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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

23, the company partnered withGameday Hospitality Buffalo for the Buffalo Bills vs. Jacksonville Jaguars game to engage attendees at the organizations all-inclusive tailgate experience. 19, the brand partnered withGotham City Crew, a New York Jets fan club, to kick off the Jets vs. New England Patriots home opener at MetLife Stadium.

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INVNT® and Formula E Partner to Deliver Fan Village at 2025 Monaco E-Prix

Prestige Events Magazine

This activation is powered by local culture and driven by purpose, from the food to the entertainment, to the sustainability embedded in every decision. Were proud to partner with Formula E once again to take a global brand to the next level of fan engagement, said Claudia Stephenson, Managing Director, EMEA at INVNT.

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Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. 22 to Sept.

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The Brief: Nutty Cruisers and Matcha Moments

Event Marketer

to make the case that its Zero Sugar beverage should be the victor of the flavor wars. Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. On-site at the Open, consumers could sip on a cold beverage at the IHG Hotels & Resorts Racquet Bar located on the terrace outside Arthur Ashe Stadium. Throughout US Open Fan Week (Aug.

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Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience.

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