Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 264

Trade Shows 2024 Retail Entertainment 264

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

Trade Shows 150

Trade Shows 2025 2024 Event Apps 150

Event Marketer

MARCH 7, 2025

Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. The result was as delicious as it was informative. Reach out to EMs trade shows editor Anna Huddleston. Photo credit: Anna Huddleston Have a story idea?

2025 198

2025 Trade Shows Banking 2024 198

Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

2025 263

2025 Automotive Trade Shows Transportation 263

Prestige Events Magazine

FEBRUARY 25, 2025

UK based RX is one of the worlds largest global exhibition and trade show organisers, delivering over 400 events annually in 22 countries across 43 industry sectors, with market leading shows including World Travel Market, Comic Con, The London Book Fair and IBTM World.

2025 227

2025 Trade Shows Travel Marketing 227

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Some of our hotel partners have started to use it in their lobby so that someone can pre-load information,” Cameron says. And when they show up, how do we get them involved?

Speakers 246

Speakers Technology Trade Shows Events 246

Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Dont let the weather catch you off-guard and ruin your marketing efforts. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

Trade Shows 52

Trade Shows Social Media Events Marketing 52

Prestige Events Magazine

DECEMBER 18, 2024

Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars. For more information and to register for this years show, visit

2025 263

2025 2014 Trade Shows Hotels 263

Smart Meetings

APRIL 8, 2025

Gaudini, who has worked for major companies like Google and Amazon Web Services, shares her insights through practical advice and personal stories, making the book both informative and enjoyable. At just 204 pages, its packed with helpful information without being overwhelming.

Event Planning 217

Event Planning Financial Event Management Insurance 217

Event Marketer

MARCH 11, 2025

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer.

2025 176

2025 Trade Shows Sustainability Social Media 176

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Eventmobi

SEPTEMBER 11, 2023

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

Trade Shows 195

Trade Shows Event Apps Sustainability Contracts 195

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.

Hospitality 130

Hospitality Marketing Social Media Advertising 130

GEVME

JULY 23, 2019

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

Trade Shows 136

Trade Shows B2B Social Media Advertising 136

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

Trade Shows 305

Trade Shows 2023 Marketing Management 305

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

MAY 2, 2025

Johnson Experience Marketing that produced the event. QR codes placed throughout the venue and at the airport made it easy to download it and do the show your way, whether to stream keynotes live or build your agenda. Also, making key information available as an audio is such a thoughtful idea. On-brand, down to the last pixel.

Trade Shows 168

Trade Shows Tech Event Apps Fashion 168

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

Trade Shows 264

Trade Shows 2008 Transportation Marketing 264

Eventmobi

FEBRUARY 18, 2021

Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. This improved Analytics feature empowers event organizers to find the information that they need to stay competitive. 4 Key Metrics to Track at Future Events.

Trade Shows 387

Trade Shows Events 2020 Marketing 387

Event Marketer

OCTOBER 20, 2024

MMD Group captured attendees’ attention with a waterfall analyzer that showed the material analysis on the screen between two equipment pieces, making for an engaging and informative visual. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer.

2024 278

2024 Tech 2021 Technology 278

Prestige Events Magazine

JANUARY 20, 2025

Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. For more information, visit www.bubbleevents.co.

Management 130

Management Event Management Trade Shows 2022 130

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

Trade Shows 289

Trade Shows 2024 Global Events Event Marketing 289

EventMB

JULY 31, 2019

More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link].

Marketing 196

Marketing Trade Shows Sponsorships Travel 196

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 310

2023 Trade Shows Automotive Entertainment 310

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. To make an informed decision, we recommend conducting a comprehensive needs assessment with all relevant stakeholders.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

EventTechBrief

AUGUST 13, 2018

MyGuide is a robust list of exhibitor profiles (Nexus staffers fill in any missing information) curated for and by each attendee. In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. Show producers could also sell target-marketing services. Curated insights.

Trade Shows 153

Trade Shows Social Media Consulting Marketing 153

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. Storytelling over information.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

DECEMBER 13, 2024

How did you get introduced to trade shows? World expos are a great place to experiment because a pavilion is more permanent than a trade show and has to function on a daily basis, but still not so permanent that it has to not leak for 50 years. How are you seeing trade show exhibits evolving?

Trade Shows 245

Trade Shows Fashion Technology Event Marketing 245

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Brand ambassadors were nearby to answer questions.

Retail 226

Retail Speakers 2024 Sports 226

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Fashion 294

Fashion Apparel Trade Shows Sports 294

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. As James pointed out to us, it wasn’t difficult to get World of Concrete attendees to embrace a show floor comprised only of… concrete. Use Biodegradable Signage.

Sustainability 345

Sustainability Sponsorships Trade Shows 2022 345

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. In this blog, we’ll cover key considerations for choosing the right event management software so you can make an informed decision.

Management 195

Management Event Management Marketing Trade Shows 195