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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

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An Outstanding Year for Venues of Excellence

Prestige Events Magazine

Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. These initiatives allow venues to gain valuable insights into future trends while also creating a platform to share challenges and solutions within the ever-evolving hospitality sector.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

23, the company partnered withGameday Hospitality Buffalo for the Buffalo Bills vs. Jacksonville Jaguars game to engage attendees at the organizations all-inclusive tailgate experience. Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Then on Sept.

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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. to make the case that its Zero Sugar beverage should be the victor of the flavor wars. The best part? May the best cola win.

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Best Food Cities Across the Globe

Smart Meetings

Fine dining, diverse cuisine and unique culinary experiences When traveling internationally, one of the ways in which visitors can tangibly absorb the culture, personality and literal taste of the destination is through food. Dinner entree from Ginza Toyoda But travelers to Tokyo can expect more than traditional Japanese food.

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Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

Event Marketer

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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The Labor Shortage: Hospitality Employers Get Creative to Fill Jobs Supporting Major Events and Conventions

Event Marketer

These are just some of the enticements for hospitality and other service workers in a labor market where demand is exceeding supply. And a third of former hospitality workers said reentering the industry wasn’t even on the table, according to a Joblist survey. Workers who do return can expect plenty of perks.