Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

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Maritz Global Events

JANUARY 21, 2020

When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for Trade Shows. Immediate Automated Trade Show Follow-up. Staying Top of Mind: A Crucial Part of Trade Show Lead Retrieval.

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Prestige Events Magazine

OCTOBER 30, 2024

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion.

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Eventmobi

JUNE 23, 2020

Through pre- and post-event surveys, by following the path each attendee took through your event, interpreting polls, tracking attendee paths, seeing which parts of the event received the largest chatter on social media or in live chats or Q&A, gathering the locations that your event reached.

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank. percent compared to last year and 3.8

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2024 Retail Trade Shows Fashion 124

Bizzabo

JANUARY 7, 2019

This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents.

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Global Events Trade Shows Events Marketing 53

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

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Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Trevor Drewry, Head of Event Marketing, Webflow Use digital to complement IRL experiences. Consider ditching swag. “We

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Event Industry News

NOVEMBER 11, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

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Marketing Trade Shows Education 2017 59

Eventmobi

SEPTEMBER 27, 2023

This includes tools like project management solutions, marketing tools, association event management software , and complete AMS systems. Top Features: Customizable member database and portal Integrated email and marketing tools Secure payment processing Responsive support team Price: Free trial, then starts at $60/month.

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Event Planning Event Apps Financial Management 195

Exhibitor Magazine

JULY 5, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and labor management company, announces that members of Renaissance Managemen.

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Event Leadership Institute

APRIL 30, 2021

The packed agenda will bring together leaders from across the industry to address the most pressing issues—with content specifically addressing the needs of corporate events teams, nonprofits, and trade show organizers. Another common challenge is creating sponsorship models that work in a virtual or hybrid environment.

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Site Selections Trade Shows Sponsorships Tech 96

Event Leadership Institute

MAY 26, 2021

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.

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MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

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All Seated

JANUARY 4, 2021

Nick’s new role as Director of Marketing Growth will take advantage of his authority in the worlds of virtual and face to face gatherings. Nick’s first foray in digital marketing began in the mid-1990s (the early days of online marketing) as a web designer. At the same time, he began his events career working in catering. “I

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SmartMeetings

MARCH 10, 2017

If you plan events, the Technavio 2017-2021 market research report on global event management software will definitely catch your eye. The global event-management software market size is projected to grow to USD 1.64

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Event Management Management 2021 Trade Shows 77

SmartMeetings

APRIL 13, 2021

Paul Tramonte, CMP, is a pandemic compliance advisor, principal designer of Paul Tramonte Events , a full-service event management and consulting agency. The post When Is the Right Time to Host Your Event Live?

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Contracts Travel Trade Shows Sponsorships 130

Prestige Events Magazine

NOVEMBER 10, 2022

International Convention Centre Wales ( ICC Wales ) has won a prestigious international award for its work in educating the global events sector on the incoming Protect Duty (Martyn’s Law). It’s not just about marketing a destination, but about improving security in convention centres.

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Marketing Trade Shows Education 2017 52

The MICE

MAY 28, 2020

While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Why is segmentation necessary?

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Marketing Trade Shows Social Media Hotels 52

Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady.

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Association Meetings Meetings Trade Shows B2B 98

Event Industry News

SEPTEMBER 5, 2019

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. The idea in setting up the virtual incubator, was to help and mentor start up event technology companies wanting to get into the event space, globally.

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Bizzabo

JANUARY 15, 2019

A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels.

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Exhibitor Magazine

SEPTEMBER 28, 2021

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and trade show management company, announced the appointment of Greg Rayburn.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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2023 Trade Shows Sustainability Education 98

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If And when they show up, how do we get them involved? The post Holograms Beam into Events appeared first on Smart Meetings. Holograms as Speaker Catcher “The No.

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SmartMeetings

FEBRUARY 1, 2021

Hybrid” featuring Smart Meetings Planners of the Year Timothy Simpson (brand and engagement chief strategist for Design Studio by Maritz Global Events) and Elizabeth Sage (associate director of events and trade shows with Illumina), I had to listen in. Until then, we have Clubhouse.

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Meetings Social Media Speakers Trade Shows 102

SmartMeetings

MAY 27, 2021

David Stevens, director of Global Events at San Francisco Bay Area-based enterprise data company Alation , saw an opportunity for a new set of leaders to step up during a time when he had to give attendees a more compelling reason to attend than an appealing destination. Challenges are always opportunities in disguise,” he said.

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Tech Meetings Trade Shows Travel 98

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

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Event Industry News

MARCH 9, 2021

The ‘Design & Build Division’ within global events company, Montgomery Group, has announced a key appointment to its marketing team. Zoe Wooster joins the team as portfolio marketing manager. FIT Show is the UK’s number one, award-winning showcase for the glass, glazing, window, door, hardware and components industry.

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PCMA Convene

JANUARY 5, 2019

When it comes to marketing a destination, Lim said that showcasing different elements for changing seasons, for example, is particularly appealing. “I The campaign was delivered via a series of roadshows and at events at major industry trade shows and was supported by the dedicated section on the convention bureau website.

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Smart Meetings

SEPTEMBER 16, 2022

UBQ Materials, developer of the world’s first bio-based thermoplastic, is helping create the first global event built from landfill waste. 21, 2022, will be the first time a trade show reduces its own construction’s carbon footprint. The post UBQ Is Turning Garbage into Events appeared first on Smart Meetings.

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Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

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Hubilo Blog

FEBRUARY 5, 2019

With every year that passes by, event industry and trade show sector has something new to engage the audience. So, here is an article showcasing the latest trade show tech trends for the current year of 2019. To know more about the event technology to be used in trade shows for 2019, read here.

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Event Marketer

MAY 24, 2023

Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.

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2023 Conference Trade Shows Technology 98

Event Industry News

MAY 31, 2022

Developed to exceed industry standards in sustainability, the new project will create additional state-of-the-art ICC convention facilities, exhibition halls and conference rooms, together with stunning outdoor spaces – all designed to put London at the forefront of the global events industry.

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