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Disco balls, a dj, fog and lasers… This wasnt going to be a regular tradeshow. With the lights down low, spinning disco balls and DJ vibes, attendees were primed for what was going to be a high-energy, buzzing event that lets its personality shine. Mattel, Canada Goose and P&G. And its huge!
If standing room only was any indication, leveling up tradeshow activations was a hot topic for attendees of the “TradeShow Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.
Key findings from the report include: Corporate events such as conferences, tradeshows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and globalevents at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.
The 2024 NACS Show, a globalevent for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank. percent compared to last year and 3.8
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If And when they show up, how do we get them involved? The post Holograms Beam into Events appeared first on Smart Meetings. Holograms as Speaker Catcher “The No.
Stacey Gromlich, Senior Director-Audience Engagement and GlobalEvents, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and globalevents at Siemens Digital Industries Software. Send us a note.
The good news for eventmarketers, however: Despite the year’s travel speed bumps and forecasts, many events and tradeshows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and tradeshowmarketers. Trevor Drewry, Head of EventMarketing, Webflow Use digital to complement IRL experiences. Consider ditching swag. “We
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of globalevents. Virtual events became the norm when people were no longer able to meet in person for conferences, tradeshows, and other events. What Are the Benefits of a GlobalEvent?
GES is excited to announce an interactive GlobalEvent Tracker covering key tradeshow cities and event attendance for the past 90 days. The tracking tool displays event information in an at-a-glance format where tradeshows and events are happening and is updated twice a month.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz GlobalEvents , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their tradeshowmarketing routine.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and globalevents at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on EventMarketer.
UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first globalevent built from landfill waste. 21, 2022, will be the first time a tradeshow reduces its own construction’s carbon footprint. The post UBQ Is Turning Garbage into Events appeared first on Smart Meetings.
The best event management software will act as your partner throughout the event management process. Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, tradeshow, association meeting, workshop, or fundraising event.
Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from TradeShows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.
Consider what we can achieve once freed from mundane tasks,” Janette Roush , Executive Vice President, Marketing and Digital, New York City Tourism + Conventions “I knew I belonged in the meetings industry after a life-changing car accident.
By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. These event planning magazines, both digital and print, can help inspire your next big event idea. Gain an edge over competitors by staying relevant with current event trends. Sign up for an events e-newsletter.
When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for TradeShows. Immediate Automated TradeShow Follow-up. Staying Top of Mind: A Crucial Part of TradeShow Lead Retrieval.
Through pre- and post-event surveys, by following the path each attendee took through your event, interpreting polls, tracking attendee paths, seeing which parts of the event received the largest chatter on social media or in live chats or Q&A, gathering the locations that your event reached.
We’re mindful of both protecting and leveraging the show’s strong business legacy while making sure we offer the market an event experience that’s fit for the times we’re all working in,” Bauer continued. The main priority is to make sure we have a safe, healthy show,” Bauer said.
Finalist in both the ICCA Best Marketing Awards and ABPCO Excellence Awards. The South Wales venue has been announced as a finalist for the ICCA Best Marketing Award and in the Best Legacy category at the ABPCO Excellence Awards for its work educating the globalevents sector on the upcoming Protect Duty (Martyn’s Law).
Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.
ICC Wales has been named winner in the Best Legacy Award category at ABPCO’s Excellence Awards, for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). The latest award comes less than a month after ICC Wales was awarded the ICCA Best Marketing Award for its Protect Duty campaign.
Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Rachel Wimberly : Another passionate and amazing women leader in the events industry! Rachel in her wide career of journalism and events has mastered TradeShows. She truly loves her job!
You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.
This month we spoke with Aleksandra Panyukhina—Head of EventMarketing at SEMrush—about unifying a globalevents brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.
Let’s hear a version from a renowned eventmarketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.
International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the globalevents sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.
Vibrant Gujarat Global Summit is a biennial aiming at building strong relationships with MSME’s and large scale enterprises. The TradeShow was inaugurated by PM Modi on 17th January. A globalevent accompanied with a tradeshow and exhibition. Glimpses of VGGS 2019.
This includes tools like project management solutions, marketing tools, association event management software , and complete AMS systems. Top Features: Customizable member database and portal Integrated email and marketing tools Secure payment processing Responsive support team Price: Free trial, then starts at $60/month.
The packed agenda will bring together leaders from across the industry to address the most pressing issues—with content specifically addressing the needs of corporate events teams, nonprofits, and tradeshow organizers. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.
Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of eventmarketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.
Cvent (Nasdaq: CVT), a market-leading meetings, events, travel and hospitality technology provider, is one of several key industry leaders supporting and helping fund the beta version of the sustainability web app: SAM , which was recently launched by In-House Corporate Events (ICE).
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Nick’s new role as Director of Marketing Growth will take advantage of his authority in the worlds of virtual and face to face gatherings. Nick’s first foray in digital marketing began in the mid-1990s (the early days of online marketing) as a web designer. At the same time, he began his events career working in catering. “I
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