Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall. 3 in Las Vegas.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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Event Marketer

DECEMBER 13, 2024

How did you get introduced to trade shows? World expos are a great place to experiment because a pavilion is more permanent than a trade show and has to function on a daily basis, but still not so permanent that it has to not leak for 50 years. How are you seeing trade show exhibits evolving?

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Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. But the experts say it may not be game over just yet.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Have a story idea? Want us to cover your booth?

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Event Marketer

APRIL 27, 2021

The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. How LG is Embracing the Future of Trade Shows with a Virtual Showroom. Agency: Lupine, Los Angeles.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

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PCMA Convene

MARCH 26, 2021

Three independent show organizers collaborated for the first time — Informa Markets’ MAGIC Pop Up Orlando, Clarion Events’ WWIN, and Tarsus Group’s OFFPRICE — on an in-person trade show at the Orange County Convention Center in Orlando. Event: MAGIC, WWIN, and OFFPRICE Co-Located Trade Show. Date: Feb.

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Event Marketer

SEPTEMBER 23, 2024

Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. 2Heads has gone out of the box and looked laterally to engage new suppliers that may come from a different but relevant industry background to deliver projects to trade shows and events. Some say it’s a renaissance for the brand experience.

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Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. For the tech giant, adding value to events, particularly amid major trade shows, comes down to curation. But what does it really mean to add value to events?

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

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Ins'Tent

APRIL 4, 2022

One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . If you’re looking to attend or exhibit at a trade show this year, here is a list of the 11 Top 2022 trade shows in the US that you want to watch out for: .

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Smart Meetings

OCTOBER 13, 2022

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups.

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Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

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Event Industry News

APRIL 9, 2021

As global economies look for opportunities to rebuild business in the wake of the COVID-19 pandemic, exhibition organisers and associations from around the world are joining together to form a coalition dedicated to bringing critical live event platforms back to market, with safety at the foundation of the collaborators’ approach.

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Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States. So how exactly do you do that?

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Event Industry News

JUNE 18, 2018

The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Don’t underestimate good old-fashioned word-of-mouth! Once logistics are set, start promoting your event.

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PCMA Convene

JULY 8, 2022

Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. You cannot simply build and market the event like you used to and expect everyone to come back. Doing all this requires event planners and marketers to collaborate and make decisions upfront.

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Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Ins'Tent

MAY 20, 2024

Today, tents are potent marketing tools that can draw new customers and provide important educational opportunities for your current clients or patients. Tents have evolved to serve many more purposes than basic protections from the weather. Tents evolved due to advances in design and technology.

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Socio Events

JANUARY 26, 2023

Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. For eventgoers with such an inclination, it’s usually about mingling eye to eye, networking “the old-fashioned way,” and traveling to and exploring a new city or country. And we can’t blame them.

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Eventtia

NOVEMBER 7, 2024

Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and trade shows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. Trade Shows and Expos : Bringing together industry leaders and customers.

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PCMA Convene

NOVEMBER 29, 2018

as determined by attendance, buzz, innovation, economic impact, and the event’s importance on the market it serves and represents. For example, the Atlanta International Gift & Home Furnishings Market added a curated shopping experience using lifestyle influencers as guides. E3 created a live ESPORTS arena within the show.

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Event Industry News

NOVEMBER 20, 2018

Rory first joined the industry by working with exhibition and conference organisers Single Market Events. He looked after operational aspects of both consumer and trade shows, covering the fashion, food, travel and audio-visual industries amongst others. This is the last lecture in the series for 2018.

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Endless Events

AUGUST 24, 2018

This Checklist Could Save Your Trade Show. Trade shows are intensely competitive. Tech up Your Display for Your Next Trade Show. Still using an old-fashioned projector or even a plain computer monitor for your trade show display? Four Essential Questions to Ask about Your Marketing Plan.

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Smart Meetings

OCTOBER 13, 2022

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups.

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Event Industry News

JULY 7, 2020

Given continued uncertainty around international travel and border restrictions as well as the importance of health and safety for the entire community, COTERIE has decided to shift focus this fall towards their digital trade event in partnership with NuORDER.

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Eventinterface

MAY 17, 2017

As audiences have evolved, planners must now use a variety of communication and marketing techniques to successfully engage all generations of attendees at their conferences and events. The booth was also staffed with a 50/50 split of marketing and sales staff. The top priority of marketing, should always be insights.

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SpotMe Blog

MAY 4, 2021

Trade shows. This year it offers its first all-digital show. The annual trade show, which began in 1967, features presentations and product introductions in the consumer electronics industry, touching on “every aspect of the tech sector.”. Influencer Marketing Conference. Influencer Marketing World.

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