Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

Trade Shows 271

Trade Shows Conference Networking Conference Education 271

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

2025 165

2025 Trade Shows Meetings Education 165

Smart Meetings

MAY 18, 2023

Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Read More : Educational Support Elevates DEI and Could Alleviate Staffing Issues “This is a business issue,” DeShields said.

Trade Shows 246

Trade Shows Education Banking Tourism 246

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Done right, a seamlessly executed trade show can spark major business wins: increased sales, deeper customer connections, and a serious boost in brand awareness. Let’s dive in!

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help. As the official U.S.

Marketing 243

Marketing Event Marketing Trade Shows 2024 243

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. We’re talking, of course, about the 19th annual Experiential Marketing Summit. THE NEW TRADE SHOW BUILD.

Marketing 317

Marketing Trade Shows 2021 2020 317

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Event Marketer

JANUARY 22, 2025

EDPA members are invited to bring their corporate end-user clients with them to EMSso your clients can experience the Experiential Marketing Summit for themselves at no additional charge. The EDPA has always had a great relationship with Event Marketer, says president Chris Griffin. The rules: RULE 1.

Trade Shows 130

Trade Shows Consulting Corporate Events Education 130

Conferences that Work

APRIL 9, 2018

I’ll illustrate with the area where I have most experience: providing education at these meetings. Meanwhile, it’s clear from a review of industry conference programs that large numbers of presentations are accepted from employees of sponsors or trade show exhibitors.

Education 196

Education Meetings 2006 2012 196

Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. In this column, we’ll focus on the preferences influencing education as a motivator (from Part One of the reports). The Learning Tree.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Exhibitor Magazine

JULY 9, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Valerie Kliskey has n. ROCHESTER, MN.

Trade Shows 98

Trade Shows Marketing Corporate Events Education 98

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

Retail 241

Retail Speakers 2024 Sports 241

Event Marketer

MARCH 26, 2025

Were trying to create spaces and experiences where attendees are immersed in their passion and activities outside of just education, he says. Luckily, a dj was keeping the energy up.

Conference 165

Conference Trade Shows 2025 Transportation 165

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 130

Trade Shows Banking Consulting Education 130

Event Marketer

FEBRUARY 7, 2022

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. To introduce the 360 smart bed to attendees, Sleep Number built a sizeable booth featuring a 22-foot-tall, cylindrical LED screen broadcasting educational brand content.

Trade Shows 331

Trade Shows Technology Tech Retail 331

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) Here are a few ideas that could get you thinking: The Power of In-Person Education After a couple of years of sharp, unexpected transition for the events industry, in-person meetings have reemerged—stronger, sharper, and more focused than ever.

Meetings 351

Meetings Education Trade Shows Conference 351

Eventmobi

FEBRUARY 18, 2021

Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. And event organizers need to show that they can deliver. Foot traffic has long been a key measure of event ROI, especially at trade shows. You can also help them to improve their own marketing strategies.

Trade Shows 387

Trade Shows Events 2020 Marketing 387

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. These events foster networking, education, and building a brand’s reputation.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Smart Meetings

MARCH 25, 2024

A Citywide With a Purpose While the emphasis will be once again on empowering attendees with education about how to manage events more efficiently, it will roll out against the backdrop of a city steeped in deep cultural and historic heritage and a fun San Antonio Riverwalk option for getting out and about.

2024 243

2024 Trade Shows Education 2023 243

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Exhibitors who don’t attend education sessions don’t get this one. How are you incorporating education into your show floor?

B2B 244

B2B Food and Beverage Trade Shows Education 244

Exhibitor Magazine

AUGUST 18, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Bob Tibbett has now. ROCHESTER, MN.

Trade Shows 75

Trade Shows Marketing Corporate Events Education 75

Exhibitor Magazine

DECEMBER 1, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Victoria R. ROCHESTER, MN. Conti has.

Trade Shows 75

Trade Shows Marketing Corporate Events Education 75

Exhibitor Magazine

JULY 31, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Erin Lease Hall has n. ROCHESTER, MN.

Trade Shows 76

Trade Shows Marketing Corporate Events Education 76

PCMA Convene

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.

Trade Shows 98

Trade Shows B2B Consulting 2022 98

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Prestige Events Magazine

MARCH 24, 2023

Since 2017, it has been providing complimentary support to the Charity as a member venue, enabling it to enjoy the many marketing benefits on offer to promote its excellent facilities. Its Education and Conference Centre is a modern and accessible meeting space equipped with AV and suitable for ten to 80 people.

Meetings 245

Meetings Trade Shows Retail Social Media 245

Event Marketer

APRIL 27, 2021

How LG is Embracing the Future of Trade Shows with a Virtual Showroom. Each activation includes a vignette where LG offers demos and education highlighting one of its new WashTower units, which use artificial intelligence to improve fabric care. Agency: Lupine, Los Angeles.

Apparel 264

Apparel Trade Shows Fashion Marketing 264

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 246

2023 Trade Shows Sustainability Education 246

Exhibitor Magazine

FEBRUARY 19, 2025

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, is proud to announce its annual EXHIBITORLIVE confe.

Trade Shows 75

Trade Shows Corporate Events Education Event Marketing 75

Prestige Events Magazine

NOVEMBER 10, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

Marketing 130

Marketing Trade Shows Education 2017 130

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195