Event Marketer

OCTOBER 14, 2024

More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply Event Marketer: This exhibit is the result of 24 months of planning. Along with large equipment, you drive experience with different types of interactive technology. So, it means success.

Trade Shows 290

Trade Shows Sustainability Tech 2024 290

Prestige Events Magazine

OCTOBER 30, 2024

Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.

2024 264

2024 Government Trade Shows Sports 264

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Marketing Speakers Events 105

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

2025 290

2025 Trade Shows Technology Event Marketing 290

Event Marketer

OCTOBER 28, 2024

Matthew Byrne, President & Founder, Byrne Production Services • Gregg Dukofsky, Founder, Interactive Entertainment Group • Bryan Roe, President & CEO, SensoryCo The post 2025 Forecasters: Q&As with the Industry’s Best and Brightest appeared first on Event Marketer. .

2025 264

2025 2024 Entertainment Event Technology 264

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology. Want us to cover your booth?

2025 278

2025 Tech Technology Event Marketing 278

Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. Access more of our CES 2025 coverage here.

2025 298

2025 Sustainability Technology 2017 298

Event Marketer

OCTOBER 28, 2024

” 2024 saw a trend towards “how can I use the existing in new and interesting ways” We are seeing more creative problem solving and flexibility around using existing inventory and technology to create more interesting experiences for audiences. HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? They absolutely can.

Event Tech 258

Event Tech Tech 2025 Negotiating 258

Prestige Events Magazine

NOVEMBER 13, 2024

Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally.

2025 262

2025 Event Tech Tech Technology 262

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 243

Marketing Event Marketing Trade Shows 2024 243

Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

2025 78

2025 Technology Event Apps Tech 78

Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. And we’re incorporating a new tech into the festival with our NFC technology. The pocket sprayers highlight ~Pourri’s new tap-and-go technology.

2024 317

2024 Technology Fashion Tech 317

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Event Marketer

OCTOBER 28, 2024

Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? There are so many exciting technologies to consider. But since I am a sensory guy, I am convinced that the technologies that allow you to further engage the senses will also be top of mind. WHAT TECHNOLOGIES ARE THERE THAT ENGAGE THE SENSES?

Tech 263

Tech Event Tech 2025 Technology 263

Attendease

OCTOBER 1, 2024

ACTIVATE provides actionable tips, tricks, and advice that event marketers can put into practice immediately. The event includes a variety of lightning talks that last no longer than 10 minutes, all with the goal of helping event professionals cut through the noise and improve their marketing results.

Event Marketing 195

Event Marketing Marketing Events Technology 195

Event Marketer

NOVEMBER 24, 2024

At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

FEBRUARY 21, 2025

The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 225

Trade Shows 2025 2024 2023 225

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

OCTOBER 20, 2024

To put attendees in the driver’s seat, exhibiting brands are perfecting the use of technology-based interactives, and EM was on hand to test them in action. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer. Want us to cover your booth?

2024 278

2024 Tech 2021 Technology 278

Event Marketer

OCTOBER 11, 2024

In addition to the tour, Lovesac has been bringing the Comfy Blue Sofa experience to its showrooms, where shoppers can sample CBS’s fall lineup while enjoying the comfort and embedded technology of the brand’s Sactionals. CBS is almost a 100-year-old brand.

Sports 279

Sports Marketing Technology Event Marketing 279

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

JANUARY 24, 2025

Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer. Want us to cover your booth?

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

DECEMBER 17, 2024

Theres also a greater need for staffers who are able to take on cross-functional positions, like handling both client services and event production under one role. And then theres the ever-increasing need for professionals who have a firm grasp on event technology and platform integration. Want to contribute a column?

2025 264

2025 Contracts 2024 Sustainability 264

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

2025 300

2025 Sustainability Entertainment Technology 300

Event Industry News

MARCH 10, 2025

The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.

Technology 66

Technology 2025 2023 Venues 66

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Rivian additionally teamed up with Dolby on a series of events and experiences.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

DECEMBER 15, 2024

Translucent LEDs As LED technology evolves, transparent LED screens are offering an exciting canvas, adding attention-grabbing real estate on the ground and in the air, without sacrificing lines of sight. The post Roundup: 10 Things We Loved in Trade Shows in 2024 appeared first on Event Marketer. Have a story idea?

Trade Shows 278

Trade Shows 2024 Sustainability Healthcare 278

Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. Positive news for event marketers. Nearly 30 percent of business travelers are actively choosing to travel on leisure trips with colleagues (which could make off-site experiences during corporate events all the more important).

2025 165

2025 Travel 2026 2028 165

Event Marketer

JANUARY 27, 2025

Bose , for example, opened the doors of the T-Mobile Arena in Las Vegas for invited guests to explore automotive audio technology in collaboration with McIntosh and Sonus faber (recent acquisitions of the brand). The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

2025 265

2025 Automotive Trade Shows Transportation 265

Event Marketer

MARCH 17, 2025

Tapping into a new frontier of AI agents, Dell Technologies created an intimate space in an otherwise open booth to let attendees interact with its new digital human assistant. The post Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25 appeared first on Event Marketer. Want us to cover your booth?

Healthcare 261

Healthcare Tech 2025 Transportation 261

Event Marketer

MARCH 7, 2025

Bring Technology onto the Golf Course Morgan Stanley shifted to a more progressive mindset for its sponsorship of The Players 50 th anniversary in 2024, while still celebrating its brand heritage.

Sponsorships 249

Sponsorships Tech 2024 Apparel 249

Eventmobi

JANUARY 15, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.

Corporate Events 195

Corporate Events Sports 2014 Events 195

Event Industry News

MARCH 27, 2025

Powering Unforgettable Event Experiences At Fenix Event Technology, we specialise in delivering cutting-edge AV, production, and technical solutions for live events of all sizes. Why Choose Fenix?Full-Service Full-Service AV & Production Audio, lighting, video, staging, and more all tailored […]

Event Technology 59

Event Technology Technology Events Conference 59

Event Marketer

OCTOBER 20, 2024

With advanced meeting technology, collaboration-focused features, and turnkey luxury, the hotel will offer “campus-style mini wides” in collaboration with its partner hotels in the University Hotel Collection. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261