No technical skill is required at all.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Eventory

MARCH 8, 2018

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. What on Earth is that?

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GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. 2Heads has gone out of the box and looked laterally to engage new suppliers that may come from a different but relevant industry background to deliver projects to trade shows and events. Some say it’s a renaissance for the brand experience.

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Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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GEVME

JUNE 6, 2018

You can call them corporate superheroes or party gurus if you want, but there is really a very simple definition. A corporate event planner career is definitely one that will bring you financial prosperity if you work hard enough. Certified Trade Show Marketer (CTSM). Who is a corporate event planner?

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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PCMA Convene

MARCH 17, 2021

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at trade shows. Here is her story.

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Event Industry News

JULY 10, 2018

This UK’s largest outdoor trade show (OTS) took place at EventCity for the first time from 3-5 July this year. The event was opened in spectacular style when world-renowned British Army parachute team, The Red Devils, parachuted into the EventCity car park to mark the show’s opening on Tuesday, 3 July. .

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

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Event Marketing Marketing Trade Shows Social Media 98

Endless Events

APRIL 12, 2021

The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will.

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Prestige Events Magazine

APRIL 23, 2024

Mike Seaman, CEO at RMG, commented: “I believe that trade shows are inherently sustainable – enabling customers to swap numerous trips for a single visit, but we want Raccoon Media Group to be at the front of that conversation, and to lead the way with sustainability initiatives.

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Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

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Expo Pass

JANUARY 25, 2023

The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit. The Experiential Marketing Summit in Las Vegas centers around showcasing out-of-the-box event marketing and branding. IMEX America.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

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Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

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Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . You need to now look up-market to high-end enterprise clients.

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Smart Meetings

MARCH 24, 2023

market,” she says. Guest speakers from top industry organizations, including Tyson Foods, Aria Resort & Casino and MGM Resorts International will be hosting sessions during this year’s show. These trends will definitely continue to influence the food and beverage industry.”

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