Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

Trade Shows 119

Trade Shows Fashion Apparel Retail 119

Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 101

Trade Shows 2024 Sustainability 2016 101

Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

Event Marketing 145

Event Marketing Marketing Trade Shows Consulting 145

Expo Pass

FEBRUARY 15, 2023

To encourage your creativity, we’ve put together a list of five trade show booth ideas. You can be that cool kid by using VR and AR in your trade show booth. You’ll be the coolest exhibitor in the trade show! Take your competition beyond the trade show by hosting a photo-based competition using social media.

Trade Shows 147

Trade Shows Social Media Advertising Transportation 147

Exhibitor Magazine

JULY 9, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Valerie Kliskey has n. ROCHESTER, MN.

Trade Shows 94

Trade Shows Marketing Corporate Events Education 94

EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link].

Marketing 195

Marketing Trade Shows Sponsorships Travel 195

Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

Trade Shows 99

Trade Shows 2024 Sustainability Global Events 99

Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

Trade Shows 125

Trade Shows Retail 2024 2023 125

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 105

Event Marketing Marketing Trade Shows 2023 105

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 95

Trade Shows 2025 Food and Beverage Sustainability 95

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

Marketing 213

Marketing Trade Shows Speakers Technology 213

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. at Momentum Worldwide explained during the Experiential Marketing Summit Summer School webinar on Aug. A little over a year ago, AI was largely a buzzword in experiential. Have a story idea?

Trade Shows 121

Trade Shows 2024 2023 Technology 121

Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

Trade Shows 95

Trade Shows Sustainability Sports Entertainment 95

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

Management 195

Management Event Management Marketing Trade Shows 195

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 105

Trade Shows 2024 Retail Entertainment 105

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns.

Event Marketing 64

Event Marketing Marketing Trade Shows Events 64

Exhibitor Magazine

JULY 31, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Erin Lease Hall has n. ROCHESTER, MN.

Trade Shows 73

Trade Shows Marketing Corporate Events Education 73

Exhibitor Magazine

AUGUST 18, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Bob Tibbett has now. ROCHESTER, MN.

Trade Shows 71

Trade Shows Marketing Corporate Events Education 71

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

Trade Shows 85

Trade Shows Food and Beverage 2024 Contracts 85

Event Marketer

JANUARY 7, 2025

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Learn more here.

2025 132

2025 Trade Shows Wireless Event Marketing 132

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 87

Marketing Event Marketing Trade Shows 2024 87

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

2024 126

2024 Marketing Trade Shows Sponsorships 126

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Social Media 279

Social Media 2021 Trade Shows Events 279

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing.

2024 101

2024 Marketing Trade Shows Sponsorships 101

Exhibitor Magazine

DECEMBER 1, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Victoria R. ROCHESTER, MN. Conti has.

Trade Shows 58

Trade Shows Marketing Corporate Events Education 58

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Eventmobi

JULY 31, 2024

That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association. Bringing together thousands of people passionate about the same cause or industry is a great way to get a shot of energy for a few days. The result?

Meetings 347

Meetings Education Trade Shows Conference 347

Event Age by Swapcard

JULY 21, 2023

In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing.

Trade Shows 148

Trade Shows Event Marketing Marketing Events 148

Event Marketer

JANUARY 8, 2025

The much-anticipated live-streamed event was open to some 18,000 trade show attendees and Delta employees, and featured Ed Bastian, Delta ceo, as well as a cast of partners and employees, all helping to explore the apex of customer service and innovation in aviation. Learn more here.

2025 115

2025 Trade Shows Event Marketing Marketing 115

Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows.

Trade Shows 114

Trade Shows Sustainability 2024 Tech 114